1.0 Introduction 1.1 The marketing environment which made up of microenvironment and macroenvironment surrounds and impacts upon the organization. The microenvironment includes forces close to the company that affect its ability to serve consumers‚ such as other company departments‚ suppliers‚ competitors‚ and consumers. According to Armstrong et al (2006‚ pg. 61) the macroenvironment consists of larger societal forces that affect microenvironment which is the demographic‚ economic‚ natural‚ technological
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WTE 365 EXTERNAL MARKETING ENVIRONMENT NAME: MUFIDA BINTI MAHDZIR CLASS: AS 117 5A NO MATRIC: 2012649196 LECTURER’S NAME: MISS IZAIDA BT. IBRAHIM CONTENTS title pages introduction 1 Social factor 2 Demographic trend 3 Economic condition 3-4 Technology changes 4 Political and legal 4 competition 5 conclusion 6 references 7 INTRODUCTION The marketing environment represents a mix between the internal and external forces which surround an organization
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Macro-environment factor In reflecting the macro environment‚ the economic environment is one of the identified elements that affect the microenvironment of hybrid cars. For the past years‚ prices of petroleum in Malaysia have risen due to inflation (thestar‚ 2014). Oil scarcity is one of the main external aspects that affect the rise in oil prices. High petrol prices have reduced the consumer purchasing power and spending pattern for gasoline cars since it’s more fuel consuming compared to
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The marketing environment surrounds and impacts upon the organization. There are three key elements to the marketing environment which are the internal environment‚ the microenvironment and the macroenvironment. Why are they important? Well marketers build both internal and external relationships. Marketers aim to deliver value to satisfied customers‚ so we need to assess and evaluate our internal business/corporate environment and our external environment which is subdivided into micro and macro
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Changes in the environment affecting the marketing activities of Indian Industries Marketing Management Marketing Environment The market environment is a marketing term and refers to all of the forces outside of marketing that affect marketing management’s ability to build and maintain successful relationships with target customers. The market environment consists of both the macro environment and the microenvironment. The microenvironment refers to the forces that are close to the company
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is to measure the effects of a program against the goals it set out to accomplish as mean of contributing to the subsequent decision making about the program and improving future program making. Moreover‚ assessment is conscious and systematic activities used by teacher and student to gather information‚ analyzing and interpreting it‚ drawing inferences‚ making wise decisions and taking appropriate actions for the service of improving teaching and learning. Evaluation is the systematic examination
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The Marketing Environment consists of a complex set of interacting forces and influences outside the marketing department of an organization. The Marketing Environment affects the organization’s ability to build and maintain mutually beneficial relationships with its target customers. Through continuous monitoring its Marketing Environment a company must be able to anticipate change and act in a pro active way rather than leaving it to a reactive reaction. It must also keep up to date by realizing
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I have always lived in the midst of the country‚ surrounded by flora and fauna with which i was taught to live in symbiosis. Shared between a dense forest and the Atlantic sea‚ two fantastic ecosystems hiding a wonderful biodiversity‚ I developped‚ like the other inhabitants‚ a philosophy of life apparently different from real urban people. Actually‚ during a trip with my class‚ I had the opportunity to discover Paris for the first time. I was really shocked by the impassivity‚ the indifference
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Indian Marketing Environment Indian Marketing Environment For Global marketers India is not just a single country‚ it is further divided into tow different countries. India and Bharat. India is looked and appreciated by the whole world. It is growing at the second fastest rate‚ Its a outsourcing hub‚ skilled workforce‚ Nuclear and space power and everything to become a world power. On the other hand‚ Bharat invovles poverty‚ Illetracy at high levels‚ Corruption‚ Mismanagement‚ Violnce between releigions
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the Marketing Environment Copyright © 2009 Pearson Education‚ Inc. Publishing as Prentice Hall Chapter 3- slide 1 Analyzing the Marketing Environment Topic Outline • The Company’s Microenvironment • The Company’s Macroenvironemnt • Responding to the Marketing Environment Copyright © 2010 Pearson Education‚ Inc. Publishing as Prentice Hall Chapter 3- slide 2 The Marketing Environment The marketing environment includes the actors and forces outside marketing that affect marketing
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