MINOR PROJECT REPORT ON ‘BRANDING AND PROMOTION’ SUBMITTED BY: ROLL NO: BBA (GENERAL) 3 SEMESTER SUBMITTED TO: SUMITA KUKREJA ASSISTANT PROFESSOR DEPARTMENT OF BUSINESS ADMINISTRATION
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POSTGRADUATE SUBJECT GUIDE – SPRING SEMESTER 2013 UTS: BUSINESS SCHOOL Management Discipline Group SUBJECT: 21811 GLOBAL STRATEGIC MANAGMENT SUBJECT COORDINATOR: Dr Fawzy Soliman SUBJECT PRECISE This subject explores how managers influence strategy processes and can effect valuable changes in organizational activities in the globalisation context. On completion‚ students are able to demonstrate an ability to critically analyse strategy processes and understand how these processes
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www.hbr.org Even as companies are being told that the future lies in globalization‚ some are severely punished for their international moves. A simple test can help you decide what makes strategic sense for your organization. When You Shouldn’t Go Global by Marcus Alexander and Harry Korine Included with this full-text Harvard Business Review article: 1 Article Summary The Idea in Brief—the core idea The Idea in Practice—putting the idea to work 2 When You Shouldn’t Go Global 8 Further
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VOLUME No. 01 (2013)‚ ISSUE No. 01 (SEPTEMBER) A Monthly Double-Blind Peer Reviewed Refereed Open Access International e-Journal - Included in the International Serial Directories. Samia S. I JRBM‚ Vol. 1 (2013)‚ Issue 1 International Journal of Research in Business and Management Full Length Research Paper THE STRATEGIC TRENDS OF CHINESE COMPANIES GOING GLOBAL Samia S. 1 * National University of Modern Languages‚ Pakistan Received: August 03‚ 2013 / Accepted: August 13‚ 2013
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1943100-371475004572000-35115500-457200-45720000 UNIVERSITI UTARA MALAYSIA COLLEGE OF BUSINESS 11430037338000SESSION 2013/2014 BPMN 3023 STRATEGIC MANAGEMENT GROUP H 1143002095500 PENSONIC HOLDINGS BERHAD PREPARED FOR: DZULHILMI BIN AHMAD FAWZI PREPARED BY: TAN GING YU 212793 LINA TEH JUN YONG213219 TAN TING TING 213346 CHANG QI QI 213358 CH’NG YEE CHENG 213399 DUE DATE: 20 April 2014 Contents TOC \o "1-3" \h \z \u 1.0 Introduction PAGEREF _Toc385541118 \h 12.0 Background
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Abstract: Like most other industrial sectors‚ the electronic sector of Bangladesh also offers a highly skilled and cheap labor force. The electronics industry in Bangladesh mostly produces and assembles consumer items like televisions‚ radios‚ DVDs and CD players‚ refrigerators‚ air conditioners‚ ovens‚ electronic fans‚ blenders etc. To ensure the performance reliability‚ the key challenges in this sector are technical assistance and proper technology orientation of the industry. But‚ at present
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1 Managing Marketing Programs Pricing Strategies- Mobile Phone Industry By Parvez Rangwalla Email-ID:pryprv@gmail.com Welingkar Institute of Management Development & Research‚ Bangalore. 2 Topics Covered:Topic Page No 1. History and growth of mobile phone industry in India 3 2. Current scenario of Mobile phone industry 4 3. Marketing strategies of Major players- Nokia and Samsung 7 4. Pricing Strategies in Mobile Phone Industry 12 5. Current trend in mobile industry 17 6. Future of mobile industry
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An Examination of HR Strategic Recruitment and Selection Approaches in China by Guozhen Zhou 2006 A Dissertation presented in part consideration for the degree of MA Management. Abstract In the past two decades‚ the manner in which organisations in the People’s Republic of China (PRC) managed their human resources has changed dramatically (Braun and Warner‚ 2002). As the economy grows and moves into higher value-added work‚ strategic recruitment and selection are vital to an organisation’s
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approach Greenberg‚ L. S.‚ & Pascual-Leone‚ J. (2001). A dialectical constructivist view of the creation of personal meaning Greenberg‚ L. S.‚ Rice‚ L. N.‚ & Elliott‚ R. (1993). Facilitating emotional change: The moment-by-moment process Hamilton‚ J. A.‚ Haier‚ R.J.‚ & Buchsbaum‚ M.S. (1984). Intrinsic enjoyment and boredom coping scales: Validation with personality‚ evoked potential‚ and Harris‚ M. B. (2000). Correlates and characteristics of boredom proneness and boredom. Journal of Applied Social Psychology
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Brazilian multinational corporation‚ Metalfrio Solutions S.A.‚ is one of the world’s largest manufacturers of plug-in commercial refrigeration equipment. They seek differentiation through innovation and customer relationships‚ through their brands of Metalfrio‚ Derby‚ Caravell and Klimasan‚ to meet the different needs of their customers (“Metalfrio”). In addition‚ Metalfrio goes beyond just their point of sales‚ as they include services along with their products‚ adding value and uniqueness to the
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