compared to 4 kg in South East Asian countries‚ 22 kg in developed countries and a global average of 15 kg)‚ the domestic paints industry has tremendous potential. The paints industry is working-capital intensive‚ rather than fixed-asset intensive. As in consumer non-durables‚ distribution strengths and brand building are of paramount importance. The Indian paint industry witnessed robust growth in turnover on the back of increased volumes during the festival season. Both decorative and industrial
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The Indian Car Industry By Shyamala Mathan Sankar 2006 A Dissertation presented in part consideration for the degree of MA Marketing. 1 Consumer Perception of Global vs. Local Brands: The Indian Car Industry Abstract Key words: Consumer Perception‚ Global brands‚ Local brands‚ consumer preference‚ Country-of-origin‚ foreign brand‚ globalness‚ Consumer ethnocentrism. This study examines consumer perception of global brands vs. local brands in the Indian car industry. Consumer
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FORCES OF GLOBALIZATION AND IMPACT TO STAKEHOLDERS INTRODUCTION Globalization can be defined as the process of social‚ political‚ economic‚ cultural and technological integration among countries around the world. However‚ globalization is frequently confused with internationalization. Internationalization increases the importance of international trade‚ international relations‚ treaties and alliance between nations (Herman E Daly‚ 1999). Internationalization works by penetrating another country
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The Indian Automotive Industry Evolving Dynamics KPMG IN INDIA Foreword The automotive industry is one of the focus industries for KPMG globally‚ given its importance both in the mature economies of countries such as the US and Germany‚ and in the emerging economies of China and India. The Indian automobile industry has emerged stronger from the recent global downturn‚ and sales across all segments have seen record breaking numbers in the recent past. While the Indian industry has much
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process of globalisation has invariably had a great impact upon individuals and communities around the world. While there are many things individuals and communities can gain from the influence of globalisation‚ an intrusion of global values upon small local communities can result in confusion and loss of sense of identity amongst individuals. Sophia Coppola’s film ‘lost in translation’‚ Annie Proulx novel ‘The Shipping News’ and novel ‘the God of Small Things’ by Arandhati Roy all explore the challenges
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Identification of critical success factors in the Indian film industry and studying their interrelationship [pic] MARKETING RESEARCH PROJECT REPORT UNDER THE GUIDANCE OF Contents 1. Introduction to the Problem 2. Research Objectives 3. Methodology a) What we did for the primary data b) Questionnaire in the Project Proposal c) Questionnaire we actually
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28 8 ANNEXURE 29 9 BIBLIOGRAPHY 39 INTRODUCTION Structure The gems and jewellery industry occupies an important position in the Indian economy. It is a leading foreign exchange earner‚ as well as one of the fastest growing industries in the country. The two major segments of the sector in India are gold jewellery and diamonds. The
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Industrial Analysis on Footwear Industry 2010 9/15/2010 1. Indian Footwear Industry 1.1 Overview The Indian market for footwear includes all producers of non-cleated‚ rubber and plastic footwear designed in style or for use. The industry is a collection of smaller‚ segmented‚ yet often overlapping markets‚ defined by both the price and the purpose of the shoes. For instance‚ there are mini-markets for shoes designed for each of many sports and other purposes: basketball‚ running‚ walking
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India’s defense industry? The stars might be aligning for India’s defense sector. Here’s what the government and industry can do to seize the moment. Brajesh Chhibber and Rajat Dhawan India’s defense industry‚ which has grown will have to learn to manage some uniquely substantially in recent years‚ seems headed for Indian requirements. even better days. Growth in domestic demand should continue to be robust‚ the government has To build tomorrow’s industry‚ India’s Ministry
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Bob Palmiere Globalization Impact Analysis - China 8-03-13 BU 526 – Global Management I. Executive Summary Since 1978 when China moved from a closed economy based entirely around the state to a more open‚ market-based economy‚ their growth rate has been an astounding 9.5% per year on average (Wikipedia‚ 2013). China is also the world’s second biggest exporter of goods and services‚ with 2012 exports totaling over $2 Trillion USD. Their trade surplus is $322 Billion (CIA Factbook). When
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