Discuss some of the concerns and anxieties aroused by the emergence of ’mass culture’ There has always been a definitive struggle to define culture as it is so complex and means something different to each individual. Culture affects all of us in different ways resulting in multiple definitions of culture. Culture had previously been seen as a way of improvement and growth‚ helping us to understand our place in society and guiding us towards a better understanding of ourselves. Over the previous
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The Mass Media 1. Functions i. Information Function ii. Surveillance Function iii. The Social Function - Entertainment - Socialisation iv. Commercial Function v. Political function 2. Key types i. Traditional Media - Print (newspapers‚ magazines‚ billboards‚ books) - Electronic Media (radio‚ television‚ film) ii. New Media - web-based and mobile technologies (the Internet‚ social media‚ etc) 3
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Mass Media In today’s society change happens and mainly will continue for many generations to come. The media is what organizes and satisfies the change all the time. What is know as gender‚ sexuality‚ femininity‚ and most of all identity are in a process of gradually changing in mean future. The media has a significantly strong but not as close‚ as the relationship with the audience’s view of gender and identity. In many views Women are represented as one of the largest group in today’s society
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kinds of media and the types of content that satisfy their social and psychological needs. Researchers Jay G. Blumer and Elihu Katz introduced the Uses and Gratification Theory not asking the question of "What do media do to people?" rather asking‚ “What do people do with media?" The Uses and Gratification Theory A theory of Mass Communication that places the needs‚ motives and gratifications of media users in the center of interest and sees media users playing an active role in the media consumption
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Mass media’s influence over youth culturre -Media manipulation- The mass media shapes everything we read‚ hear and watch online. It exploits the difference between perception and reality. (can put in sg fb stats http://www.socialbakers.com/facebook-statistics/singapore) Moral decay of youth Moral can be depicted as pertaining to good manner or the distinction between right or wrong behaviour. Its synonyms include righteous‚ just‚ virtuous‚ and good while decay is the gradual destruction
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5 (a) Explain the factors that influence the content of the news. The mass-manipulative model argues that the content of the mass media is largely controlled and determined by members of ruling class‚ with the object of using the mass media to maintain their control over the proletariat. The do this either by diverting them from seeing the class relations of a capitalist society for what they are‚ or by portraying any groups who challenge bourgeois control as sinister‚ dangerous and misguided
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WRITING TASK How have the mass media affected human life? * * * The role of mass media in the civilized society is still provoking much controversy. Some individuals claim that mass media converts the world into a better place to live in‚ others‚ in the meantime‚ argue that it brings us nothing but trouble. From my perspective‚ mass media is widely acknowledged for its merits regarding entertainment and information purposes. In the first place‚ mass media is considered a source of entertainment
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several of your fellow candidates. I didn’t want to risk any personal goodwill by appearing to take sides in a contentious election. I thought: ‘Maybe the timing is not right.’ But I realize now that there is no correct time to oppose violence and prejudice. The time is always now. Because along with millions of Americans‚ I’ve come to realize that opposing you is no longer a political decision. It is a moral one. I’ve watched you retweet racist images. I’ve watched you retweet racist lies. I’ve watched
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Racism has been around for decades‚ but luckily as time has gone on people are more accepting of other races. A race is defined as groups of people who have differences and similarities in biological traits deemed by society to be socially significant. In this picture above‚ there is my sister in law and her husband with their children. My sister in law and her husband have different color skin. On paper‚ when my sister in law is asked what her race is she colors in the circle that says White and
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The mass media are diversified media technologies that are intended to reach a large audience by mass communication. The technologies through which this communication takes place varies. Broadcast media such as radio‚ recorded music‚ film and television transmit their information electronically. Print media use a physical object such as a newspaper‚ book‚ pamphlet or comics‚[1] to distribute their information. Outdoor media is a form of mass media that comprises billboards‚ signs or placards placed
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