Interim Country Partnership Strategy: Myanmar‚ 2012-2014 ENVIRONMENT ANALYSIS1 A. Key Environment and Natural Resources 1. Myanmar’s economic development and its people’s livelihoods largely depend on the country’s bountiful natural resources. Despite the low level of industrialization and the low population density‚ Myanmar’s environment is threatened by human activities and climate change. 2. Myanmar’s forest cover and quality have steadily declined over the last 30 years‚ although it remains
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Gatorade: The G Series Advertising is everywhere. Companies and corporations use everything from TV commercials‚ magazine ads‚ billboards‚ and cars decorated with their latest product to catch the attention of their consumers. They want their advertisement to leave a lasting impression and use different techniques to do so. When the main goal is gaining other companies consumers‚ companies must expend large amounts of effort and money‚ by using location‚ appearance‚ and a message to draw in their
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effective and efficient global supply chain involving rice in Myanmar. In this report‚ we will describe the decisions we made in designing this supply chain‚ and the rationale for these decisions. Background Myanmar is a nation located in Southeast Asia‚ bordered by China‚ Thailand‚ India‚ Laos and Bangladesh. It has a population of over 60 million‚ and a GDP of approximately 6.8 billion USD (estimated for 2013). Myanmar is known for its resources in jade and gems‚ oil‚ natural gas
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Target Market Selection and Positioning Strategy Forever Fitness will enter into Brisbane’s already thriving fitness industry‚ a market that has been steadily growing as the population’s interest in keeping fit and healthy increases. However‚ while a vast majority are gyms and clubs with a wide audience‚ there is not much of a provision of establishments focusing on the needs of the elderly‚ as mentioned previously with Green Apple Wellness Centre in Bald Hills being the only registered elderly
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Target Market Description: Demographics: Target Market: Class A-B‚ (Upper class‚ Elites‚ Middle class) Age: 10- 57 years old Gender: Male and Female Occupation: students‚ businessmen‚ call- center agents‚ artists. Status: Single‚ Married Budget for a coffee: 100-150php Psychographics: Lifestyle: trendy‚ economical Consumer Behaviors: Values -Cultural value: They want their coffee to be served and originally brewed or roasted. -staying very long at one place Interests -Most of
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Scott. 1994). In the contemporary society the need for visual stimulation in advertisement is becoming increasingly essential. In this report I will discuss and give insight in to the image below‚ and elaborate the discussion by explaining the target market of BMW and their use of the marketing mix. Visual and Literature Analysis The advertisement shown above is a modern visual promotion for BMW‚ a company that manufactures and sells luxury cars. The ad portrays one of the companies new vehicles
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uses its website to target real women. In Dove’s ads‚ they use real women. They use women with stretch marks‚ tattoos‚ and women who don’t use a trainer daily like celebrities do. Dove targets all women of all ages. They want you to know you are beautiful no matter what. You don’t have to be model thin to be beautiful. They not only make products for women; Although I have never seen a man in a Dove ad‚ they do make products for them. Cover Girl’s target market targets young women in their
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MYANMAR 1. ETYMOLOGY * Derived from BAMAR * ‘Burma’ - spoken form * ‘Myanmar’ - literary form 2. BASIC FACTS * Official Name – Republic of the Union of Myanmar * Capital – Naypyidaw * Form of Government – Unitary Presidential Constitutional Republic * President – Thein Sein * Vice-President – Nyan Thun (Navy Chief) * 2nd Vice-President – Sai Mauk Kham * World Organizations – UN (1948)‚ ASEAN (June 23‚ 1997) * Ethnic Group – Burmans 68%‚ Shan
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GLOBAL TARGET MARKET STRATEGY If‚ after evaluating the identified segments in terms of the three criteria presented earlier‚ a decision is made to proceed‚ an appropriate targeting strategy must be developed. There are three basic categories of target marketing strategies: standardized marketing‚ concentrated marketing‚ and differentiated marketing. Standardized global marketing is analogous to mass marketing in a single country. It involves creating the same marketing mix for broad market of-potential
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Gatorade is a flavored non-carbonated sports drink manufactured by the Quaker Oats Company‚ now a division of PepsiCo. Intended for consumption during physically active occasions‚ Gatorade is formulated to rehydrate and replenish fluid‚ carbohydrates and electrolytes. Robert Cade‚ Dick Malonis‚ Harry James Free‚ and Dana Shires were the medical researchers at the University of Florida who created Gatorade in 1965. The Gators football coach‚ Ray Graves‚ was frustrated with the performance of his
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