necessary for BMW to find a useful marketing mix. A survey and two interviews were conducted and the Internet was used to search for some data as methods to gain the result. The findings will show the marketing mix of its major competitor and talk about two marketing mixes and a SWOT analysis for BMW. The strengths of two marketing mixes and the errors of research would be discussed. In the conclusion‚ there would be a judgment about the preferred marketing mix. 1.0 Introduction The purpose
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Contents Introduction 3 Objectives 3 Methodology 3 Understanding marketing mix and the four Ps 4 Marketing Mix Strategy Using Four P’s 6 Product 6 Product differentiation 7 Feature 7 Ingredients 8 Quality 8 Packaging 9 Price 10 Discount 12 Allowances 12 Payment Period or Credit Terms 12 Place 13 Channels 14 Transport 15 Coverage 15 Promotion 16 Sponsorship 18 Personal Selling 19 Public Relations 19 Internet marketing 19 Sales Promotion 20 Advertising 20
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Considering the elements of microeconomics‚ create a list of three (3) best practices that would benefit any small business or start-up. Explain your rationale. The element of microeconomics is every business endeavor is an exchange between a buyer and a seller. Understanding the factors that determine demand and supply is the first best practice that would benefit a small business startup. The demand reflects the willingness and ability of buyers to purchase goods and services at different prices
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Tess Shanks Elements of Fiction Exercise Theme-The theme consists of jealousy and loneliness‚ Miss Brill is observing everyone she sees in the park. She is lonely and wishing some of the people were different because they don’t know what she feels like and I think she would give a lot to be where they are. Protagonist- Miss Brill is the protagonist. She is explaining how she sees everything and her jealousy of others. She is flattered when she thinks of herself as an actress because she is part
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So far Doogee has become known for cheap‚ solid yet not really outstanding smartphones. But things seem to be set to change with their latest smartphone. It combines innovative design‚ fine specs and a very reasonable price. Go on reading my Doogee Mix review if you want to learn more. Unboxing The package looks pretty well. Once you remove the phone‚ you will see a box containing the warranty card and manual. Then you will find a plastic screen protector and a hard black case. You also have a micro-USB
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Nosich’s “The Elements of Reasoning” and Elder’s “The Standards for Thinking” both focus on various techniques people can adopt to become better critical thinkers. According to Nosich‚ two conditions must exist to be considered critical thinking: the thinking must be reflective and it must meet high standards. These two conditions lead us into the eights elements of reasoning presented in the readings. The first element focused on is “Purpose‚” which includes objectives‚ goals‚ your desired outcome
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There is more to a story than just literary elements. The meaning and feelings it leaves upon the reader as he or she sets an image in their mind. As the story is read‚ the feelings and morals that are portrayed behind the reasoning of the writer’s purpose. The theme explains what the story is about and the reasoning of why the story was written. (Clugston‚ R.W. Chapter 7) The literary elements help to tell the story that contributes to a reader’s mind of a portrayed theme. The story I chose has
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Marketing Mix Paper Mark Moeller University of Phoenix MTK421 Marketing Laurence Hanson September 26‚ 2008 Marketing Mix Paper In today’s global market organizations need to understand how marketing mix works to ensure a productive and profitable future. Marketing specialist has several decisions to make to ensure product goals is made and marketing mix works as a way to organize the decisions in to four smaller‚ manageable section call the four P’s (product
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Critical Evaluation of the Marketing Mix “The Marketing Mix is a combination of Product‚ Price‚ Place and Promotion (The four P’s) that helps increase sales to the target market” (McCarthy‚ 1960 cited in Combe 2006 p126) This systematic tool is more commonly used once a business has decided on its overall competitive marketing strategy. This includes analysing marketing opportunities and selecting a target market. The development of the four P’s to the advantage of a specific business can be
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The Four Elements The task of the Gods was to govern the four elements and control the natural forces of the universe “According to the Empedocles‚ a Greek philosopher‚ scientist and healer who lived in Sicily in the fifth century B.C.‚ all matter is comprised of four “roots" or elements of earth‚ air‚ fire‚ and water. Fire and air are outwardly reaching elements‚ reaching up and out‚ whereas earth and water turn inward and downward” (Tracy‚ 1998). The Gods and Goddesses in mythology give nations
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