UPPSALA UNIVERSITY Department of Business Studies Master Thesis Spring term 2010 Tutor: Peter Thilenius Marketing and Facebook How fashion companies promote themselves on Facebook Arkvik Quiroga Isabel Bairakimova Kamila Abstract The social media are internet facilities where people can communicate and discuss through different websites or blogs. The social media has changed the world in many aspect and people are becoming more and more addicted to use these networks. People are fond
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Changing Fashions Fashions come and go and change rapidly with the years. Fashions come into style‚ then go out because people love change‚ variety and new things. No one wants to wear or use something that’s considered to be old. With the constant changing in the ideas of man‚ changes in style‚ manners‚ and attitude come about. When new fashions are established‚ it spreads very quickly‚ mainly among young teens and adults. The youth are more aware of what is going on in the society today – fashion
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displays. Until now‚ of course‚ LCDs have had a reputation for mediocre black-level performance compared to that of plasma. At $5‚000‚ Sony’s 46-inch model is even more expensive than the Samsung. (LG’s 47-incher will list for $3‚700.) We’re not sure how many takers there will be at these prices‚ but in a couple of years‚ we can expect to see these top-of-the-line LCD TVs at more midrange prices.
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Nikaya Glidden Mr. Lang English 12 1/10/13 Fashion Research Fashion is and expression of the spirit of the time and often a reaction to what proceeded it. Apparel manufacturing and trend setting was long before the european colonization of North America. When English settlers came to America they brought their trends with them and continued to import manufactured textiles for several generations. Native American clothing included moccasins‚ deer skin‚ fur parkas‚ head dresses and
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Fashion Marketing: An Introduction Wance Tacconelli Donghua University Shanghai Session Overview • Course learning goals • Key fashion terminologies – Style‚ design and fashion • Key fashion markets – Womenswear‚ menswear‚ accessories • What is marketing? – Understanding customer needs – Delivering value – Marketing as a social and managerial process • Customer relationship and profitability management A bit about myself… Education University of York‚ UK B.A. in Sociology
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impact on how we are viewed upon or categorized in society. Whether we are at work‚ school‚ the mall‚ or simply taking a stroll in the park‚ we are judged just because of our clothing. We are a society quick to judge because of the "outside" which denies us the opportunity to really know a person at times from the "inside." The fact of the matter is‚ clothing plays a key role in how we live our lives in many ways and in how we will be portrayed or even treated. From being judged on how we dress on
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How fashion professionals are inspired by history and culture? It has long been claimed that fashion is a repetition of well-forgotten old. For centuries‚ designers drew inspiration from ancient cultures and traditions‚ ancient civilizations‚ mythical gods and exotic countries. Often the Greek goddesses‚ who have long manipulated the arts and war‚ intervened also in fashion. For years the dresses are current‚ familiar from mythology and the movies with mythological themes - naked shoulder‚ enchanting
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CASE 1: ZARA INTERNATIONAL: Fashion at the Speed of Light At the announcement of her engagement to Spain’s Crown Prince Letizia Ortiz Rocasolano wore a chic white pant suit. Within a few weeks‚ hundreds of European women sported the same look. Welcome to a fashion‚ a trend that sees clothing retailers frequently purchasing small quantities of merchandise to stay on top of emerging trends. In this world of "hot today‚ gauche tomorrow‚" no company does fast fashion better than Zara international
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IS FASHION IMPORTANT ? Fashion is a lifestyle to maintain their appearance and enhance their self-confidence. Fashion is most commonly associated with clothing‚ but it even applies to anything from interior architecture‚ to models to toys. It is a spirit‚ where an individual is comfortable with his mod of clothing and converts this comfort into a personal style. It is a way of measuring a mood can be useful in many aspects‚ culturally‚ socially even psychologically. Perhaps the most distinctive
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Fashion plays an important role in the daily life of every individual. It starts with deciding what to wear‚ how to wear it‚ and so forth. Imagine the world without fashion. Not a nice one is it? Every individual owes admiration to those behind-the-scenes people who are responsible for making the world so fashionable; one in particular a fashion marketer. A career as a Fashion Marketer is an interesting career filled with nothing but fashion‚ adventure‚ and excitement. Being a Fashion Marketer is
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