1. CASE STUDY: ALICIA Alicia is a 28 year old female that has been referred for outpatient services after being admitted into an acute psychiatric ward for 5 days. Alicia complains of persistent numbness on the right side of her body‚ extending from her face down to her leg. Twice‚ Alicia was admitted into the hospital from the emergency room with a visible amount of paralysis on the right side of her face. After numerous tests‚ ruling out Bell’s Palsy and Parkinson’s disease‚ Alicia was sent
Premium Family Mother
Case study 8-1 Consumer Relations Cases Star-Kist Tuna Post Goal: To inform consumers of the benefits of the new Star-Kist packaging. 1) Public: Parents Objective: To inform parents that the new Star-Kist packaging enhances Star-Kist quality by featuring firmer tuna‚ eliminating draining‚ and doing away with the can opener. Tactic: A tactic would be having someone putting on a mascot of Charlie the Tuna and having him stand in front of grocery stores to promote the new packaging.
Premium Grocery store Safeway Inc.
KCCB Missing Masterpiece Case Study Summary This case is all about a well reputed commercial television station named KCCB‚ which was famed for its local programming and news; fell back on schedule of airing a documentary which was misplaced. This was the leading station until a year ago; KCCB had the highest concentration ratio from the entire industry‚ but later on they tended to feel that they are losing the game sluggishly as the competitors carry out all sorts of tactics to improve their base
Premium Organization Organizational studies and human resource management
WK 3 Case 1 Incident 15: Minding the Store November 19‚ 2012 Introduction In this case study the situation is Ruth Cummings was put in charge of a store by her boss Ken Hoffman. “Ruth‚ I’m putting you in charge of this store. Your job will be to run it so that it becomes one of the best stores in the system. I have a lot of confidence in you‚ so don’t let me down.” That was what was told to Ruth by Ken on her first day. After a couple of calls from her boss Mr. Hoffman‚ Ruth
Premium Management
DMG-Shanghai Case Study 1. Why do you think that it is so important to cultivate guanxi and guanxiwang in China? * In china there a so many laws so it is very important to establish go will when doing business. Many business men use guanxi and guanxiwang as a way to establish grounds and create great reputations. Without these no business would get done and it is almost like a loop out around the law. What could be wrong by law can actually be look in a different light when persuading officials
Premium Ethics Law Business ethics
06-4702-Conklin.qxd 5/10/2005 6:00 PM Page 561 6 INTEGRATIVE CASES I n this chapter‚ the objective is to discuss cases that draw on the frameworks and perspectives developed throughout the casebook and that include important issues from each of the earlier chapters. GM IN CHINA For GM China‚ the year 2004 brought a wide variety of new challenges that added to an already complex business environment. The industry structure was changing quickly. Demand and supply projections
Premium Automotive industry General Motors
Case study: Apple iPhones - Not "Made in America" 1. What is meant by the globalization of human capital? Is this inevitable as firms increase their global operations? The globalization of human capital refers to the fact that employees are now spread out across the world by their employers. This including‚ the companies‚ employed‚ unemployed‚ stockholders‚ consumers‚ contractors‚ supply chain‚ firms and economies. Companies branch out because labor costs are cheaper and productivity is faster
Premium Apple Inc. Globalization United States
Case Study: Individuals with Attention Deficit Hyperactivity Disorder This case study focuses on Alphonso Young‚ a 4 –year-old head start student and on Mr. & Mrs. Young‚ Alphonso’s parents‚ Susan Cross‚ Head Start teacher‚ Rory Johnson‚ 4-year-old Head Start student and Marsha Matchwick‚ school psychologist‚ DCSD. Main Key Factors in this case study are dealing with a 4 year child who has and attention deficit disorder. When he plays with other kids in the school‚ he tends to break things‚ take
Free Attention-deficit hyperactivity disorder Educational psychology
CASE STUDY PEARL CONTINENTAL BY: MEHWISH MUMTAZ MFA I-D 2nd SEMISTER WHAT IS CASE STUDY? Case studies : • are written summaries or syntheses of real-life cases based upon data and research • require you to isolate and think through the key issues involved against both theory and the larger comparative environment • identify appropriate strategies for the resolution of the ’case’ • weigh the pros and cons of the remedial options/strategies
Premium Lighting HVAC Light
market. Consumer Research: CavinKare found that many rural consumers were using bathing soap to wash their hair. The company field force found the reasons- the rural consumer had not heard of soaps damaging hair‚ and in any case‚ hair had been washed by soaps for generations. Interestingly the rural consumer was aware that shampoos cleansed hair better‚ but the product was expensive at Rs-2 per sachet. Given that India has a tropical climate round the year; women find it hard to maintain the softness
Premium Marketing