2012 MKTG 675 (Advanced Marketing) Dr. Callow Harrington Collection “Sizing Up the Active-Wear arket” Final case study OLUWASEYI OMOKANYE [Type the company name] 1. Apply Porter’s five forces model to determine the overall attractiveness of the women’s apparel industry. Within the context of Porter’s model‚ how would you categorize the growth potential for the industry as a whole? What is the average pricing trend in women’s apparel‚ and what are the main factors that are leading
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DRAFT MARKETING CASE INTERVIEWS 1. Frameworks 2. Market –sizing 3. New Product Launch 4. Competitive Defense 5. Key Measures 6. Advertising 7. Interview Questions CaseQuestions.com CQInteractive.com Frameworks Case questions have been popping up in marketing interviews for years. While there are many similarities between
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SUCCESS Issue: After three years of unimpressive sales and low margins‚ Harrington Collections must evaluate launching a new active-wear product line in order to increase profits and maintain industry leadership. Definition of Success: Break-even must be achieved within one year of new product line introduction and sales must bring net profit back to 2005 level of $154 million in the long-term. Positioning Statement: Harrington Collection provides high-quality professional and stylish attire for affluent
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HARRINGTON COLLECTION CASE Although Harrington Collection is one of the biggest retailers of high-end women’s apparel market‚ sales and margins were the lowest level that they have ever seen. Therefore‚ creating a new product line that is active wear is one of options and also this helps to raise margin and sales. On the other hand‚ if the case examines in detail‚ it is clear that there is a dilemma since the company services high-end segment. This means that it addresses limited segment.
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Bouie To: Prof. Michael T. Manion Course: Product Management MBA 759 Case: Harrington Collection Harrington Collection’s is considering broadening their product classification and selection offering by potentially introducing a new active line of clothing‚ as consumer demand for casual comfortable clothes has increased on an annual basis. Despite these increases in consumer demand and clothing preferences‚ Harrington still has many concerns to address in order to effectively develop and implement
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Harrington Collection: Sizing Up the active-wear Market Introduction Harrington Collection was established in 1960 by Ella and Steven Harrington as a manufacturer and marketer of designer women’s clothing. Today‚ it appears as a large manufacturer and retailer that specializes in woman clothing. Harrington collection is essentially focused on two core segments: The manufacturing Group‚ dedicated to designing‚ producing‚ and marketing upscale women’s apparel‚ accounted for 50.3% of company profits
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Harrington Corporation Professor Kevin Rock 1 Background • The Harrington Corporation is the leading producer of commercial desk calendars in the US at the time of the case – Founded by Joshua Harrington in 1920 – Headquartered in Boston – Currently owned by Thaddeus Baring‚ a descendant of the founder • Thaddeus Baring is contemplating retirement – The stress and strain of the calendar business is taking a toll on his health – “Every year another calendar: It’s relentless
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Market sizing - We estimated around 3‚850 potential home brewers in Mexico City. The calculations are based on benchmarks from the US market (AHA – American Home Brewers Association)‚ and information about Mexico’s demographics and its beer industry. Research: Superior Hops – Market analysis: http://www.nama.org/student/13UnivofMN.pdf American Home Brewers Association: http://www.homebrewersassociation.org/forum/index.php?topic=2717.0 Event to announce Partnership with Grupo Cinbersol
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Harrington Collection Sizing Up the Active-Wear Market Marketing Management 1. What is your evaluation of the women’s apparel industry and Harrington’s position? How has the average price of women’s apparel changed? What is your evaluation of their financial performance? The Women’s Apparel Industry The U.S. women’s apparel industry market is mature‚ given that the average growth rate from 2005 to 2007 was 4.66%. Within the industry‚ there are 6 categories of clothing in which
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Harrington Collection case analysis COURSE: BUMK758Y Innovation Analytics STUDENT: Jiechao Chen DATE: 3/30/15 PLEDGE: I pledge on my honor that I have not given or received any unauthorized assistance on this assignment. EXECUTIVE SUMMARY This case is intended to identify opportunity for Harrington Collection’s new product line extension. It is suggested that Harrington Collection expend the stylish‚ sporty‚ casual attire under the Vigor priced at $99 to target the “moving beauty” segment‚ which
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