• American Home Products: a Pharmaceutical Empire
    History of American Home Products American Home Products Corporation (AHP) was founded in 1926 and has a history of continuous acquisitions of smaller companies that made proprietary medicines. In 1931, AHP purchased John Wyeth & Brother, Inc. from Harvard University. Another important acquisiti...
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  • Marketing Case
    Introduction: Pfizer Inc. is a research-based diversified health care company with operations around the globe. Pfizer Inc. has three main business groups. They include the Consumer Health Care Group, U.S. Pharmaceuticals Group, and the Pfizer Animal Health Products Segment. For purposes of thi...
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  • Argument for a National Health Care System
    EXECUTIVE SUMMARY The U.S. Department of Health and Human Services (HHS) stated that "The health of the individual is almost inseparable from the health of the larger community and that the health of every community in every state and territory determines the overall health status of the nation." I...
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  • Managed Care Payment Systems
    Managed Care Payment System: A Critique Richard Schulz HCS 521 Health Care Infrastructure University of Phoenix Professor Jay Littleton December 9, 2006 Introduction Individual payments for health care services received have undergone many changes over the past one hundred and fifty years...
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  • B2B vs. B2C Marketing Stratigies
    B2C vs. B2B Marketing Differences Business-to-business and business-to-consumer electronic commerce models approach marketing strategies differently. Marketing strategies and tactics are important to maximizing the marketing capabilities of an organization to the targeted market. The marketing ap...
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  • Advantages and Disadvantages of Internet Health Care
    Advantages and Disadvantages of Internet Health Care The internet has become a major contributor to everyday living, from shopping to renting movies to researching personal health issues. Today, there are thousands of internet websites that can be used to access health information. Anything from r...
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  • Marketing Plan
    Making Memories Marketing Plan Your Name Table of Contents 1.0 Executive Summary i 2.0 Situation Analysis 1 2.1 Market Summary 1 2.1.1 Market Demographics 1 2.1.2 Market Needs 4 2.1.3 Market Trends 4 2.1.4 Mar...
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  • Marketing Plan Basics
    The Marketing Plan is a highly detailed, heavily researched and, hopefully, well written report that many inside and possibly outside the organization will evaluate. It is an essential document for both large corporate marketing departments and for startup companies. Essentially the Marketing Plan:...
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  • Health Care
    1. What conventional economic principles apply in the health care environment? Economics is defined as "The scientific study of the choices made by individuals and societies in regard to the alternative uses of scarce resources which are employed to satisfy wants (Rodda, 2004)." The health care...
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  • Health Care of Massachusett
    Analysis of Massachusetts' Health Care System Merna Chung Massachusetts is located in the northeastern section of the United States with a land area of 7 ,838 sq. miles. It is nicknamed the Bay State. The total population of Massachusetts is 6,016,4...
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  • B2B vs. B2C Marketing
    Introduction According to the American Marketing Association, "Marketing is an organizational function and set of a processes for creating, communicating, and delivering value to customers and for managing customer relationships in a way that benefits the organization and its stakeholders" (2006)....
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  • Difference in Marketing
    Differences in Marketing Tony DiVito University of Phoenix E-Business EBUS 400 Keith Hopkins Jun 11, 2006 Differences in Marketing Introduction Marketing practices depend greatly on the intended audience. Business-to-business (B2B) marketing requires knowing the business needs, its cu...
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  • The Important of Press Release
    TABLE OF CONTENT Part A The importance of Press Releases 1 Press Release 4 Part B Advertisement 6 References 7 PART A: THE IMPORTANCE OF PRESS RELEASES Though human beings have witnessed the dramatic development of the media that enables people to gather information everyw...
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  • Arguments Against Drug Pricing Controls
    ARGUMENTS AGAINST DRUG PRICING CONTROLS STIFLES DRUG INNOVATION BY ELIMINATING MONETARY INCENTIVE—BUT INNOVATION IS ALREADY STIFLED NOW WITH "COPYCAT" DRUGS EXAMPLE—"NEW" DRUG VYTORIN FOR CHOLESTEROL IS BASICLLY TWO DRUGS (EZETIMIBE (BRAND NAME ZETIA) AND SIMVASTATIN (BRAND NAME ZOCOR) PUT TO...
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  • How Important Is the Internet
    Can this be a wild exaggeration? After all, the printing press 1)ushered in an entire era of intellectual advancement called the 2)Enlightenment. If you ask John Perry Barlow, the Internet is even more revolutionary. John Perry Barlow is a former 3)Wyoming cowboy and 4)lyricist for the Grateful De...
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  • Pricing Strategies
    Pricing Strategies Ryan W. MKT 441 February 23, 2006 5 Pricing Strategies In this paper, I will cover five different pricing strategies used, by retailers and manufacturers, to sell their products. I will demonstrate how pricing products according to one of the five pricing strategies chosen...
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  • Family Is Important
    Family Health Nursing: Family is Important Family Health Nursing is an important part of healthcare. Family support is key to the patient's healing. "The family influences the development of the [patient's] success or failure of that [patient's] life." (Friedman, Bowden, and Jones, 2003) T...
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  • Market Pricing
    Executive Summary Price is said to be the biggest factor in the marketing mix. If the price is not right, then the product will not sell. Consumers feel that they have to get something back, such as an intrinsic value from the products. Pricing is affixed with many different variables such as the...
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  • The Dynamics of Pricing
    Pricing is a major marketing tool and the only one that produces revenues. Today's fast pace environment plays an enormous role in pricing, however price is not the only factor in buyer choice behavior. Price is the amount of money charged for products and services or the sum of all the values that...
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  • The Vitally Important Method of Communications as a Means of Enhancing Staff Empowerment
    The Vitally Important Method of Communications As a Means of Enhancing Staff Empowerment Communication being one of the most vital and important methods of any relationship, let alone that within an organization has been observed to lead to a truly cohesive and effective means of accomplishing th...
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