Marketing Metrics EXECUTIVE SUMMARY Marketing is no longer characterised by spontaneous investments. Marketing performance is controlled and diagnosed on a continuous basis‚ making the need for simple‚ but comprehensive measures/metrics to do so even more important. There are aspects of Marketing that can be identified‚ separated and measured. The effectiveness of a Company’s marketing department is often measured
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Marketing Metrics At the beginning of The Balanced Scorecard‚ a book on the new generation of performance metrics‚ authors-Dr. Robert Kaplan and Dr. David Norton present an analogy to drive home their case. They ask you to imagine entering an airline jet cockpit‚ and in front of the pilot‚ you see just one gauge. You ask the pilot‚ "What’s that gauge measure?" "Altitude"‚ you’re told. "What about the other gauges?" "We won’t be using them this flight. I’m just focusing on altitude." "How about
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Internal Factor Evaluation (IFE) Matrix for Apple Strengths | Weight | Rating | Wt.Score | 1. Customer loyalty combined with expanding closed system 2. As a leading innovator in mobile device technology 3. Strong financial performance 4. Powerful Brand reputation 5. Retail stores 6. Strong marketing and advertising teams | 0.120.100.090.110.090.10 | 443434 | 0.480.400.270.440.270.40 | Weakness | | | | 1. High Price 2. Incompatibility with different OS 3. Patent infringements
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STRATEGIC AUDIT WORKSHEET FOR APPLE INC. Prepared by: MGMT 4480 FALL 2009 I. CURRENT SITUATION A. Current Performance: Apple announced financial results for its fiscal 2009 fourth quarter ended September 26‚ 2009. The Company posted revenue of $9.87 billion and a net quarterly profit of $1.67 billion. These results compare to revenue of $7.9 billion and net quarterly profit of $1.14 billion‚ in the year-ago quarter. Gross margin was 36.6 percent‚ up from 34.7 percent in the year-ago
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Apple’s Business Models Analysis and Suggestion with Web 2.0 Strategy Student Name: Sun Shaoyun HKU No.2013951569 Contents 1. Introduction ....................................................................................................................................... 2 2. Apple’s Business Model .................................................................................................................... 3 2.1. Elements of successful business model ...........
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tenure‚ the respect of colleagues and so on. The organisation’s rewards systems may applied to the first motive and job design to the latter. Much research has sought to discover the sources of motivation is tentative and no definite conclusions can be advanced. For instance‚ "Social philosophers such as Jeremy Bentham and John Stuart Mill asserted that humans are driven by the desire to obtain pleasure and avoid pain. And B.F.Skinner’s theory of operant conditioning implied that
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section. This can range from topics you need to study for an upcoming test‚ formulas for a math exam‚ or other study information on other pages along with practice questions to complete and study. 5 Optional: Add pictures‚ web links‚ book pages‚ and class notes to expand your study notebook for further study.(see tips) 6 Keep your notebook on hand for every class you go to. Write in the various things whenever possible‚ whether it is during class or after class. 7 You may use your study
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HR Metrics for Employee Engagement Submitted by: Abhishek Bansal (A003) Pranav Kamath (A012) Aanchal Maria (A018) Kritika Thakur (A029) Contents INTRODUCTION ...................................................................... 3 EMPLOYEE ENGAGEMENT ...................................................... 4 HR METRIC ............................................................................ 5 HR METRICS & EMPLOYEE ENGAGEMENT .............................. 6 Annexure ......
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Team Charters Can Improve Performance Douglas Doss MGT/521 March 11‚ 2011 Mark Trollinger Team Charters Can Improve Performance While teams have to be effective for the team charter to improve performance‚ team charters can be used to improve performance in the areas of productivity‚ quality‚ team communications and decision making. The improvement in performance can be determined by how effectively teams use the information contained in the team charter to communicate with team members
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. Performance Metrics: purpose What are the ways you can measure how successful your Six Sigma project has been in improving quality or decreasing the number of defects? Before we go into the metrics and definitions‚ let’s say what “defects” and “defective” mean. Something has a defect if the result or outcome of a process is not what is expected. Something went wrong. The product may still be usable: a car with chipped paint can still be driven. So some engineers use “defective” to mean a product
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