SUMMARY Jollibee was able to attain a competitive advantage over McDonald ’s by doing two things: (1) Retaining tight control over operations management‚ which allowed it to price below its competitor and (2) Having the flexibility to cater to the tastes of its local consumers. While Tony Kitchner was hired to develop these competitive advantages abroad‚ his international strategy of "planting the flag" and "targeting expats" was executed haphazardly and resulted in losses for the firm. His eventual
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How was Jollibee able to build its dominant position in the fast food in the Philippines? What sources of competitive advantage was it able to develop against McDonald’s in its home market? Jollibee built a dominant position in the fast food market in the Philippines by creating a spicy homestyle hamburger that appealed to the Filipinos taste and created a fast food environment that was fun and family oriented‚ following the “Five Fs” (philosophy adopted by the company – friendliness‚ fun‚ flavorful
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1. How was Jollibee able to build its dominant position in fast food in the Philippines? What sources of competitive advantage was it able to develop against McDonald’s? Jollibee initially built up its dominant position on a platform of Five F’s: flavor‚ fun‚ flexibility‚ family atmosphere‚ and friendliness. This philosophy fit with the habits of Filipino customers and enabled the firm’s success and expansion in Manila. Flavor was an essential element of this‚ since Filipino customers preferred
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Summary Jollibee‚ a fast food chain‚ based in Philippines was able to obtain a competitive advantage in its local market by keeping tight control over the operations and catering to the taste and appetite of the local people. With the success in the home country‚ the company then expanded its operations into other countries under the leadership of Tony Kitchner. When Noli Tingzon joined the company‚ it was at a critical point‚ where it began to revisit its strategies to expand its international operations
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Jollibee Foods Corporation: International Expansion 1.1. What sources of competitive advantage was it able to develop against McDonald’s in its home market? Firstly‚ Jollibee was the first mover in the sector of burgers in Philippines‚ shaping customer preferences and expectations‚ instead of McDonald’s or KFC. Secondly‚ Jollibee was young‚ and very small in comparison of McDonald’s whose force worldwide is standardization. The burger company serves millions of exactly identical sandwich
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How and why is a social group represented in a particular way? How are the witches portrayed and what influence do they have along the play? In Macbeth‚ the witches seem to be confusing figures. They are portrayed as dark‚ eccentric‚ and strangely amusing creatures. It doesn’t show that they have that much importance early on‚ but after finishing the play and comprehending‚ we see that the witches have done a lot. We can deduce that the “weird sisters” specifically implant ideas in Macbeth’s
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Building an organization In 1933‚ TTC selected Tony Kitchner to start international operations. He asked for the resources and autonomy to create an International Division. 1. The new division needed to be separate from Jollibee’s Philippine side‚ with a different identity and capabilities. 2. He agreed with TTC that attracting partners with good connections in their markets should be a priority. 3. To project an image of a world-class company and make it to look and act like a multinational
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| Case Study Four | S&S Air International? | | | 5/7/2011 | The business world is highly competitive‚ changes quickly and is filled with risks and rewards. The international business world is no different! Things can change on the international stage in the time it takes to get a cup of tea! S&S Air has been in discussions with a dealer in Europe to sell the company’s model known as “The Eagle”. The dealer‚ Amalie Diefenbaker‚ has told S&S Air that she will pay the
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groaned inwardly as he listened to CEO John Johnson wrapping up his remarks. “So our executive team thinks there are real business opportunities for us in developing these two new strategic thrusts. But before I go to the board for final approval next month‚ I need to know that our IT‚ marketing‚ and sales plans will support us all the way‚” Johnson concluded. Brian mentally calculated the impact these new initiatives would have on his organization. He had heard rumors from his boss‚ the COO‚ that
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Peoples’ perspectives change which in turn can change their sense of identity. In Chinua Achebe’s Things Fall Apart Mr. Brown was sent out to Africa with one mission‚ to convert and colonize Nigeria. However‚ unlike most others Mr. Brown is a missionary that is full of compassion and love for the Ibo people. While in Umuofia‚ Mr. Brown gains knowledge about the Ibo people’s culture and beliefs‚ tries to protect them‚ and is sad when he has to leave them‚ which is evidence
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