• Relationship Marketing
    Perspectives and Dimensions of Relationship Marketing 1 CHAPTER 01 Introduction to Relationship Marketing Chapter 1 Introduction to Relationship Marketing Chapter 2 Defining Relationship Marketing Chapter 3 An Overview of Industrial Marketing and Supply Relationships Chapter...
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  • Sales
    Industrial Marketing Management 41 (2012) 15–26 Contents lists available at SciVerse ScienceDirect Industrial Marketing Management Value co-creation in knowledge intensive business services: A dyadic perspective on the joint problem solving process Leena Aarikka-Stenroos 1, Elina Jaakkola...
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  • Marketing Strategies in Fmcg Industry
    Marketing Strategies in FMCG Industry [Author’s Name] [Institution’s Name] Marketing Strategies in FMCG Industry Chapter Two: Literature Review Over the years, distinct analytical methods have been evolved to optimize effectiveness in marketing consumer goods; although these methods have resided...
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  • Relationship Marketing
    ‘Relationship Marketing' and ‘Quality of Service' delivered to the customers in a hotel business. The New Year's Event was organized by the Pavithra Hotel to attract new customers and retain them by providing them with the best quality service. The theory relationship marketing and quality of service are analyzed...
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  • Services Marketing
    satisfaction with services, it seems that the potential and opportunities for companies who can excel in services marketing, management, and delivery have never been greater, or more important (Zeithaml & Bitner, 2003). However now, some companies are creating and adding value to services through focusing...
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  • Importance of the Marketing Mix
    Introduction The term “marketing mix” was introduced by Neil Borden in his 1964 article “The Concept of the Marketing Mix”. Borden’s (1964) original marketing mix was a list of 12 elements that make up a marketing programme. McCarthy (1964) refined Borden’s list and reduced Borden’s 12 elements to...
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  • Environmental Analysis- Marketing Strategy
    South Africa | 18 | 6 | 2 | Slow service delivery | 32 | 8 | 4 | The cost of raw material has increased | 28 | 7 | 4 | The economy segment declined | 24 | 8 | 3 | Customer Relationship Management | 28 | 7 | 4 | The large middle section segment exposure to marketing campaigns | 18 | 6 | 3 | Emerging...
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  • Fly0808
    1988; Gronroos. 2000), | 1.The most popular view of customer value in service marketing and management is the cognitivistic view on customer value as a form of assessment which presents value creation as a form of internal negotiation between sacrifices and benefits involved in a product, service or relationship(Zeithaml...
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  • Role of Market
    role of marketing in supply chain management Department of Marketing, Logistics and Transportation, The University of Tennessee, Knoxville, Tennessee, USA Keywords Marketing concept, Market orientation, Relationship marketing, Supply chain management Abstract The concept of supply chain management (SCM)...
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  • Customer Loyalty
    formation of loyalty and the linkage to its antecedents is critical in improving customer relationships (Benett, Kennedy, and Coote, 2000). Consequently, service quality, satisfaction, trust and commitment will be highlighted as constituents. Furthermore, in the age of intense competition and increased customer...
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  • Corporate Culture in Relationship Marketing
    Abstract Objective : To study and review an article that focuses on the corporate culture in relationship marketing. (The role of corporate culture in relationship marketing – Ilesias.O et.al, 2009) Methodology : The paper used a qualitative methodology involving interviews of related personnel. The...
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  • Smart Phone
    relationship marketing and truth of the 4Ps Mosad Zineldin and Sarah Philipson School of Management and Economics, Vaxjo University, Vaxjo, Sweden ¨ ¨ ¨ ¨ Abstract Purpose – The purpose of this paper is to verify whether relationship marketing is a new paradigm that has replaced transactional marketing. Design/methodology/approach...
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  • Role of Marketing
    Physical Distribution & Logistics Management Emerald Article: The role of marketing in supply chain management Soonhong Min, John T. Mentzer Article information: To cite this document: Soonhong Min, John T. Mentzer, (2000),"The role of marketing in supply chain management", International Journal of Physical...
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  • Realtionship Between Internal Marketing, Employee Job Satisfaction
    International Journal of Management Vol. 22 No. 2 June 2005 285 Relationships among Internal Marketing, Employee Job Satisfaction and International Hotel Performance: An Empirical Study Ing-San Hwang National Taipei University, Taiwan Der-Jang Chi National Taipei University, Taiwan The concept...
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  • A Conceptual Study on the Relationship Between Service Quality Towards Customer Satisfaction: Servqual and Gronroos’s Service Quality Model Perspective
    between Service Quality towards Customer Satisfaction: Servqual and Gronroos’s Service Quality Model Perspective Muhammad Sabbir Rahman1, Abdul Highe Khan2 & Md. Mahmudul Haque2 1 2 Graduate School of Management, Multimedia University, Cyberjaya, Malaysia Faculty of Economics and Management Sciences...
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  • Internal Marketing in Services Marketing
    following essay is to present the importance of internal marketing in service product development. The first part of this essay will discuss the origin and growth of the concept of internal marketing. Then it will focus on the benefits of internal marketing. In the later part, it will demonstrate a specific...
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  • Marketing
    Marketing Mix “The four P approach has led to a manipulative attitude to people” (Gummesson, 2002:285). “What marketing deserves is new approaches, new paradigms, which are more market oriented” (Gronroos, 2002:140). “We propose that the mix has now reached its vanishing point, and we argue that marketing...
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  • Review of Grönroos 2007 Ch 4-6
    Quality issues in service business were discussed throughout this part of Grönroos’ (2007, pp. 71-182) book. Focusing on customers’ quality perception, the perceived service quality model gives explanation for different quality dimensions. Service quality perception is more relying on functional quality...
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  • Stakeholders
    Table of contents: Abstract 1. Introduction…………………………………………………………………………3 2. Literature review…………………………………………………………………...3 3. Marketing Support and the specific features of the pharmaceutical market…..6 4. The Strategy and Tactics…………………………………………………………..7 4.1. Internal Markets...
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  • Write Up on Quo Vadis
    Review of QUO VADIS, MARKETING? TOWARDS A RELATIONSHIP MARKETIN PARADIGM (JOM 10,1994) By CHRICTIAN GRONROOS The article explores where marketing is heading to and how effective is the foundation of the paradigm like the marketing mix (4 Ps by McCarthy, 1960) is? Not only there 4 Ps (Product...
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