Entry Strategies For Indian Market Ultra Doux Shampoos • Masstige product under the brand name Garnier • Combination of low cost and natural ingredients • Price at 15% premium of their nearest competitor • Positioned as a superior alternative to Conditioner Shampoo and provided excellent performance Ultra Doux • Contributed to 30% of sales value of entire Ultra Doux Range of products Conditioners Excellence Hair Colorants • Breakthrough product which was a result of strong gap analysis
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leader can be achieved. Sunsilk shampoo are targeting young adult between the age of 21 and 25 or above‚ where on that age‚ the girls need an actualization and acceptance of the society. They are the type of strivers people‚ who are trendy and fun loving‚ money defines success‚ concerned about the opinion of others type of people. On the Foot Cone and Belding Grid‚ determine self-satisfaction or reactor will be the target‚ they primarily focus on feeling. Shampoo is a low involvement product. On
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China; nevertheless we also have countries with struggling economies. As the Asia-Pacific region occupies such an enormous area it is obvious that it would contain a great variety of climates and landscapes which makes it physically diverse‚ the Himalayas differ greatly to the low lying islands in the Pacific Ocean like Tuvalu. In the region‚ it contains developing and non-developing countries which contribute to its diversity. It is evident that throughout the Asia-Pacific region‚ it is culturally
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“sex sells”‚ anyone will want about anything if it has enough sex appeal. A few years ago Herbal Essences Shampoo took some inspiration from a popular diner scene of a movie. The shampoo user is overcome by the sheer joy she feels from her shampoo; the softness it gives to her hair and the fragrances that fill the air‚ the rich later that builds up …she just explodes with a “hairgasm”. Shampoo used to be a very simple product‚
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CLEAR SHAMPOO ENDORSEMENTS‚ GENDER‚ AND DE LA SALLE UNIVERSITY-MANILA STUDENTS’ BUYING BEHAVIOR In partial fulfillment of the requirements for CBESTA2 K36 Submitted to: Mrs. Maria Angeli T. Reyes Submitted by: Chua‚ Bettina Dela Cruz‚ Felicia Enriques‚ Robee Eusebio‚ Patrick Garcia‚ Andrea Garcia‚ Patrick September 1‚ 2010 Table of Contents Tables and Figures 1 Abbreviations and Acronyms 7 Executive Summary 7 Main Report Introduction (1-2pages) 8
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create a formula for a shampoo that can get rid of dandruff (Headandshoulders 2011). Head & Shoulders differentiate from other brands because it does not only just help eliminate dandruff it also helps maintain the basic needs of people’s hair such as fighting of dryness‚ relieving of irritation‚ control of oil and maintenance of silky hair. Head & Shoulders was recommended by 82% of its members of the website after using it. Head & Shoulders is the no.1 selling anti-dandruff shampoo in the world.A survey
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concept of ’wash & go’ their (time-saving benefits) 28% consumers said that they would definalty buy the product that was only 1 percent less then already established bran there Vidal Sasson. Also because they are gradually accepting the idea of 2-in-1 shampoo more and thus it would be beneficial to launch in European market. P&G’s competitors there are Unilever‚ Colgate and Lo ’Oreal. P&Gs own competitor brands are heavily advertised there by European standards. Therefore launch of the product need
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Covarine for Hair & Cosmetic Applications : Covarine Black WS 9199 Sensient Cosmetic Technologies March 2011 Covarine Black WS 9199 Dispersion of carbon black (D&C Black No.2) in water/glycerin system for hair care and make-up applications. Patent pending technology. Composition CI 77266 (and) water (and) glycerin (and) PVP Preservation system Phenoxyethanol (and) dehydroacetic acid Main benefits Nanoparticle-free* Paraben-free PEG-free / PEO-free * No particle below 100 nm according to method
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codes‚ ABSTRACT: About 59% of India’s land area is under the threat of moderate to severe earthquake shaking intensity VII and higher. In the last 20 years‚ 8 major earthquakes have resulted in over 25‚000 deaths. The regions far away from the Himalaya and other inter-plate boundaries‚ which were once considered to be relatively safe from strong shaking‚ have also experienced several devastating earthquakes. The huge losses of life and property in the earthquake-prone areas of the country have
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part of life in India. There are more than 3000 officially documented plants in India that holds great medicinal potential. India comprises seven percent of world’s flora. India is divided into main eight floristic regions namely - Western Himalayas‚ Eastern Himalayas‚ Assam‚ Indus plain‚ Ganga plain‚ the Deccan‚ the Malabar and the Andamans CONSERTVATION OF FLORA IN INDIA India has an estimated 16‚000 vascular plants‚ 5‚000 endemic species and 140 endemic genera according to the latest estimates
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