• Cisco case study
    Question 1: How is building a brand in a business-to-business context different from doing so in the consumer market? The Cisco case study gives some examples of strategies that the company used as it transitioned into and gained market share in the consumer market, but to get some perspective...
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  • Marketing Plan
    1: How is building a brand in a business-to-business context different from doing so in the consumer market? When one first thinks of this one probably think about loyalty. Loyalty means consumer choses to use again and again the same product, the same brand. Consumers who are loyal to a brand are...
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  • CISCO Case Study
    CASE STUDY WEEK 2 CISCO 1- How is building a brand in a business-to-business context different from doing so in the consumer market? From reviewing the text and in reading the Cisco case study, it seems that business-to-business marketing consists of a more direct approach through very specific channels...
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  • Buyer and Seller Relationship in E Marketing Context
    and Seller determinants in e-market adding to value * Introduction. The Internet and Web development have been the most exciting developments in the field of information and communications technology in recent years and has a greater impact on the way on doing business. . Electronic commerce has...
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  • Case Study Cicso
    2014 How does building a brand in a business-to-business context different from doing so in the consumer market? When companies market (company A) their products to other business (Company B), they are looking to build a lasting business relationship. Company B is marketing...
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  • Unknown
    Strong brands and corporate brands Mark J. Kay Montclair State University, Montclair, New Jersey, USA Abstract Purpose - This paper aims to review the development of branding theory, particularly from the organizational context of building an effective...
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  • Cisco
    integrated 49 companies into its core business. As a result, the company’s market capitalization grew faster than for any company in history – from $1 billion to $300 billion between 1991 and 1999. In March 2000, Cisco became the most valuable company in the world, with market capitalization peaking at $582...
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  • E-Marketing
    and a guide to developing a marketing plan. We look at the correlation between digital marketing and marketing, using online tools for gathering market intelligence and a digital marketing strategy in action. Digital Marketing Strategy › what is digital marketing? Digital Marketing Strategy...
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  • The Mind of a Marketing Manager
    opportunities for your business today? How do you stand out in crowded markets? How do you deliver the best solutions for customers, and the best returns to shareholders? * Where should you focus amidst this complexity? What is your competitive advantage? Which markets, brands, products and customers...
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  • Strong and Corporate Brand
    40,7/8 Strong brands and corporate brands Mark J. Kay Montclair State University, Montclair, New Jersey, USA Abstract Purpose – This paper aims to review the development of branding theory, particularly from the organizational context of building an effective corporate brand. Design/methodology/approach...
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  • Kc and Global Marketing
    Marketing journal homepage: www.elsevier.com/locate/ijresmar The process of global brand strategy development and regional implementation Tandadzo Matanda, Michael T. Ewing ⁎ Department of Marketing, Faculty of Business & Economics, Monash University, PO Box 197, Caulfield East, VIC, 3145 Australia ...
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  • Islamic Branding
    Islamic Branding – Brands, Islam and the New Muslim Consumer inShare WEBWIRE – Monday, July 12, 2010 Built on a bank of rigorous bespoke research conducted in key Muslim markets by TNS Built on a bank of rigorous bespoke research conducted in key Muslim markets by TNS, this study offers detailed...
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  • Title
    strides made in the communication sector. Communication is also one of the fastest growing sectors of the Indian economy. The market size of communication industry is expanding so rapidly that it is expected to more than double in the next three years. Of the several sectors of the economy that have...
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  • Sarah Gets Diamond
    action. Developing global brands should not be the priority. Instead, companies should work on creating strong brands in all markets through global brand leadership. Global brand leadership means using organizational structures, processes, and cultures to allocate brand-building resources globally, to...
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  • Branding in B2B Markets
    Term: V (Sep 2012 – Dec 2012) Business Marketing Submission Date: th 20 Nov 2012 Term Paper PGPM 2011-13 A Term Paper on “Branding in B2B Markets” Submitted to Prof. Vinod Kalia Submission Date: 20th November 2012 Contents Business to Business (B2B) Branding: An Introduction ....
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  • “Role of Crm in Telecom Sector”
    but also to excel in the market. Today’s market is more & more complex so, to survive in the market the companies not only have to satisfy its customers but also delight them. The objective of many marketing strategies has been building the customer’s commitment to a brand or a dealer. This lays emphasis...
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  • Rural Market
    Rural markets From Wikipedia, the free encyclopedia Jump to: navigation, search Rural Markets are defined as those segments of overall market of any economy, which are distinct from the other types of markets like stock market, commodity markets or Labor economics. Rural Markets constitute an...
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  • Seeing Things Differently by Peter Fisk
    insightful and inspired approach to innovation and growth. Peter Fisk Business has grown fat and lazy on the predictability of markets, dominated largely by communicating what exists to those who will listen. In recent years business has become more analytical, driven by databases and metrics. It has also...
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  • Brand Building
    Building brand identity in competitive markets: a conceptual model Bhimrao M. Ghodeswar School of Management, Asian Institute of Technology, Klong Luang, Pathumthani, Thailand Abstract Purpose – The purpose of this conceptual paper is to identify important elements of brand building based on a literature...
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  • Marketing and Strategic Planning Paradigm
    Authors: If you would like to write for this, or any other Emerald publication, then please use our Emerald for Authors service. Information about how to choose which publication to write for and submission guidelines are available for all. Please visit www.emeraldinsight.com/authors for more information...
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