Philadelphia Phillies Marketing Plan March 10‚ 2014 Presented By: Christopher Dillon Robert Poli Table of Contents Background Goals Market Demographics Fan Demographics Ticket Packages Corporate/Group Packages Full Season Partial Season Individual Tickets Promotions Community Relations Background The Philadelphia area is located in a great area and is the second largest city along the east coast. It is the largest city in the commonwealth of Pennsylvania and the fifth most
Premium Philadelphia
Company G 3-Year Marketing Plan Valerie Wilson 000236748 05/20/2013 Table of Contents Introduction 3 Mission Statement 3 The Product 3 Consumer Product Classification 3 Target Market 3 Competitive Situation Analysis 4 Analysis of Competition using Porter’s 5 Forces Model 4 SWOT Analysis 4 Strengths 5 Weaknesses 5 Opportunities 5 Threats 6 Market Objectives 6 Product Objective 6 Price Objective 6 Place Objective 6 Promotion Objective 7 Marketing Strategies 7
Premium Marketing Management Camera
At the Sombrilla‚ there were tents set up from various organizations to get people hyped for the Homecoming football game that Saturday. Everyone was comradely‚ there were free giveaways‚ and laughter was in the air. There was an inflatable game/obstacle course set up by one of the student organizations. Everything had a positive effect on my mood and it felt nostalgic and hopeful. Friends were congregating together‚ there was a group of slackers walking a tight-rope‚ a girl swinging on a swing‚
Premium
century. There is not much personal selling in Krispy Kreme. Instead‚ customers come in with the brand awareness of the doughnuts. The store emphasizes its original glazed doughnuts but other than that not much personal selling goes on. Product giveaways are held at grand openings to improve knowledge of Krispy Kreme products. On certain occasions Krispy Kreme sells a special flavored doughnut for a limited period of time. Currently‚ Krispy Kreme is offering a strawberry shortcake doughnut. • Advertising
Premium Marketing Krispy Kreme Doughnut
Perceptual Maps in Marketing The use of perceptual maps is a strong tool in the marketing world. Perceptual maps visually represent what the consumer thinks about a product or brand. To make a perceptual map several attributes of the product are placed on different axis and from that point a grid is made to represent how strong or weak the consumers view each attribute. Making a perceptual map is a good way for mangers to decide on a good marketing strategy for the product‚ and which attributes
Premium Marketing
1. Brand Review b. Brand Name‚ Motto‚ Logo. Motto: “Spanx is here on your big day.” And/or “Changing the world one butt at a time.” 2. Positioning b. Core Brand associations and Values Attributes and benefits: Shapewear Figure Flattering Undergarments Slimming Sihouette Comfortable‚ shapely‚ confident Seamless one piece Unique Innovative Mainstream – International Body Shaping Celebrity Endorsed: Oprah‚ Miley‚ Madonna‚ Michelle Obama‚ Kristen Chenoweth Sleek Silhouette
Premium Brand management
Newton and Bobby Seale. Armed with sincerity‚ the words of revolutionaries such as Malcolm X‚ law books‚ and rifles‚ the Black Panther Party fed the hungry‚ protected the weak from racist police‚ and presented Its "survival programs"-such as food giveaways‚ free health clinics and free breakfast programs for children-were popular fixtures in Black neighborhoods in the early 1970s‚ but for the white power structure and the vast majority of the white public‚ the Panthers represented only anti-government
Premium Black Panther Party
those already available in India such as carbonated waters and fruit drinks. For promotional activities‚ Pepsi has a sponsorship at Navrati‚ a TV campaign using sports and celebrities while Coca-Cola has events and lifestyle focus such as vacations giveaways. For pricing policies‚ Pepsi uses an aggressive pricing policy to get immediate market share from Indian competitors while Coca-Cola have huge reductions up to 15-25%. For distribution arrangements‚ production plants and bottling centres are placed
Premium Marketing Coca-Cola Carbonation
For assignment #1 Chapter 18 visit a retail establishment (product or service oriented) and write a 2 to 3 page analysis of the atmospherics and the elements used to develop it. Do not do the analysis on a business you work for. Does the atmosphere support the image of the retailer? Does it add to the shopping experience? What kind of retail strategy does it suggest? What changes would you recommend for this retailer and why? Use elements from the article by Malcolm Gladwell on the “Science
Premium Retailing Sales Shopping mall
very important cue of non verbal communication. There are many different ways through body language to judge someone’s interest. For example‚ if you were to approach someone and throughout the entire conversation their arms are crossed‚ this is a giveaway that they were not pleased or concerned with the encounter. Body language is important because it is a very easy determination to how someone feels. The final non verbal cue to judging if someone like you is their voice inflection. If you speak to
Premium Nonverbal communication Stereotype Culture