Health Cruises‚ Inc. Health Cruises‚ Inc. packages cruises to Caribbean islands such as Martinique and the Bahamas. Like conventional cruises‚ the packages are designed to be fun. But the cruise is structured to help participants become healthier by breaking old habits‚ such as smoking and overeating. The Miami-based firm was conceived by Susan Isom‚ 30‚ a self-styled innovator and entrepreneur. Prior to this venture‚ she had spent several years in North Carolina promoting a behavior-modification
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Health Cruises Case Read the Health Cruises Case and submit answers to the following questions. 1. What is the minimum number of passengers Health Cruises must sign up by November 20th to break even? [show your calculations] Considering that an average ticket price is $1500 and the cost per passenger is $200‚ each sold ticket generates $1‚300 of the positive cash flow. Since $295‚000 of the initial capital had been spent by November 14th‚ the following minimum number of passengers must
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1. What is the minimum number of passengers Health Cruises must sign up by November 20th to break even? [show your calculations] Fixed Cost = 220000+10000+65000 = 295000 Variable cost per passenger = 200 Revenue = 1500 per passenger X # of passengers (# of passengers = x) Revenue – Cost = Profit 1500x – (200x+295000) = 0 x = 226.92 rounded up to 227 passengers to break even 2. Should Health Cruises go ahead with the cruise since 200 people have signed up by November 14th?
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Health Cruises Homework 1. What is the minimum number of passengers Health Cruises must sign up by November 20th to break even? *Fixed costs = $220‚000 (Ship rental and crew) + $65‚000(initial advertisement expense) +$10‚000(administrative expense) = $295000 *Contribution per unit = $1500 -$200 = $1300 *Breakeven point (in units)= 295000/1300 = 226.92 : At least 227 passengers should sign up for Health Cruises by November 20th.
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Carnival Corporation (2002) I. CASE ABSTRACT In 2002‚ the biding war between Carnival and Royal Caribbean Cruise Line for the Princess Cruise Line ended. Carnival’s bid of %5.67 billion was accepted by Princess’s management‚ the war had lasted for almost a year‚ Princess had 11.9% market share and Carnival had 31.9% - a potential market share of 53.8%. After the terrorist attack on New York City and Washington‚ D.C. on September 11‚ 2001‚ customers for cruises dropped out of the market. The
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Copa Cruises - Welcome Aboard! Copa Cruises is a 40-year old company that offers dining and sightseeing cruises. What started with only one ship at Maryland’s Eastern Shore‚ is now a big business operating at multiple locations with 40 vessels. Copa operates scheduled tours at least twice daily during the peak travel/tourism seasons at each of its locations. The total number of scheduled tours varies based on the number of vessels available at each location. Copa also offers its ships exclusively
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Case Study: Allure Cruise Line – Challenges of Strategic Growth and Organizational Effectiveness Who are the “major players” in the North American cruise industry? The “major players” in North America cruise industry are‚ Carnival‚ P&O Princess (P&OP)‚ RCC and Star Cruises Group accounted for 69% of capacity in 2002. In 2006‚ with P&O Princess now part of Carnival‚ the top three reached over than 79%. In progress the top three “major players” would increase to 81% by 2010. With the emergence of
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Administration North American Cruise Statistical Snapshot‚ 2011 Office of Policy and Plans For additional information about the Office of Policy and Plans and its products and services‚ contact: Information Service Phone: 202-366-2278 Fax: 202-366-7403 Email: data.marad@dot.gov Mail: Office of Policy and Plans Maritime Administration U.S. Department of Transportation 1200 New Jersey Ave. S.E. Washington‚ D.C. 20590 March 2012 eee North American Cruise Statistical Snapshot
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Case : Carnival Cruise Lines 1 )The cruise line industry has seriously developed through the last decades. Companies have adapted offers creating lower price cruises more adapted to the middle class. Moreover‚ Ted Arison has launched the concept of “Fun Ship” vacation creating a new type of cruise more oriented on leisure. He managed to create a synergy with group tours‚ theme parks and sojourns (to Las Vegas for example). It created curiosity to potential customers and has grown the number of
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INSTRUCTIONAL MODULE AND ITS COMPONENTS By Soledad Mina Roguel Overview This lesson discusses what an instructional module is all about‚ its parts‚ and the different formats used in writing it. Also included are pointers in writing instructional objectives and some tips for effective writing. Modules allow the learners to go through the material at their own pace. They may be used for self-instruction or to complement instruction. Knowing how to write learning material in module format
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