ASSIGNMENT 1 ON LECTURE 2 NAME – ADEKOYA ADESEYE OLASILE QUESTION 1: Identify factors in the Microenvironment (PESTEL) which are relevant to SABMILLER. ANSWER: SABMiller’s activities are heavily influenced by the political‚ social and legislative environmental factors within which it operates; meaning this has made the company proactive when dealing with macro factors. SABMILLER operates in developing as well as matured markets. These markets include very challenging aspects which in the
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Executive Summary Value chain management has become more and more important in industry in past decades. This report provides an insight view of value chain in automotive industry and then examine leadership role of engineer in value chain management. Furthermore‚ the report will analyse why engineer is so important in management of value chain. Analysis of value chain Automotive industry plays an important pillar role in the economic development of all countries. This is because the development
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proposed a general- purpose value chain that companies use to examine all of their activities‚ and show how they are connected. Value chain depicts the activities within and around an organization and relates them to an analysis of the competitive strength of the organization. It evaluates which value each particular activity adds to the organizations products or services. The way the value chain is performed determines costs and affects profit. Porter’s value chain was divided into primary and
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issues that come with conducting e-business you must first understand that you are automatically operating in a global environment. It is logical and to be expected that customers will naturally inherent lack of trust in strangers on the Web. There are several ways as a business owner that will overcome this tradition of distrusting strangers. Business trust is an important success factor in attracting customers to your online business. In order for my business to thrive an again trust of my consumers
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BUSINESS PROBLEM-SOLVING CASE CAN J&R ELECTRONICS GROW WITH E-COMMERCE? J&R Electronics is a mom-and-pop shop for the modern age. Joe and Rachelle Friedman started the business as audio equipment store in 1971.They funded the original business‚ a 500-square-foot storefront near New York’s City Hall‚ with the money the received for their wedding. Over 35 years‚ the Friedman expanded the business‚ adding records‚ equipment ‚ cameras‚ computers‚ movies‚ and games. Today‚ J&R Electronics encompasses
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on Innovation & Management Analysis on Hotel Service Innovation and Value Promoting Paths Based on Value Chain Theory∗ Fan Linsheng 1‚ Han Yu2‚ Wang Na2 School of Management‚ Wuhan University of Technology‚ Wuhan‚ P.R. China‚ 430070 2 Shijiazhuang Broud Business Consultation Co. Ltd‚ Shijiazhuang‚ P.R. China‚ 050011 (E-mail: fanlinsheng5700@sina.com‚ hy007@163.com‚ wangna2335721@yahoo.com.cn) 1 Abstract: It has positive significance for promoting hotel value by analyzing hotel service innovation
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program to increase their product knowledge and to upgrade their customer service skills. The reason why they are able to be one of the top banks is because of good customer service provided to the mass. Good customer service starts from the company and how they invest the money on training programs to upgrade the employees’ skills. OCBC Bank has won awards regarding its advertisement for its credit cards‚ this is the result of their marketing and sales strategies. With appropriate marketing approach
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Value chain analysis To analyze Bunnings value chain‚ an analysis of Bunning’s activities is necessary. As it shown in Micheal Porter’s theory‚ genetic value chain is made up by primary activities and support activities. Primary activities includes inbound logistics‚ operations‚ outbound logistics‚ sales and service. Support activities includes firm infrastructure‚ human resource management‚ technology and procurement. Bunning’s business basically fit this genetic mode. Primary activities is the
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developing countries. Mary Kay is trying to capitalize on this trend. The Mary Kay business model enables rapid growth into new markets. By the early 2000s‚ consultants found that more and more customers wanted to shop online. With a long and global supply chain and the need to manage almost 2 million consultants‚ it was clear that automation was needed‚ but Mary Kay’s existing computer system was old and lacked Web or e-commerce applications. Therefore‚ a major overhaul of the information systems was needed
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competency name| Identify and evaluate marketing opportunities| Unit of competency number| BSBMKG501B| Unit Purpose On successful completion of this unit you should be able to actively seek out and assess marketing opportunities in terms of viability and suitability to the organisation. You should also be able to turn the assessed marketing opportunities into reality – by scoping the implementation process and getting buy in from management and other key stakeholders for your opportunity. Specifically
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