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    Auteur Theory

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    Translated from the French word author‚ auteur theory was first introduced in the French film journal Cahiers du Cinema. The theory holds that a director is the primary person responsible for the creation of a motion picture and instills it with his or her distinctive style. It is a medium for the personal artistic expression of the director. In order for a director to be considered an auteur‚ there must be a consistency of style and theme across a number of films. The film theoretician and founder

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    Collision Theory

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    Collision Theory The theory proposes that molecules must collide in a particular way with a certain amount of energy to ultimately form a new product. This is because only a select portion of molecules during a reaction have enough energy and the correct orientation to break any existing bonds to form new ones at the moment of impact with other reactants. The very minimum amount of energy needed for this process to occur is referred to as activation energy. Collision theory explains why reaction

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    Consumer Theory

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    Required: Show that the equilibrium condition and consumer equilibrium under both cardinal and ordinal utility theory are identical. They both assume that the consumer is rational. Consumer equilibrium‚ under cardinal utility theory‚ is achieved when the sufficient condition is met. That is‚ the total expenditure is equal to the consumer’s income. If a consumer is assumed to consumes two commodities only X and Y‚ then: Utility is a function of Y and X; U = f(X‚Y)…………………………..i Let the price

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    Discuss how a) expectancy theory and b) equity theory can explain motivation at work. Motivation is the cognitive decision-making process through which goal-directed behavior is initiated‚ energized‚ directed‚ and maintained (Buchanan & Huczynski‚ 2010‚ p. 267) There are two types of theories that attempt to explain motivation at work – process theories and content theories. Content theories of motivation focus on goals that motivate employees while process theories focus on how employees make

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    Attachment Theory

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    Can early insecure attachment doom the child to psychopathology in later life? Shaffer‚ (1993) defines attachment as a “close emotional relationship between two people two persons‚ characterised by mutual affection and desire to maintain proximity”. According to Browby‚ (1969) attachment behaviours are formed in infancy and help shape the attachment relationships people have as adults. Psychopathology’ refers to study of mental illness or mental health distress or the manifestation of behaviours

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    Utility Theory

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    of view of Utility Theory. As consumers‚ we are constantly forced into making choices. They face a variety of goods and services which can be purchased‚ but often are limited by the amount of money with which those purchases can be made. The utility theory‚ also sometimes referred to as the consumer behavior theory‚ is often used to explain the behavior of individual consumers and the amount of satisfaction a consumer derives from the consumption of goods and services. The theory of consumer behavior

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    Hall's Theory

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    Hall‚ Theory Hall has become one of the main proponents of reception theory‚ and developed Hall’s Theory of encoding and decoding. This approach to textual analysis focuses on the scope for negotiation and opposition on part of the audience. This means that the audience does not simply passively accept a text — whether a book or a film — and that an element of activity becomes involved. The person negotiates the meaning of the text. The meaning depends on the cultural background of the person

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    Attachment Theory

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    Attachment Theory The Attachment theory is focused on the relationships and bonds between people‚ particularly long-term relationships including those between a parent and child and between romantic partners. Attachment is an emotional bond to another person. Psychologist John Bowlby (1969‚ 1988) was the first attachment theorist‚ describing attachment as a "lasting psychological connectedness between human beings." Bowlby believed that the earliest bonds formed by children with their caregivers

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    Theory of Constraints

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    THEORY OF CONSTRAINTS The Theory of Constraints (TOC) is a management philosophy where three financial measures of profit‚ return on investment (ROI) and cash flow are presented. All three of these measurements are necessary. First‚ we need an absolute measurement of profit‚ the amount by which revenues exceed expenses. Second‚ we need the relative measurement of ROI that compares the amount of money made relative to the amount invested. Finally‚ we must have enough cash coming in to meet expenses

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    Trait Theory

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    Trait theory - Wikipedia‚ the free encyclopedia Page 1 of 8 Trait theory From Wikipedia‚ the free encyclopedia Trait theory in psychology‚ is an approach to the study of human personality. Trait theorists are primarily interested in the measurement of traits‚ which can be defined as habitual patterns of behavior‚ thought‚ and emotion.[1] According to this perspective‚ traits are relatively stable over time‚ differ across individuals (e.g. some people are outgoing whereas others are shy)

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