9-709-466 REV: DECEMBER 8‚ 2009 DAVID B. YOFFIE RENEE KIM HTC Corp. in 2009 Peter Chou‚ HTC Corp.’s Chief Executive Officer‚ returned to Taiwan with a sense of exhilaration and pride from Mobile World Congress 2009‚ the world’s leading exhibition for mobile phones. HTC generated a buzz for revealing two new handsets‚ as well as surprising the world with the announcement of HTC Magic‚ the second phone that ran on Google’s new mobile platform‚ Android. As Chou claimed‚ “We got lots of
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9-709-466 REV: DECEMBER 8‚ 2009 DAVID B. YOFFIE RENEE KIM HTC Corp. in 2009 Peter Chou‚ HTC Corp.’s Chief Executive Officer‚ returned to Taiwan with a sense of exhilaration and pride from Mobile World Congress 2009‚ the world’s leading exhibition for mobile phones. HTC generated a buzz for revealing two new handsets‚ as well as surprising the world with the announcement of HTC Magic‚ the second phone that ran on Google’s new mobile platform‚ Android. As Chou claimed‚ “We got lots of press
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5(2)‚ pp. 294-305‚ 18 January‚ 2011 Available online at http://www.academicjournals.org/AJBM ISSN 1993-8233 ©2011 Academic Journals Full Length Research Paper Dynamic capabilities‚ collaborative network and business model: An empirical analysis of Taiwan HTC Corporation Chi-Ho Chiou Ching Yun University‚ Department of Business Administration and Institute of Business and Management‚ No.229‚ Jiansing Rd.‚ Taoyuan County 320‚Taiwan. E-mail: chiho@cyu.edu.tw. Accepted 21 July‚ 2010 In the era
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Problem: Unsuccessful differentiation. Although HTC created different kinds of brands for their smartphones it failed to differentiate itself from competitors. It could not market the brand as a unique one in order to conquer customer loyalty as other companies did‚ such as Apple and Samsung. Hence‚ the failure of creating brand recognition set them apart from the differentiation strategy they were pursuing. External Analysis General Environment Two factors best describe the general environment:
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REPORT: DISCUSSION OF STRATEGIC ACTIONS REQUIRED FOR HTC CORP. TO: FROM: DATE: LIST OF CONTENTS 1. Introduction 3 2. Historical strategy of HTC 3 3. Current strategy of HTC 4 4. Appropriateness of strategic choice 5 1. Consistency 5 2. Consonance 6 3. Advantage 6 4. Financial analysis and business risk analysis 6 5. Corporate Strategy 7 6. Conclusion and recommendations
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Case Analysis --HTC Corp.in 2009 Class: Competitive Marketing Strategy Student Name: Fisher Yu 1. Evaluate HTC’s performance to date. What are its competitive advantages and vulnerabilities? Be sure to elaborate on HTC and its competitors’ positioning on performance and cost. Financial performance of HTC compared with its main competitors For this part‚ we will be using ROA (return on assets)‚ ROE (return on equity)‚ and profit margin to evaluate HTC’s abilities to generate profits
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directors of HTC for your review. Challenge HTC‚ while maintaining its current ODM business‚ will develop a strategy that leverages its core competence as a mobile phone manufacturer to create a premium HTC branded smart phone to achieve a 12% global market share of all end-user smart phones within 3 years. HTC will form strategic partnerships with one or more operating system providers to ensure the design of the smart phone is tailored and optimised to the selected operating system(s). HTC will reach
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business for branded handset companies. HTC designs and manufactures products as specified by third parties that are later on the process sold under a different name. All the specified products are highly innovative and advanced.In fact HTC was one of the first carriers to launch a touchable screen phone (HTC Touch) in 2007‚ three weeks before the iphone was first comercialized. After that‚ HTC released the next model‚ the Touch Diamond‚ that improve HTC Touch with a more solid internet experience
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2013 [HTC CASE SYNOPSIS] HTC case synopsis COMPANY HISTORY HTC Corporation‚ stands for High Tech Computer Corporation‚ located in Taiwan‚ was founded by three members‚ Cher Wang (chairman)‚ HT Cho (director and chairman)‚ and Peter Chou (President and CEO) in 1997. HTC started as an original designer and equipment manufacturer that designs products such as mobile phones and PDAs (Personal Digital Assistant). However‚ HTC did not have successful products nor did it build a high reputation
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Handout SMM Final Presentation Content DRETS Analysis SWOT-TOWS Analysis Aspect 1 Service Provider - Ansoff Growth Matrix - Business Strategy Tready & Wiersema Aspect 2 Service - BCG Matrix - Innovation of Service Aspect 3 Customers - Adoption Lifecycle by Moore - The Customer Satisfaction Model of Zeithaml & Bitner Aspect 4 Service Delivery - Service Delivery Processes Classification by Lovelock - Technology Acceptance Model Aspect 5 Relationship - Perception of Service
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