POSTMODERNISM AND MARKETING During the last ten years very limited number of terms have had a massive impact on almost all social disciplines as the term ‘‘postmodernity’’ has had. It would not be surprising that such a significant term has been the focus of a number of researches within a variety of disciplines. According to Firat‚ Sherry and Venkatesh (1994) ‘‘Debates and discussions regarding postmodernism‚ postmodern culture‚ and postmodernity have created some of the most prolific‚ heated
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Over 30 years ago‚ C. Wright Mills (1959) described the post-modern period as one in which the economy would shift employment from heavy industry to non-unionized clerical‚ service‚ and new industrial sectors. He foresaw the rise of multinational corporations‚ trouble in the social welfare system‚ and decline in human freedom and choice. At that time he wondered how the human family would respond to and adjust to this new period in world history. Post-modernism‚ by no means simple to define‚ is
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(Does American Psycho represent hyperreality? – Patrick Batemans identity as Baudrillards simulacrum) Patrick Bateman as Baudrillards simulacra – hyperreality in American Psycho The hyperconscious Patrick Bateman serves as the narrator to Bret Easton Ellis’s American Psycho and the film of the same name directed by Mary Harron. Although not mentioned by Baudrillard‚ can American Psycho be considered a hyperreal piece? This essay serves as an analysis of the question and focuses on Patrick Bateman
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Professor: Haim Deuel Lusky Postmodernism and Feminism The question of what happened to feminism during the postmodern times is not easily encapsulated in one phrase or idea as it is actually an amalgam of often purposely ambiguous and fluid ideas. One would have to start researching about postmodernism and what it means‚ let alone search about the history of feminism and its development. After one would research a little bit about postmodernism he or she would realize the knowledge
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Postmodernism in Atonement The novel Atonement deals with many cases of postmodernism. Atonement relates with postmodernism because it deals with mature matter‚ and serious subjects. Atonement relates with postmodernism because it changes the point of view of the narrator throughout the novel‚ rape is a big part of this novel; also family issues are displayed in Atonement‚ death is also twisted into the puzzle of Atonement. The narrator’s point of view changes throughout the novel. In the first
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define exactly what post-modernism is I shall firstly briefly consider some of the events and thinking that led up to the development of this particular school of social theory. I shall then consider some of the common strands of thinking in postmodernism concentrating mainly on the writings of Jean-Francois Lyotard and Jean Baudrillard. I shall then consider the view of David Harvey‚ a Marxist many consider to be writing in the postmodern tradition‚ who argues that post-modernism is just another
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CHAPTER 1 The concept of ‘Postmodernism’- A Theoretical Approach It is a cliché by now to say that we live in a postmodern world‚ and it is true that the word ’postmodern’ has become one of the most used‚ and abused‚ words in the language. Still‚ it is striking that not many people can say with assurance what this term actually means and involves. Some theorists suggest that ‘postmodernism’ refers to a mood or an attitude of mind‚ others define it as a literary‚ cultural
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Postmodernism pp. 6-12 Analysis: Seinfeld and Postmodernism pp. 12-17 Conclusion p.18 Methodology The connection between Seinfeld’s series and postmodernism was reviewed. In order to comprehend the topic it
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storytelling vs pragmatic truth-seeking. The discursive basis of social theory. Sociological Theory. 9:154-168 Bauman‚ Z Bauman‚ Z. (1992). Intimations of postmodernity. Routledge‚ London. Best‚ S. (1994). Foucalt‚ postmodernism and social theory. In Dickens‚ D. & Fontana‚ A. (ed) Postmodernism and Social Inquiry. Guildford Press‚ New York. Boorstin‚ D. (1992). The image: a guide to pseudo-events in America. Vintage‚ New York. Cohen‚ E. (1988). Authenticity and commodification in tourism. IAnnals of Tourism
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Feminism and Postmodernism: An Uneasy Alliance http://www.marxists.org/subject/women/authors/benhabib-seyla/uneasy-alliance.htm Source: Feminist Contentions. A Philosophical Exchange‚ Seyla Benhabib‚ Judith Butler‚ Drucilla Cornell‚ Nancy Fraser‚ with an introduction by Linda Nicholson. Published by Routledge.‚ pp. 1-16. 1. The Feminist Alliance With Postmodernism A decade ago a question haunted feminist theorists who had participated in the experiences of the New Left and who had come to
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