Consumer Centric e-Commerce Business Models in India Article by : Atul Jain Batch : IIFT (IB) PT 2016 Roll No. 12 Designation : Associate Vice President Company : Net Distribution Services Pvt. Ltd. Executive Summary E-Commerce in India is rising at a fast pace but in reality it is still far behind that of China in the present scenario. However‚ within the country‚ it is growing at a fast pace as compared to other industries in India. With more and more players entering the e-Commerce
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Effects of curing condition of solution cast Nafion® membranes on PEMFC performance Korean J. Chem. Eng.26(3)‚ 679-684 (2009) Thickness of membrane ~ 50µm There are some disadvantages of the solution casting method that the cold cast films are generally mechanically weak‚ susceptible to crack formation and soluble in many polar solvents‚ especially in water at room temperature. Generally‚ the annealed films undergo morphological changes when heated above the glass transition temperature (Tg=109oC
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Howard Zinn expertly states that “anyone reading history should understand from the start that there is no such thing as impartial history.” Zinn conveys that any written historical account indicates a certain lean or definite bias depending on who writes it. I agree with this statement because everyone must know that each and every chronicle of events has been interpreted and altered by the author according to their inclinations. A good instance of this claim is the portrayal of the infamous navigator
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Consumer behaviour is a hotbed of psychological research‚ as it ties together issues of communication (advertising and marketing)‚ identity (you are what you buy)‚ social status‚ decision-making‚ mental and physical health (Holt et al 2004). Customer behavior study is based on consumer buying behavior‚ with the customer playing three distinct roles of user‚ informer and buyer. According to Loudon (1988) consumer behavior is the study of individuals‚ groups‚ or organizations and the processes they
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The more “realistic” a work is‚ the more “truth” is reveals; however‚ not all modern writers‚ such as Thomas Howard‚ agree with this concept. Thomas Howard‚ in his essay titled “Myth: A Flight to Reality‚” concerning the reality of myth‚ writes‚ “Let me begin with the premise that when we speak of ‘myth’ we don’t mean something that is untrue” (415). He further writes‚ “The stories
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particular period in the film production industry. This type of filming industry has become important to the American society‚ and there are beliefs that Hollywood has influential effects on a society as well. Howard Zinn was a professor and currently is a book publisher‚ a play‚ and musical writer. Howard soon realizes in his career‚ something seems to be odd about the way Hollywood makes films in history. He felt it was very important for the public to realize how Hollywood portrays the teachings of American
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James Howard Kunstler begins his essay by quoting a well-known author and columnist‚ Thomas Friedman‚ who states that globalisation is a wonderful fixture of society‚ and that it is here to stay. Globalisation refers to an increased openness of national borders to the movement of trade‚ products‚ and money in the past forty years or so. Kunstler however‚ is strongly opposed to this point‚ and believes that globalisations will soon be a thing of the past. He believes that this state of Globalisation
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Mason (1981)‚ significant levels of status consumption exist in all communities in the world. This consumption behaviour contributes significantly in shaping consumer preferences for many products. Eastman‚ Goldsmith‚ and Flynn (1999) define status consumption as “the motivational process by which individuals strive to improve their social standing through the conspicuous consumption of consumer products that confer and symbolize status both for the individual and surrounding significant others”.
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2008) The theory used in this advertisement is consumer learning. For the theory consumer learning‚ there are two basic forms which are classical conditioning and instrumental conditioning. Conditioning is learning that based on the association of a stimulus and a response towards their consumer buying behavior. (Consumer Behaviour‚ 2004) In this advertisement‚ it is more towards classical conditioning. Classical positioning views behaviour as the result of a close association between a primary
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Kyle Freund History 1302 TTH 10-11:20 11/28/12 Zinn‚ Howard. The Bomb. Pollen: City Light Books‚ 2010. Call No. 940.54’2521954 The Bomb gives a unique insight on the bombing of Hiroshima and Royan from the perspective of an air force bombardier World War II veteran Howard Zinn. This two-part book includes Zinn’s essay over the atomic bombing of Hiroshima and Zinn’s experiences of the bombing over the town of Royan. Although this book may be a quick read‚ it is an influential and inspiring
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