Chapter 10 Groupon: Decisions! Decisions! Decisions! – Discussion Questions 1. What are the key decisions that Andrew Mason has made during Groupon’s brief history? How have these decisions influenced Groupon’s evolution as an Internet-based business? Andrew Mason’s key decisions during Groupon’s brief history have been the following. 1) The decision to form an internet based company. 2) The decision to offer coupons in the unique way at a group rate. 3) The first major key decision that Mason made
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Sauber Groupon 1. An understanding of consumer behavior helped Groupon grow from 400 subscribers in Chicago in 2008 to 60 million subscribers in 40 countries today by developing the concept of making offers that are only carried out if enough people commit to participate in them. Groupon’s simple business model offers subscribers at least one deal in their city each day‚ but the coupon is only valid if a certain number of subscribers sign up for this deal. 2. The Groupon Promise is
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Question # 1 How has an understanding of consumer behavior helped Groupon grow from 400 subscribers in Chicago in 2008 to 60 Million subscribers in 40 Countries today? Goupon figured out that people were looking for simplicity in purchasing deals. They determined what people wanted and that they would purchase these items at a discounted price. They brought these deals to peoples hometowns and made it easy to try new things at a discounted price. Their concept was genious the model
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Groupon is a deal-of-the-day recommendation service for consumers. Every 24 hours‚ Groupon broadcasts an electronic coupon for a restaurant or store in our city‚ recommending that local service while also offering a 40% to 60% discount if purchase that service. Groupon is a middleman service that promotes our city’s restaurants and stores. Groupon encourages people to try a different restaurant or store each day‚ and earns a commission whenever they successfully refer a customer. Groupon itself
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Date: 4/13/2015 Group 2 GROUPON Group Members Elna Rony Evangeline Hombal Jessica Rae Velasquez Shilpa Karanam Sumadhuri Kasapuram Groupon made huge waves in the business world when they first started with their concept. Groupon launched in 2008 with just a few dozen employees to over 350 employees with in a year and a half. Groupon was reported to be worth $1 billion dollars in just 16 months in to the business. When they were just two years old‚ Groupon surprised the business world by turning
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Introduction Groupon is a company that mainly conducts business operations online on a website. The company features discounted vouchers on its website that subscribers can purchase and use at local and international companies. The company started operating in 2008 in Chicago and gradually expanded its services to other parts of the world. This paper explores various issues presented in a case study about Groupon to determine whether its business model is sustainable or not Analysis Based on the
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the Case of Groupon Maastricht University School of Business and Economics Maastricht‚ Dec. 4th‚ 2012 Course: Global Business Table of contents Page 1. Introduction 2 2. Business model 3 3. Organizational Structure 4 4. Groupon’s corporate strategy 5 5. Groupons global strategy 6 6. Groupon’s entry to China 7 7. An Evolving Role 10 8. Conclusion 11 9. References 12 10. Appendix 13 1. Introduction Groupon is a deal-of-the
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Groupon is a deal-of-day website that features discounted gift certificates to its customers redeemable at local or national retailers. For retailers who are associated with Groupon‚ It offers several advantages through free advertising and marketing. For one thing‚ it’s always beneficial for companies to feature their business free on the Groupon web site. With traditional advertising and e-mail marketing‚ retailers pay lots of money up front with no guarantee that the message will reach the consumers
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Yolanda Y. Reviere Case 9 Decisions Decisions In the business world and in everyday life people and companies must make decisions. Not all decisions made in the business world are simple as those make in everyday life. Decision making is an important skill for business and life. There are various steps involved that help people make decision and improve the quality of the decisions made. Decision making is the process of choosing a course of action to deal with a problem or opportunity.
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Groupon Inc. History Groupon is a word combination between “group” and “coupon.” Groupon is a website that offers the best daily deals on restaurants and bars around your area‚ getaways‚ spas‚ goods‚ and things to do. Groupon was launched in November 2008. Groupon is an outgrowth of ThePoint.com‚ an online community launched in 2007 for organizing all forms of group action and fund-raising around a “tipping point” of required participants. Its headquarters and first market was Chicago‚ then
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