Case Study: Harley-Davidson‚ Inc. Introduction History The Harley-Davidson case presents a unique example of a unique company that‚ due to their remarkable customer loyalty‚ was able to go from nearly bankrupt to successfully gaining a substantial portion of the market in a niche product. The company was able to gain market share and profit by substantially restructuring their business plan. Harley-Davidson changed from a traditional large batch manufacturing philosophy to just-in-time strategy
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EXECUTIVE SUMMARY Harley-Davidson is the largest market share holder of motorcycles over 750cc in the United States. After the expansion of our production and distribution capacity‚ we will be in the position to meet the increasing demand for our motorcycles and other products. Growth potential appears very good especially in the overseas market. Gaining a larger market share in these area may require a further increase in production and distribution capacities. We must plan for expansion
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1. As CEO of Harley-Davidson I would compare the advantages and disadvantages of using exporting for example giving the market access into a new marking‚ making us able to maximize revenue in a short amount of time. A disadvantage would be being viewed as an outsider making it harder for people to feel comfortable with the product. Joint ventures agree too much faster and less costly access to foreign markets. It also decreases the start up cost to the international partner. A disadvantage of a joint
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Revving up sales at Harley-Davidson There is a mystique associated with a Harley-Davidson motorcycle. No other motorcycle _ in the world has the look‚ feel and sound of a Harley-Davidson. Demand for Harley- Davidson motorcycles outweighs supply even though the company produces 300000 motorcycles a year‚ which generates over USS4 billion in revenue. Some models have a two-year waiting list. The company recently won a number of awards‚ including being rated: 2nd in ComputerW0rId’s Top 100 Best Places
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operations. (Murali and Punniyamoorthy‚ 2008). Many organisations have introduced a Balanced Scorecard to manage the implementation and measure their Strategies. What is Balanced Scorecard? The Balanced Scorecard (BSC) is a strategic performance management framework that allows organisations to manage and measure the delivery of their strategy. The concept was introduced by Robert Kaplan and David Norton from Harvard Business School in 1992(Kaplan and Norton‚ 1992) In this present day‚ a company financial
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THE BALANCED SCORECARD 1 Why businesses need a balanced scorecard The balanced scorecard was developed by US academics Robert Kaplan and David Norton in response to the shortcomings of traditional financial measures. Traditional financial measures are one-dimensional. By definition‚ they only look at the financial aspects of a business. Traditional financial measures are historical. They tell us nothing about what may happen to the business in the future. There are many examples of businesses
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I. What is Balanced Scorecard (BSC)? a. Its purpose is to implement balanced management system to strategically align business practice and goals to gain competitive advantage. II. Why is it important? b. It more effectively positions HR to assume a role at the executive table as a source of collected data and analytics‚ and manager of tangible and intangible assets—synergy of business outcomes that are difficult to imitate‚ (Fottler‚ 2006). c. It also supports talentship
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DISCUSS THE DIFFERENT PERSPECTIVES AND CONCERNS OF THE BALANCED SCORECARD The balance scorecard is used as a strategic planning and a management technique. It is widely used in many organizations‚ regardless of their scale‚ to align the organization’s performance to its vision and objectives. The scorecard is also used as a tool which improves the communication and feedback process between the employees and management‚ and to monitor performance of the organizational objectives. There are four
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Abstract This paper will try to analyze‚ if Harley Davidson has followed the traditional customer driven mar-keting way by following the path to create customer value and later getting the value back and the behavior of the customers can affect the demand for its bikes. The value streamis: • Understanding market place and customers need and wants • Designing a customer driven marketing strategy • Construct an integrated marketing strategy that deliver superior value • Build profitable customer
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the financial information necessary to do a complete ratio analysis and the BSC key metrics information. If you were going to create a BSC‚ what would be the key metrics you would measure in each of the four BSC areas: •Financial •Customer •Internal Business Process •Learning and Growth Perform a ratio analysis using H-D’s five-year financial performance. Interpret the meaning of the ratios and financial performance. Summarize and support your findings in a 2—3 page Word document entitled "The
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