• Zahid
    characteristics of a marketingoriented organisation • explain the various elements of the marketing concept • identify and assess the benefits and costs of a marketing approach • identify and explain macro and micro environmental factors which influence marketing decisions • propose segmentation criteria to...
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  • Organisation
    TASK 2 MARKET PROCESS in KANIZ FATEMA s0227443 Explanation is the macro and micro environmental factors which influence marketing decisions in Sainsbury Macro environmental in Sainsbury Macro miens a large process is a recorded set of instructions. It used to repeat a series of...
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  • Cim Pcm
    Response Advertising. • Personal selling. • Sponsorship. • Public relations. • Direct marketing. • Sales promotions. • Digital technologies. 3.8 Explain the factors that influence channel • Website. decisions and the selection of alternative distribution channels: 3.10 Evaluate the range of...
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  • Business Environment and importance of theory and history in Management
    the company. These include the suppliers, marketing intermediaries, competitors, customers and the public”. The micro environmental factors are more intimately linked with the company than the macro factors. The micro forces need not necessarily affect all the firms in a particular industry in the...
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  • Nike Markeing
    | | | | | | |• identify and explain macro and micro environmental factors which influence | |M2 – Select design and apply appropriate methods/techniques | |D2 – take responsibility for managing and...
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  • Marketing
    REFERENCE 34 EXCUTIVE SUMMARY This report will discuss about these main ideas: explain the various elements of the marketing process, identify and assess the benefits and costs of using a marketing approach to do business in Vietnam, identify and explain the macro and micro environmental factors in...
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  • marketing
    development of innovative natural products based on scientific research. You must complete research to identify TWO examples of macro-environmental and micro-environmental factors (FOUR examples in total) that may affect the organisation. Also, you must provide a detailed description of why and...
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  • Marketing planning
    of Marketing 2 4Ps of marketing are: 2 Identify and critically assess the benefits and costs of marketing approach for Ikea. 3 Task 1.2 3 A) Identify and explain macro and micro environmental factors which influence marketing decisions of Ikea 3 Micro-environmental Factors: 3 Macro...
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  • Essay
    1.1: Explain the various elements of the marketing process. AC 1.2: Evaluate the benefits and costs of a marketing orientation for a selected organisation. AC 2.1: Show macro and micro environmental factors which influence marketing decisions. AC 2.2: Propose segmentation criteria to be used for...
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  • Marketing
    BENEFITS AND COSTS OF A MARKETING ORIENTATION APPROACH FOR “THE CHICKEN RICE SHOP”, VIETNAM 13 Part 2 15 Segmentation, Targeting, Buyer behavior and Positioning 15 I. SHOW MACRO AND MICRO ENVIRONMENTAL FACTORS WILL INFLUENCE MARKETING DECISIONS OF “THE CHICKEN RICE SHOP”, VIETNAM...
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  • Organization Marketing Process
    approach | (Task 1.3) | | | MCG 0202.2 Using appropriate criteria’s explain the selected organization’s target marketing | MCG 0202.2.1 Identify and explain macro and micro environmental factors which influence marketing decision. | (Task 2.1) | | | MCG 0204.2.2 Explain how buyer behavior...
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  • Lovely
    : | | | |Identify and explain macro and micro environmental factors which influence marketing decisions affecting Lovely Lace...
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  • word
    , targeting and positioning LO 2.1 2.1) What macro and micro environmental factors can you identify in the above case, and mention the significant role these factors have played in Hikkaduwa Beach Hotel expansion. P 2.1 Individual LO 2.2 2.2) Market segmentation will differ...
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  • Marketing
    might be segmented. And finally how an understanding of buyer behavior affects marketing activities in “The oxford Tea Company”. What is macro and micro environment? For our company, “The Oxford tea Company, micro and macro environmental factor will affect our decision on choosing what...
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  • Marketing
    doing business in Vietnam 12 5. Identify and explain the macro and micro environmental factors in Vietnam which might influence TM Vina Mit Ltd. Company marketing decisions 14 6. Propose how the markets for the products (Beef Jerky and Lettuce and Broccoli Chips) may be segmented in Vietnam...
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  • Marketing Procces
    0202.2.1 Identify and explain macro and micro environmental factors which influence marketing decision. (Task 2.1) MCG 0204.2.2 Explain how buyer behavior affects marketing activities (Task 2.2) MCG 0204.2.3 propose segmentation criteria to be used for two products indifferent...
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  • Marketing
    definition about what exactly marketing is * Identify the main characteristics of a marketing orientated organization for Vinamit * Explain the various elements of the marketing concept * Identify and explain the macro and micro environmental factors in Vietnam which influence Vinamit’s...
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  • Marketing
    Vietnam (1 d) Detail: • You should identify and explain the macro and micro environmental factors in Vietnam which might influence TM Vina Mit Ltd. Company marketing decisions (2 a) • You should propose how the markets for the products (Beef Jerky and...
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  • Hero Honda
    cars in all regions of the world. Q1. Elaborately explain micro and macro environment with appropriate examples. Honda micro environment: Micro environment influences the organization directly. The factors or an element in an organization's immediate area of operations that affects its...
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  • Study Guide, Principles of Marketing
    :   Group activity Discussion questions LEARNING OUTCOME:    Explain how changes in the marketing environment can effect marketing activities Identify the different micro environmental factors Identify the different macro environmental factors TUTORIAL ACTIVITIES Discussion questions 1. What...
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