PROCESS OF CULTURE BUILDING IN AN ORGANIZATION AND ACROSS BORDERS – USING THE EXAMPLE OF IKEA BACHELOR THESIS Authors: Emilie Martens (19860203) Tobias Mauelshagen (19810623) Course: IBO 348 – VT 2007 Examiner and Tutor: Richard Nakamura Växjö universitet Ekonomihögskolan 31st of May 2007 ABSTRACT i Abstract Nowadays‚ companies face many difficulties due to the much competitive environment they have to evolve in. Therefore‚ multinational ones‚ particularly dealing with customers
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This report presents an analysis of how IKEA has successfully managed to adopt a global branding strategy and thus‚ penetrating international markets to become one of the most internationally recognised brand in the world. The analysis shows that IKEA has adopted a standardized marketing strategy in which the merchandise are standardized throughout‚ with prices being comparatively low. Nonetheless‚ the store layout is unified throughout the world. However‚ in order to adapt to the different cultures
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Case study 11.3 IKEA crossing cultural boundaries to furnish the globe 1. How has IKEA successfully sold its home furnishing products in so many countries around the world? Do global customer segments truly exist? Ikea targets consumers who tend to have a young ‘mental age’ — that is‚ people who have a youthful outlook regarding the design of home furnishings. Industry analysts have described IKEA’s approach as targeting middle-class consumers including first-time home buyers‚ young families
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Has the teaching of mathematics changed over time? Mathematics is considered to be the oldest academic known to mankind. The changes in the teaching of mathematics run parallel to the history of the development of mathematical knowledge itself. By examining the history of this knowledge‚ we can see that it has been shaped by the necessities of different cultures and societies‚ the philosophies surrounding it and the psychology behind it. Although the structure of the teaching of mathematics has remained
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Over time the English language has developed through three main stages; Old English‚ Middle English and Modern English. Old English is the earliest recorded stage of the English language and is very different to Modern English which we speak today. Native English speakers would find it very difficult trying to understand Old and Middle English. One of the main influences in the change of the English language is invasion. During the 5th century the Angles‚ the Saxons and the Jutes invaded Britain
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external factors (figure 1). I will examine the internal and external causes of poverty in the landlocked Southern Africa state of Zimbabwe (figure 3). In the last century Zimbabwe has experienced massive economic and social change. Once Africa’s 2nd biggest economy‚ it is now ranked 15th(figure 3). Overall Zimbabwe ranks 173rd in the world in terms of HDI (Human Development Index)‚ 153rd in the world for GDP and ranked 5th in the
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his mother.” To what extent do you think the tragedy of Oedipus Rex has been simplified over time? The way in which the tragedy of Oedipus Rex is interpreted has changed significantly since its first presentation to audiences in ancient Greece. The ways in which audiences over many years have interpreted it have changed because of changes to society in matters such as culture‚ religion and morality and the . At the time Oedipus Rex was written‚ audiences saw Oedipus’s marriage to his mother
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I have been living in Venice for the last 15 years and know almost every street of this city. The city I knew the first time I came here is far more different than the city has evolved now. The north part of the city has changed more than any part of the city and still changing. When I first visited this part of the city‚ it was mostly an open space that had lots of fields‚ trees and a very minimum number of dwellers. There were hardly any high rising building and mostly farmers and fishers lived
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cheaper that handwritten ones and could be mass produced. As a result‚ libraries had a huge increase in new material and average families could afford books of their own for the first time. One of the most direct effects of the printing press was that it multiplied the number of books while cutting their costs at the same time. As a result of this effect‚ literacy increased in Europe‚ especially among the middle and lower classes‚ and people
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furnishing company such as IKEA is a part of a supply chain that includes the suppliers of raw materials‚ component manufacturers‚ transporters‚ retail stores and end customers. In the past it was often the case that the relationship with the suppliers was competitive rather than co-operative. It is still the case today that multinational companies will try to achieve cost reductions and quality improvements at the expense of their supply chain partners‚ but a further dimension has been added sustainability
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