MARKETING ENGINEERING FOR EXCEL • CASE • VERSION 2.0.2 Case Positioning the ConneCtor 2001 By Gary L. Lilien and Katrin Starke 1. Before beginning any case‚ students should familiarize themselves with the model being used. Marketing Engineering for Excel comes with tutorials that demonstrate the capability of each model. The tutorial can be found under each model within the ME►XL menu after starting Excel. These tutorials are designed to work with our OfficeStar examples which
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Conglomerate Inc – New PDA 1 Introduction Conglomerate Inc.‚ a major U.S. wireless carrier‚ has teamed up with a PC manufacturer to form a joint venture‚ Netlink‚ to develop‚ produce and market a hybrid product integrating a Personal Digital Assistant (PDA) with a “smart” cellular phone. Its first product is tentatively called ConneCtor. ConneCtor directly transmits and receives both data and voice. It is lightweight but heavier than a cell phone whose shape it emulates. It comes with a backlit
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manner. These movements require physical strength and flexibility. Gymnastics is all about the suppleness of the body. The gymnast should have a sense of balance‚ endurance and physical grace. The gymnast should be comfortable with skills like handsprings‚ handstands‚ split leaps‚ aerials and cartwheels. Gymnastics as a sport evolved in ancient Greece It was started as a beauty and fitness practice during those times. Initially‚ the skills of mounting and dismounting from a horse formed part
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What are the opportunities and risks to integrate both entities? Brown reflected that IDEO was learning [from OpenIDEO] at a rate that he has not seen Ideo do for a while ... and‚ according to him‚ the rate of learning is one of the single most important indicators of sustainability of any organization. Therefore‚ it is relevant to underlines the pro and cons of such an integration to assess if it is profitable or not to integrate both entities. On the one hand‚ sponsors have to understand
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back walkover. It was one of the most accomplishing things ever! The thing about tumbling though‚ is you’re never done‚ there is always a new skill to move on to. So onto learning back handsprings !I was scared‚ but I now had the experience of throwing myself backwards- so that helped. I worked on my back handspring in practice with spots‚ at Jon practice‚ and I even took tumbling classes at Power In Motion
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world-renowned design firm‚ as they apply their process to the redesign of a common‚ everyday product. One of the best-documented examples of the design process in action took place in Palo Alto‚ California‚ at an industrial design firm called IDEO. ABC News gave IDEO the challenge of redesigning the old and familiar shopping cart in just five days. Nightline chronicled the experience and aired the program on February 9‚ 1999. This short documentary reinforces the idea that fantastic solutions can be
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PART II IDEO 1. Why has IDEO been so successful? What is the most difficult challenge it face in conducting its research and designing its products? IDEO (pronounced “eye-dee-oh”) is an award-winning global design firm that takes a human-centered‚ design-based approach to helping organizations in the public and private sectors innovate and grow. They identify new ways to serve and support people by uncovering latent needs‚ behaviors‚ and desires. They envision new companies and brands‚ and
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Donna Dubinsky and Apple Computer‚ Inc. Case Analysis Dubinsky’s primary mistake was relying on her position and reputation rather than mounting an effective‚ persuasive‚ and fact-based argument. As noted by Jay Conger in The Necessary Art of Persuasion‚ today’s employees are not content to accept a decree from above and seek to understand the reasons behind a decision. She should have taken Jobs’ JIT proposal seriously from the beginning and‚ as soon as she heard of it‚ worked to make her case
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a wireless e-mail device that would incorporate Glenayre’s messaging software. RIM vs. Handspring (makers of the Palm Treo). * RIM was forced to protect its Intellectual Prope * September 16‚ 2002‚ Research in Motion was awarded a patent pertaining to keyboard design on hand-held e-mail devices. Upon receiving the patent‚ it proceeded to sue Handspring over its Treo device. * Handspring eventually agreed to license RIM’s patent and avoid further litigation in November of the
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A Review of the IDEO Process Ron Moen October 25‚ 2001 Innovation is now the centerpiece of corporate strategies and initiatives. However‚ barriers to creativity abound. Innovation and structure are like oil and water. Bureaucracy does not allow risk. Experts can inadvertently block an innovation by saying‚ “It’s never been done that way.” IDEO is a widely admired‚ award-winning design and development firm in Palo Alto‚ California. For founder David M. Kelley and his colleagues‚ work is
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