characteristics of a marketingoriented organisation • explain the various elements of the marketing concept • identify and assess the benefits and costs of a marketing approach • identify and explainmacro and microenvironmentalfactorswhichinfluencemarketingdecisions • propose segmentation criteria to...
MARKET PROCESS in
Explanation is the macro and microenvironmentalfactorswhichinfluencemarketingdecisions in Sainsbury
Macroenvironmental in Sainsbury
Macro miens a large process is a recorded set of instructions. It used to repeat a series of...
Response Advertising. • Personal selling. • Sponsorship. • Public relations. • Direct marketing. • Sales promotions.
• Digital technologies. 3.8 Explain the factors that influence channel • Website. decisions and the selection of alternative distribution channels: 3.10 Evaluate the range of...
the company. These include the suppliers, marketing intermediaries, competitors, customers and the public”. The microenvironmentalfactors are more intimately linked with the company than the macrofactors. The micro forces need not necessarily affect all the firms in a particular industry in the...
This report will discuss about these main ideas: explain the various elements of the marketing process, identify and assess the benefits and costs of using a marketing approach to do business in Vietnam, identify and explain the macro and microenvironmentalfactors in...
development of innovative natural products based on scientific research.
You must complete research to identify TWO examples of macro-environmental and micro-environmentalfactors (FOUR examples in total) that may affect the organisation. Also, you must provide a detailed description of why and...
of Marketing 2
4Ps of marketing are: 2
Identify and critically assess the benefits and costs of marketing approach for Ikea. 3
Task 1.2 3
A) Identify and explainmacro and microenvironmentalfactorswhichinfluencemarketingdecisions of Ikea 3
1.1: Explain the various elements of the marketing process. AC 1.2: Evaluate the benefits and costs of a marketing orientation for a selected organisation. AC 2.1: Show macro and microenvironmentalfactorswhichinfluencemarketingdecisions. AC 2.2: Propose segmentation criteria to be used for...
BENEFITS AND COSTS OF A MARKETING ORIENTATION APPROACH FOR “THE CHICKEN RICE SHOP”, VIETNAM 13
Part 2 15
Segmentation, Targeting, Buyer behavior and Positioning 15
I. SHOW MACRO AND MICROENVIRONMENTALFACTORS WILL INFLUENCEMARKETINGDECISIONS OF “THE CHICKEN RICE SHOP”, VIETNAM...
approach | (Task 1.3) | | |
MCG 0202.2 Using appropriate criteria’s explain the selected organization’s target marketing |
MCG 0202.2.1 Identify and explainmacro and microenvironmentalfactorswhichinfluencemarketingdecision. | (Task 2.1) | | |
MCG 0204.2.2 Explain how buyer behavior...
, targeting and positioning
2.1) What macro and microenvironmentalfactors can you identify in the above case, and mention the significant role these factors have played in Hikkaduwa Beach Hotel expansion.
2.2) Market segmentation will differ...
doing business in Vietnam 12
5. Identify and explain the macro and microenvironmentalfactors in Vietnam which might influence TM Vina Mit Ltd. Company marketingdecisions 14
6. Propose how the markets for the products (Beef Jerky and Lettuce and Broccoli Chips) may be segmented in Vietnam...
might be segmented. And finally how an understanding of buyer behavior affects marketing activities in “The oxford Tea Company”.
What is macro and micro environment?
For our company, “The Oxford tea Company, micro and macroenvironmentalfactor will affect our decision on choosing what...
0202.2.1 Identify and explainmacro and microenvironmentalfactorswhichinfluencemarketingdecision. (Task 2.1)
MCG 0204.2.2 Explain how buyer behavior affects marketing activities (Task 2.2)
MCG 0204.2.3 propose segmentation criteria to be used for two products indifferent...
definition about what exactly marketing is
* Identify the main characteristics of a marketing orientated organization for Vinamit
* Explain the various elements of the marketing concept
* Identify and explain the macro and microenvironmentalfactors in Vietnam whichinfluence Vinamit’s...
Vietnam (1 d)
• You should identify and explain the macro and microenvironmentalfactors in Vietnam which might influence TM Vina Mit Ltd. Company marketingdecisions (2 a)
• You should propose how the markets for the products (Beef Jerky and...
cars in all regions of the world.
Q1. Elaborately explainmicro and macro environment with appropriate examples.
Honda micro environment:
Micro environment influences the organization directly. The factors or an element in an organization's immediate area of operations that affects its...
: Group activity Discussion questions
LEARNING OUTCOME: Explain how changes in the marketing environment can effect marketing activities Identify the different microenvironmentalfactorsIdentify the different macroenvironmentalfactors
Discussion questions 1. What...