Determining the Porter’s five-point theory on competitive structure is important for a company to survive the stock market competition. The project analysis is based on General Motor’s Company‚ which has seen ups and downs in its illustrious history. The establishment or entry into the automotive market wasn’t a difficult task for GM. The company’s financial situation was hit with severe competition from foreign rivals and its internal regional alliances. The other external factor that resulted in
Premium General Motors Automotive industry Ford Motor Company
Recommendation Report: General Motors Written For: General Motors Table of Contents Executive Summary.............................................................................................................................3 Introduction………....................................................................................................................……..4 Strengths............................................................................. ............................
Premium General Motors Automotive industry Automobile
February 2014 GENERAL MOTORS MARKETING STRATEGY General Motors has many different brands and models that make up the companies portfolio. They use these brands as a tool to attract different target markets. General Motors will target middle-class consumers in the United States‚ Brazil‚ Europe‚ and China with it’s Chevrolet Brand. They will target older buyers with the Buick brand worldwide. The company will target wealthy buyers worldwide with its Cadillac brand. General motors will also target
Premium General Motors
General Motor’s Strategic Analysis pressure from substitute or complementary products‚ (4) bargaining power of buyers‚ and (5) bargaining power of suppliers. 1. Rivalry between existing competitors With the rise of foreign competitors like Toyota‚ Honda and Nissan in the 1970’s and 80’s‚ rivalryin the American auto industry has become much more intense. Firms compete on both price andnon-price dimensions. The price competition erodes profits by drawing down price-cost marginswhile non-price competition
Premium General Motors
General Motors ’ Strategic Analysis Automotive Industry The automobile industry is the industry involved in the design‚ development‚ manufacture‚ marketing‚ and also of motor vehicles. In 2007‚ more than million vehicles‚ including cars and commercial vehicles were produced. In 2007‚ a total of 71.9 million new automobiles were sold worldwide: 22.9 million in Europe‚ 21.4 million in Asia-Pacific‚ 19.4 million in USA and Canada‚ 4.4 million in Latin America‚ 2.4 million in the Middle East and
Premium General Motors Automotive industry Ford Motor Company
General Motors Corporation Restructuring Plan for Long-Term Viability Submitted to Senate Banking Committee & House of Representatives Financial Services Committee December 2‚ 2008 TABLE OF CONTENTS Page 1. INTRODUCTION ...........................................................................................................4 2. BACKGROUND .............................................................................................................6 3. THE PROBLEM ..................
Premium General Motors Pension
General Motors Analysis General Motors (GM) is a United States car manufacturer that was founded by William C. Durant in Flint‚ Michigan dating back to 1908. GM headquarters is located in Detroit‚ Michigan and is among one of the world’s largest automakers‚ conducting business in over one hundred and twenty countries with production facilities in thirty-seven of those. GM dominated the automaker industry for over seventy-seven years (1913-2007) through ownership of over twenty-five different companies
Premium General Motors Automobile Automotive industry
INTRODUCTION According to GM.com (2009) General Motors Corp. (NYSE: GM)‚ is one of the world’s largest automakers which was founded in 1908‚ in Detroit USA. It manufactures cars and trucks in 34 countries. GM employs 252‚000 people in every major region of the world‚ and sells and services vehicles in some 140 countries. It sells cars and trucks globally under the following brands: Buick‚ Cadillac‚ Chevrolet‚ GMC‚ GM Daewoo‚ Holden‚ Hummer‚ Opel‚ Pontiac‚ Saab‚ Saturn‚ Vauxhall and Wuling. Its largest
Premium Logistics
Topic: Evolution of a fortune 500 company & link the concept covered in theme 1 & 2 with the management evolution of the selected company Fortune 500 Rank 15 - General Motors “A car for every purse and purpose" – Alfred P Sloan Jr‚ Former President & CEO General Motors. General Motors‚ one of the world’s largest automakers‚ traces its roots back to 1908. With its global headquarters in Detroit‚ GM employs 205‚000 people in every major region of the world and does business in some 157
Premium General Motors
OVERVIEW AND ANALYSIS OF GENERAL MOTORS "General Motors has no bad years‚ only good years and better years" (Sloan‚ 1972). This mantra established in 1950 by former GM president Harlow H. Curtice may have been true at one point‚ but is called into question today by many‚ including Wall Street. By many standards‚ General Motors is an extremely successful company‚ though an analysis of the corporation today uncovers many troubling issues. GM is and has been the world ’s leader in automotive
Premium General Motors