-404495233680 Assignment II Creating value from internationalization CEMEX International Business Strategy Academic year 2014-2015 What benefits have CEMEX and the other global competitors in cement derived from globalization? To answer this question‚ we used the ADDING framework (HBS Press 2007). This framework consists of six components of value creation. The first one is “adding volume”. In the 1980’s‚ CEMEX refocused its strategy on growth through acquisitions instead of continuing to
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1. What benefits have CEMEX and the other global competitors in cement derived from globalization? More broadly‚ how can cross-border activities add value in an industry as apparently localized as cement? (Question for Analysis) The oligopolistic nature of the cement business dictates the limited notion of business strategy‚ however CEMEX‚ one of very few cement producers found that through globalization‚ a variety of benefits can be obtained and utilized to their own. Expanding to the global
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CEMEX is the largest cement manufacturer in Mexico and the third largest in the world. The current status of the company shows that it has expanded its business worldwide‚ in both northern and southern America‚ the Caribbean ‚ Europe ‚ Middle East and South East Asia . Despite the technological maturity and unique culture of the cement industry CEMEX and all the other competitors in the market have benefited from the process of globalization. According to the adding model template CEMEX
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recommendations would you make to CEMEX regarding its globalization strategy going forward? In particular‚ on what kind of countries should it focus its future expansion? CEMEX expansion is a process where the company performs its due diligence and the aim of expanding into a country with a large population and high population growth. As the text stated CEMEX should continue to focus on developing Asian economies‚ Central America‚ the Caribbean and Sub-Saharan Africa. CEMEX should keep its eye on China
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Running head: Cemex’s Foreign Direct Investment Cemex Foreign Direct Investment Jeff Panian Davenport University Abstract Cemex is one of the fastest growing cement manufacturers in the world. Starting out more than a decade ago Cemex‚ “has transformed itself from a primarily Mexican operation into the third-largest cement company in the world” (Hill‚ 2008). The success of Cemex has been attributed to its skills in customer service‚ marketing‚ information technology
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Corporate Social Responsibility: A closer look at the social performance of CEMEX The relationship between natural environment and industries has often been named ‘dysfunctional’. An increase in the levels of awareness of the society towards activities of companies‚ both positive and negative‚ has pushed corporations to address to their corporate social responsibilities. Industrial Pollution has been a concern for the society. The effects of companies’ actions on the environment are constantly
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What benefits have CEMEX and the other global competitors in cement derived from globalization? More broadly‚ how can cross-border activities add value in an industry as apparently localized as cement? - Reduction of tariffs associated with exporting - Due to internationalization these companies have been able to spread their risk. Therefore‚ if one market is not performing they can rely on the other (diversification) - Talent across markets - Ability to identify new emerging markets and having
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Questions 1. What benefits have CEMEX and the other global competitors in cement derived from globalization? More broadly‚ how can cross-border activities add value in an industry as apparently localized as cement? CEMEX and their competitors have realized many benefits from globalization. The first of these was a reduction on tariffs associated with exporting their product. If the manufacturer has a localized facility‚ they do not have to pay export tariffs on the delivery of cement. Next
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profitable and controllable option which they felt would stimulate the fast growth of the company. When looking at the theories of FDI‚ it is easy to see why Cemex preferred a direct investment instead of the other options of penetrating these markets. Exporting was eliminated as an option right-off-the-bat due to their product‚ cement; specifically ready-mixed cement that can only last about an hour and a half before solidifying. This alone abolished the exporting option for FDI because there would be
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Koljatic Written assignment: CEMEX CEMEX business model will be defined with WHO-WHAT-HOW. WHO: CEMEX concentrates on customers in developing countries and emerging markets. WHAT: They sell cement directly in the country or through imports. HOW: CEMEX follows a well structured and planned geographical diversification in emerging markets with control‚ low hierarchy and the experience of lesson learnt from other penetrations of a market. With their business model CEMEX pursues a low cost strategy
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