"Google's resources and capabilities" Essays and Research Papers

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    What Are Capabilities?

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    What are capabilities? What must firms do to create capabilities? Capability is a capacity for a set of resources to integratively perform a stretch task. It represents the identity of the firm as perceived by both its employees and customers. It is the firm’s ability to perform better than competitors using a distinctive and difficult to replicate set of business attributes. The organization’s capability is comprised of three core assets – physical capital‚ including all tangible assets; technology

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    Google's Bcg Matrix

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    This article is divided as two parts---first part is to analyze Google’s businesses by using BCG matrix. [1] Then‚ another part is useful recommendations on how Google can formulate corresponding strategies to capture and sustain competitive advantage in each business. BCG matrix is commonly used to analyze business portfolio by comparing relative ratio of one’s market share to the largest competitor’s in the industry. Google’s search industry is cash cow which has high relative market share and

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    Capability Audit

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    Introduction A company’s capability means the ability to innovate‚ or to respond to changing customer needs. Organizational capabilities are key intangible assets that make a significant difference when it comes to market value. Organizational capabilities are stable over time and more difficult to copy than other competitive advantages like product strategy or technology. A capabilities audit can show a company how measure up and how to build on intangible strengths to implement cultural interchange

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    Google's Values Conflict

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    Assignment 3 Google’s Values Conflict Overview The Chinese government is practicing a strict confining control of media. The constitution of China is granting its citizens a freedom of press‚ but this freedom is quite constricted. The Chinese law is holding many regulations which allow the Chinese Government to censor media releases and Internet traffic (Bennett‚ 2013). When Google started its business in China in 2006 it first adhered to the censorship regulations which were set by the Chinese

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    Process Capability

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    Process capability studies determine whether a process is unstable‚ investigate any sources of instability‚ determine their causes‚ and take action to resolve such sources of instability. After all sources of instability have been resolved in a process‚ the natural behavior of the process is called its process capability. Process capability compares the output of a process (called “Voice of the Process”) with the customer’s specification limits for the outputs (called “Voice of the Customer”). A

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    Google's Driveless Car

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    Google’s driverless car 1. What is it? The Google Driverless Car is a project by Google that involves developing technology for driverless cars. The innovative technology latest product is a fully automated car that does not require a human driver. The modified cars ’ most noticeable feature is a rotating sensor on the roof that scans 360 degrees for more than 200 feet in diameter‚ creating a 3D map of the car ’s location. A sensor on the left rear wheel measures the car ’s movements

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    Google's Strategy in 2010

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    Case 12: Google’s Strategy in 2010 What is Google’s business model? The answer is complex because it makes up of lots of different factors. The top 10 principles of Google’s corporate philosophy is what keeps them doing what they do best. (Gamble‚ 2010‚ pg. C-175). 1. Focus on the user and all else will follow. 2. It’s best to do one thing really‚ really well. 3. Fast is better than slow. 4. Democracy on the web works. 5. You don’t need to be at your desk to need an answer. 6. You can

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    Google's Failure in China

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    Global Marketing Google’s failure in China TABLE OF CONTENT Table of content 2 Abstract 3 Critical Analysis 3 The key issues and the lessons 5 Conclusion 6 References 7 Abstract It has been 9 years since Google entered China Market officially‚ and 5 years since Google established Google China. Despite having a brand value of an amazing $66.4 billion‚ Google.cn still fails to dominate the search engine market in mainland China and faces stiff

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    Process Capability

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    Process Capability A process is the value-added transformation of inputs to outputs. The inputs and outputs of a process can involve machines‚ materials‚ methods‚ measurement‚ people‚ and the environment. Each of the inputs is a source of variability. Variability in the output can result in poor service and poor product quality‚ both of which often decrease customer satisfaction. It is necessary to analyze the amount of common cause variation present in an in control process. Process capability is the

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    Negative Capability

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    Negative Capability ’The concept of Negative Capability is the ability to contemplate the world without the desire to try and reconcile contradictory aspects or fit it into closed and rational systems.’ Keats was a romantic poet‚ full of intense passion and desire‚ yet shy and reserved. He was a young man with all the determination and melancholy of a teenager on a romantic quest to be among the English poets when he died. He is an inspiration to all of us‚ full of colourful language and imagination

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