General Electric Comprehensive Company Analysis BA 498-Business Policy and Strategy Spring 2010 Table of Contents Executive Summary Page 1 Proposed Mission Statement Page 2 Environmental Mission Statement Page 2 External Audit Pages 2-4 Opportunities Page 3 Threats Pages 3-4 Competitive Environment Analysis Page 4 Rivalry Among Competing Firms Page 4 Potential Entry of New Competitors Page 4
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Proposed Master’s Thesis Research Project Title Student Name: NOR AZIM BIN AHMAD RADZI Student ID: MB1312136T 1. FOCUS AREA Marketing and Entrepreneurship 2. PROPOSED TOPIC a. Social Media Marketing and Customer Loyalty through Customer Satisfaction; Does Social Media helps organisations in having better Customer Engagement to achieve Satisfaction and Loyalty? Or; b. Customer Brand Engagement on Online Social Media Platforms; Does Social Media helps strengthening SMEs’ Branding effort among customers
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motion pictures. • GE has total asset of worth US$ 797.769 billion as per Company 2008 Balance Sheet. • The company made number of acquisition in previous few years. • Enjoying high revenues and profits. • GE is the fourth most recognized brand in the world. • The ge.com is the 20th domain to have been registered on August 5th 1986. • It has four divisions namely GE Energy Infrastructure‚ GE Technology Infrastructure‚ GE Capital‚ and NBC Universal. • GE is one of the major
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GE Imagination Breakthrough Q : 1 What is your evaluation of Immelt’s new organic growth strategy? Why change GE’s existing successful strategy? Is it reasonable to expect that a $125 billion global giant can significantly and consistently outperform the underlying economic growth rate? What is your evaluation of Immelt’s new organic growth strategy? Answer: Immet’s new organic growth strategy is made up of following elements: * Technical Leadership – Immelt identified technology as
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complexity in management to the difficulties that analysts and investors had in understanding their operations. More recently‚ conglomerates have regained some respect. As the largest of the U.S. diversified multinational firms‚ General Electric Company (GE)‚ with over 300‚000 employees‚ generated a variety of opinions‚ such as: Increasingly restive General Electric Co. shareholders‚ frustrated with six years of meager returns‚ are pressuring Chairman Jeffrey Immelt to break up the conglomerate. But some
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Would Honeywell have the same degree of protection under the new program as it had had under its existing program? Honeywell claims that it will have the same degree of protection under the new program that it held in the current program. By combining each individual risk and its respective insurance plan into one master insurance policy‚ Honeywell believes that it will offer the firm the same degree of coverage and policy protection that it has under the current strategy at a reduced (15-20%
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Assignment #2 – GE Money America Case Study GE Money America (formerly GE Consumer Finance) is the consumer finance brand for GE Consumer Finance worldwide. With more than $163 billion in assets‚ GE Money is a leading provider of credit services to consumers‚ retailer‚ and auto dealers in fifty countries around the world. GE Money Americas offers a range of financial products‚ including private-label credit cards‚ personal loans‚ bank cards‚ auto loans and leases‚ mortgages‚ corporate travel and
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that had been designated “Imagination Breakthroughs.” IBs‚ as they were called within GE‚ were new projects with the potential to generate $100 million in new business within two to three years‚ and were a key part of Immelt’s organic growth strategy. At the IB Review‚ Immelt expected to hear how Transportation was progressing with each of its locomotive IBs and what plans they had for their future. Within GE Transportation‚ however‚ the future of several IBs had been a source of considerable
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1. How difficult was the task facing Immelt assuming the CEO role in 2001? What imperatives where there to change? What incentives to maintain the past? 2. What do you think of the broad objectives Immelt has set for GE? Can a giant global Conglomerate hope to outperform the overall market growth? Can size and diversity be made an asset rather than a liability? 3. What is your evaluation of the growth strategy (a strategy for a giant global conglomerate with a portfolio of mature industrial
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STRENGTHS Global recognition: General Electric has ventured into the world market thus gaining global recognition for its unique goods and services. In the year 2009‚ Forbes magazine ranked GE as the world ’s largest company. Hurbert (2007) notes that General Electric ’s brand is the world ’s most recognized brand. This kind of recognition has given it a competitive edge over other companies due to its ability to attract more customers. Global strength and competitiveness:The Company’s products
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