Assignment #2 - Field Trip / Marketing Positioning & Differentiation Lynn Xia January 21‚ 2014 ! ! Analysis on Trader Joe’s Trader Joe’s is a privately held chain of specialty grocery stores headquartered in Monrovia‚ California in Greater Los Angeles. When asked about the target market‚ the founder Joe Coulombe said at the time‚ and again in 1988 when he sold the chain to the Albrecht family‚ that Trader Joe’s aimed for "the educated customer.”1 The person who dips into the health
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Mintel (2009)‚ the UK online grocery market has more than doubled in value during the years 2005-09‚ influenced by factors such as increased broadband penetration‚ faster connection speeds‚ increases in web fluency and the steady increase in online grocers’ geographical coverage and service levels. Nevertheless‚ online food retailing accounts for only 3% of total UK grocery sales and in general‚ online shopping for food trails behind that of clothing‚ footwear and books. Geuens et al (2003) in their
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A Critical Analysis of Company Q’s Social Responsibility Xavier Smith Western Governors University Abstract This essay is a critical analysis of the behaviors that Company Q has demonstrated with regard to social responsibility. In essence‚ Company Q’s behaviors‚ while reasonable reactions to maintain financial viability and avoid contribution to employee malfeasance‚ actually demonstrate a profound solicitude that results in a negative public image that will end up costing it more in
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Week 3 Case Study Report Background/History Fresh Direct is an online grocery launched in 2001 that offers shopping and delivery services to around 300 zip codes in the tri state area of New York (www.freshdirect.com). The current CEO of Fresh Direct is Mr. Jason Ackerman‚ who is also a cofounder of the firm‚ whilst the chairman is Jim Manzi. Fresh Direct serves over 600‚000 customers‚ and in 2010 it claimed revenues of more than $250 million‚ representing an increase of $20 million from the
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technology and had a competitive advantage over its competitors. New technologies being pioneered now include self-serve checkouts‚ RFID’s‚ and kiosks‚ they will all eventually change how we shop at grocery stores today. Walmart’s arrival as the largest grocer in North America has caused quite a stir in
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Global Journal of Management and Business Research Volume 11 Issue 7 Version 1.0 July 2011 Type: Double Blind Peer Reviewed International Research Journal Publisher: Global Journals Inc. (USA) Print ISSN: 0975-5853 Marketing Strategies of Retail Stores: An Evaluation of Grocery Shops of Dhaka City By S. S. M Sadrul Huda‚ Mahmud Zubayer‚ Omar Faruq East West University Abstracts - The marketing strategy and behaviors of the retailers vary due to the differences in locations. There is a
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Fresh Direct Case Study FreshDirect 23–30 Borden Avenue Long Island City‚ New York 11101 U.S.A. Telephone: (718) 928-1000 Fax: (718) 433-0648 Web Address: https://www.freshdirect.com/ Business Type: Online Grocery Private Owned Company Background – History FreshDirect on-line grocery was founded in 1999‚ by Joe Fedele‚ and Jason Ackerman. Started as an on-line option to traditional grocery stores‚ the company specializes in delivering a wide variety of about 5‚000 items. Sales of such
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We often hear in the news today stories of food deserts across our nation where healthy affordable food is difficult to obtain. The First Lady even started a program to try and help bring grocers back into urban low income areas. If the Grocer in question would have acted as good corporate citizens they may have been able to address the following issues and possibly prevented the closing of their stores. Company Q could have contributed to the disadvantaged hungry people of their community through
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CURRENT MISSION The company’s current mission is to be the world ’s leading and preferred provider of interactive grocery shopping services. Peapod Inc. is committed to providing genuine value to its customers by providing: • On line shopping services where customers can shop 24 hours a day 7 days a week. • Top quality products : fresh meat ‚ deli ‚ produce ‚ bakery goods ‚ name brand packaged foods ‚ households items and health and
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customers. The video describes how the database system enables managers to control FreshDirect’s daily operations and plan longer-term enhancements. L=4:30. URL http://www.youtube.com/watch?v=y0ZxTFZPUSg CASE FreshDirect is an online grocer making more than 45‚000 deliveries a week to customers throughout most of New York City and parts of Long Island‚ Westchester County‚ New Jersey and Connecticut. With revenues approaching $300 million a year‚ the company seems to be one of the
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