Robert Polet‚ Gucci Group Wednesday 25th November 2009 CEO of Gucci Group has demonstrated a unique ability to bring out the best in his people and his brands Born: July 25‚ 1955 Kuala Lumpur‚ Malaysia Education: Nyenrode Business Universiteit‚ MBA 1976 University of Oregon Career: 1978-2004 Various positions at Unilever‚ became CEO and President 2004 CEO of Gucci Group Trivia: Guinness World Records cites the Gucci “Genius Jeans” as the most expensive jeans in the world‚ priced at $3‚134
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take Waterford Wedgwood forward.” The challenge facing its management was how best to reshape a loss-making group that owned a range of branded glassware and chinaware into a profitable concern. Other luxury goods conglomerates such as Richemont‚ PPR/Gucci and LVMH were doing well but could a quite different brand portfolio be made similarly profitable? The Company The company of Waterford was first established in 1783 in the Irish harbour town of Waterford. Its founders were two brothers‚ William
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Final Research Paper Michael Kors has been a leader in the fashion industry for over 30 years. He first entered the fashion scene as a teenager. Mr. Kors has not only managed to stay relevant in the industry‚ but he’s remained a major player for the past three decades. Kors was born Karl Anderson Jr. He legally changed his first and last name at the age of five when his mother remarried. Upon completion of High School‚ Kors attended The Fashion Institute Of Technology in New York City. However
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BURBERRY COMPANY BACKGROUND 1856‚ Burberry was founded‚ when 21-years old Thomas Burberry opened a draper’s shop in Basingstoke‚ England. Shortly thereafter he invented gabardine‚ a waterproof and breathable fabric that quickly become the fabric of choice for anyone venturing out into extreme conditions. Burberry’s trench coat was chosen to be the official coat of the British army in World War I. 1920‚ The Burberry check pattern-a camel‚ black‚ red‚ and white plaid design-was introduced
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LUXURY BRANDS AND STANDARD POPULATION Introduction. First Part: The industry of the luxury. 1 - History of the luxury 2 - General characteristics of the luxury. 3 - Principal actors of the luxury. Second Part : luxury brands and general public. 1 - Identity of brand 2 - Communication of the luxury brands. Targets Positioning Strategy of the means 3 - Luxury and general public Conclusion Bibliography Webography Appendices Introduction One can describe as luxury all that
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differentiated (Kering Group Annual Report‚ 2012). Strength Support from Kering Group BV belongs to Kering Group‚ which is quite professional in running luxury brands. It has successfully been running some famous luxury brands in Britain‚ including Gucci‚ Alexander McQueen‚ Saint Laurent and so on (Kering Group Annual Report‚ 2012). With the sophisticated direction and sufficient financial support provided by Kering Group‚ BV has performed quite well in British market. Consistence of extremely high
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References: 3. Baird‚ R. (2013). The Four Components of a Fast-Paced Organization: Going Beyond Lean Sigma Tools. CRC Press. 4. Burberry-SWOT Analysis (2012)‚ Retrieved November 25‚ 2013‚ from http://www.mbaskool.com/lifestyle-and-retail/2058-burberry.html 5. Burberry Is A Luxury Fashion House From Britain Marketing Essay‚ Retrieved November 25‚ 2013‚ from 9. Jacobson‚ M. Lauren (2013)‚ Burberry
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objective of the study is to come up with a strategy that will enable the company to sustain both high quality products and continued growth‚ specifically doubling the sales over the next five years. III. AREAS FOR CONSIDERATION Industry Level Analysis The luxury goods industry flourished during the booming world economy of the late 1980’s reaching $52 billion by 1990; a rapidly growing class of newly rich consumers seemed willing to pay higher prices for prestigious labels. Well-known purveyors
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Luxury stores audit Gucci and Celine stores‚ Russian experience Monaco 2012 INTRODUCTION Monaco is a small country‚ but well known all over the world. All over the world it is known as a place of luxury. Every year a lot of tourists visit Monaco to have a good vacation visiting casinos‚ luxury restaurants and off course to do a shopping in a most known‚ luxury brands. In Monaco you can find a lot of different luxury boutiques for every taste; you can find everything from luxury cars to a
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Abstract Purpose – This study aims to investigate the effect of perceived values & quality‚ status seeking‚ emotional attachment and visual merchandising on young affluent towards the purchase intention of luxury bags Design/methodology/approach – Hypotheses were tested with a random sampling (students who use luxury bags) of 297 university students using distribution of survey forms. Structural equation modeling was used to test the hypotheses. Findings – The results revealed that young affluent
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