"Globalizing volkswagen" Essays and Research Papers

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    A DETAILED ANALYSIS OF THE FAILURE OF VIETNAM’S AUTOMOBILE INDUSTRY (Draft version) Dam Quang Huynh National Economics University 1. Introduction The Vietnamese government considered the auto industry an important factor in economy and has announced many incentive policies in order to develop this industry such as taxation and trade policies in many years. Developing auto industry promotes the development of many other supporting industry. Indeed‚ manufacturing a car requires 2000 to 3000

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    The Auto Industry and the Environment The industry is committed to contributing to an integrated approach‚ with other stakeholders‚ to a cleaner environment and reduced carbon emissions. Automakers are constantly developing more efficient engines and drive-trains to reduce fuel consumption‚ and a wide range of sophisticated emissions-control technology is putting cleaner automobiles on the road everywhere. With more and more new vehicles with modern exhaust emissions performance on the road‚ clear

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    Toyota cuts working hours and pay SUMMARY Carmaker Toyota says that staff at its UK factories will have their pay and working hours cut by 10%. The cuts will take effect on 1 April and will last for one year. They affect 4‚500 staff at plants in Burnaston‚ Derby‚ and Deeside‚ Flintshire. Toyota said the measures would allow the company to "maintain employment in this difficult period". The cuts come as motor industry representatives meet in London to discuss a £2.3bn support package Carmakers

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    IMPACT OF CLIMATE CHANGE ON AUTOMOTIVE BUSINESS Climate change has been one of the most discussed issues in these modern days. It is prove on many researches that the increase in man-made green house gas emission can significantly affect the climate in the world‚ on every part of the globe. In the last few years‚ climate change has become the most researched subject in science. The reason is that because climate change can affect significantly to the earth and it has to be taken care of. In a

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    The offline retail environment of the automobile industry is that of manufacture to intermediary to consumer. The process from which the product (car) proceeds from manufacturer to consumer is that of through the automobile dealer. This intermediary batch purchases a number of models from the manufacturer and sells them from the ‘lot’ or storefront. This placement and presentation of the product has proved largely successful. The tangible product is viewed‚ test driven and purchased from the

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    The Economic Impact of Rising Oil Prices in Automotive Industry The rise in the oil prices plays a major role in the automotive industry. “The world consumes over 82 million barrels of oil per day (BPD)‚ with the united states taking roughly 20 million BPD” (McFarlane). Oil provides 97 percent of the transportation fuels that helps to run the cars‚ trucks and other vehicles in the nation’s highway (Heinberg). Thus‚ when the price of the oil rises‚ it clearly concerns the auto industry because the

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    An Example of the Original Fishbein Attitude Model (based on lecture material) Ao = biei where‚ Ao = Attitude toward the object (brand) bi = belief about the brand’s possession of the attribute ei = evaluation of the attribute as being good or bad n = there are a limited number (n) of attributes which the person will consider The following asks a consumer to evaluate these attributes for luxury cars: Attribute: Sporty Styling Good Handling/Ride High

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    Casestudy on Proton

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    Malaysian Proton and AFTA: threat or advantage? At the October 2000 Association of Southeast Asian Nations (ASEAN) Economic Ministers meeting in Chiang Mai‚ Thailand‚ the Malaysian delegation proposed an extension to the ASEAN Free Trade Area (AFTA) tariff reduction scheme in an effort to protect Malaysia’s auto industry. Given that the development of Proton and Perodua‚ the country’s national cars‚ has received extensive government support‚ protection‚ and preferential treatment‚ there was concern

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    Positioning of Audi

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    Audi for more than eighty years now is trying to achieve to construct the perfect automobile for ultimate driving pleasure. In order to achieving this‚ the German automaker choose the way of trying to combine all possible competitive features of its competitors in to one car. This becomes visual by having a closer look at the advertisements and the positioning strategies that the four-ringed manufacturer is using. According to a commercial which has been added on You Tube August 2006 Audi combines

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    Universal Motors Aquires

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    SCMA 311 SPECIAL TOPICS IN SUPPLY CHAIN MANAGEMENT SYNDICATE ASSIGNMENT DUE DATE: 14th SEPTEMBER 2012 Assignment Brief In your study syndicates‚ you are expected to read‚ analyse and interpret the key underlying issues of the following case-study titled "The Universal Motor Company Acquires Semiconductors". Six (6) questions have to be answered and these questions can be found at the end of the case study.

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