Advertising is concerned with promoting goods and services to optimize sales or create awareness among people. This can be done through the print and electronic media‚ road hoardings‚ mail deliveries‚ or sponsorship of special events. There are three key departments in advertising: Qualifications: Aptitude and creativity are the basic qualifications in advertising. The ability to conceptualize‚ language proficiency‚ extensive reading‚ curiosity and an outgoing nature‚ also contribute to career advancement
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give Direct approach Opening ▪ start with goodwill words or reference previous communication ▪ what you want to know -- specific question/instruction‚ general request for information Dear Ms. Tan: I refer to our phone call this morning concerning my credit card account no 1234567. Would you please send me an itemised statement covering my card account for January? Body ▪ summarise why you are asking‚ telling; expand on question/instruction‚ logically‚ politely ▪ separate paragraphs for each
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Advertising “Out” of the Box In 1994‚ Ikea created a wave of controversy when they became one of the first companies to market to the gay community on mainstream daytime television. Despite the initial backlash; this ad eventually sparked countless other companies jump on the “Gay and Lesbian Advertising Bandwagon”. But what is the motive behind advertising specifically to this community‚ do the businesses take a genuine interest in the gay community or is it strictly for expanding business? Additionally
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TITLE: RESPONSE TO ADVERTISING APPEALS: A GENDER BASE STUDY Authors: Pragya Keshari and Sangeeta Jain Publication: Journal of Marketing and Communication January – April 2014 Literature Advertising is a used by marketer to grab the attention‚ effect the behavior of the consumer and motivate them to purchase advertised product or service. As advertisement is an important part of marketing‚ it is also expensive and an effective advertisement strategy can help in
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Book Title: A Message To Garcia Author: Elbert Hubbard Why I chose this book: I chose to read A Message To Garcia because it was recommended to me by Marines that had read it before. I didn’t really know what to expect‚ especially to find that it was actually an essay just a little over two pages long. After reading it‚ I knew exactly why it was recommended to me. Give a brief description about this book: Hubbard starts out his story with a war between the United States and
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Zoe Gannon and Neal Lawson THE ADVERTISING EFFECT How do we get the balance of advertising right Zoe Gannon and Neal Lawson 2 Acknowledgements We would like to thank the Polden-Puckham Charitable Foundation for their invaluable support for this project. While the words are our own‚ we would also like to thank all those who advised us: Colin Crouch‚ Victor Anderson‚ Howard Reed‚ David Ritter‚ Willie Sullivan and Melanie Smallman. Also thanks to everyone in the Compass office who helped:
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What You Are Seeing Is… An American entertainer‚ Will Rogers‚ once said‚ “Advertising is the art of convincing people to spend money they do not have for something they do not need” (Web). This is the power of the advertisement; it has a power to persuade people even though it might not be on their shopping list. Hundreds of advertisements are put in to our brains every day of our lives‚ but out of those hundreds of advertisements‚ how many of them cross your mind when you buy something? There are
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Mohammad Moradi Professor Gregory English 1 B March 16th‚ 2015 Samsung Galaxy Note 3 vs iPhone 6 Advertisement is a persuasive tool that uses imagery and words to grab the attention of a specific audience in order to sell goods‚ services or promote an event. It is done through digital and printed media‚ such as television‚ radio‚ Internet and magazines‚ depending on their target audience. There are a lot of elements that make an ad interesting and captivating‚ with every detail being carefully
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pting Adapting Your Messages to the Audience‚ a Personal Reflection by Timothy McCauley Having taken the time to better understand the differences in cultures and comparing those from Hong Kong‚ China to ours‚ I obtained a better understanding that clothes‚ colors‚ punctuality and handshakes are important differences. What I found disturbing about the whole process is‚ what about us? In these present years of a global economy it seems so unfair to me that we‚ The United States of America‚ have
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is the Message” The medium is the message is a phrase that challenges the idea behind the artwork‚ which was coined by Marshall McLuhan. McLuhan warns us that we are often distracted by the content of a medium. The true value of a medium is how can it be used to enhance our collective experience and understanding within society. It can discuss the meaning that the form of a medium embeds itself in the message‚ creating a symbiotic relationship by which the medium influences how the message is perceived
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