1. Nature of product/service P&G is an American multinational consumer goods company‚ founded in 1837‚ it headquartered in downtown Cincinnati‚ Ohio‚ USA. Its products include household care‚ beauty‚ grooming‚ and personal health care —and are household names around the world‚ including Pampers‚ Gillette‚ Tide‚ Ariel‚ Downy‚ Pantene‚ Head & Shoulders‚ Olay‚ Oral-B‚ Crest‚ Dawn. P&G is the world’s largest and most profitable consumer packaged goods company‚ with nearly $84 billion in sales and more
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Parle-G Costlier By 50 Paise Parle-G Costlier By 50 Paise Mumbai‚ July 19: The popular Parle-G‚ glucose biscuits from Parle Products‚ have witnessed a price hike after a gap of nine years. The company’s marketing manager Pravin Kulkarni said that over these years Parle-G’s price has not increased even as inflation has resulted in a increase in the cost of other products. The price hike‚ which was decided just before the Budget and was implemented about 10 days ago‚ has taken up the price of a 100
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season Strategy for 2 in India Brand Strategist The Dream Team Season 2 Case Study for Strategy Development S T R AT E G Y F O R T I D E I N I N D I A Case Background The Mint‚ 3rd December 2012: In a recent global investor meeting‚ Procter & Gamble affirmed that a strong momentum in developing markets continues to be a key part of its strategy. It said it will invest resources on the biggest opportunities‚ and aim for profitable expansion by focusing on growing markets‚ increasing market
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P&G Japan Q1. Why was SK-II so successful in Japan? Statement: By based on research of Japanese market‚ P&G made clear targeting and positioning‚ and developed new products which fulfilled customers’ needs‚ built the effective distribution. As a result‚ P&G could establish differentiation advantages for the following. • Product: “Foaming massage cloth” ‚ Elegant dispensing box “Foaming massage cloth” increase skin circulation through a massage while boosting skin clarity due to the microfibers’
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Strategic Locations Proctor & Gamble took time in deciding where to locate both their regional headquarters and the perfume plant in Singapore. P&G decided to place the perfume plant along the coastal part of the country in Tuas‚ Singapore (Moneycontrol.com‚ 2008). The plant operates on a just in time process. The plant receives raw materials only as they need it and send out supplies to the main manufacturing plants to be used in the products only as they need it. By being along the coast it is
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1. (a) Give examples of how political-legal forces and technological forces have presented an opportunity or a threat to a particular industry or business organization. Political –legal forces are the most important factor in both opportunity and threat on an industry. Hence‚ both political legal forced and technological forces are a key factor in determining the mechanics of an industry. First of all‚ political legal factors determine the entry and exit barriers. Thus‚ if they were favorable;
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Daniel Butchen Essay # 8 The 1920’s were a time of prosperity in our country. War was over‚ businesses were booming‚ and everybody seemed to be having a good time. This was especially true for president Warren G. Harding. He was a man that enjoyed women‚ poker‚ and drinking during a time when alcohol was supposed to be illegal. “More controversial was his use of liquor. Throughout his adult life Harding drank and saw nothing wrong in it. He was never personally committed to Prohibition‚ even
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Case Study : Fighting for the next billion shoppers The eternal battle between Procter & Gamble and Unilever Jun 30th 2012 A TRIP to Paris is not usually a miserable way to celebrate your birthday‚ but so it was this year for Bob McDonald. On June 20th‚ as he turned 59‚ the chief executive of Procter & Gamble (P&G) for the past three years gave a faltering and apologetic speech at a conference there hosted by Deutsche Bank‚ in which he predicted lower-than-expected profits in the coming
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Dr. Carter Godwin Woodson Dr. Carter G. Woodson was a distinguished Black author‚ editor‚ publisher‚ and historian. He is known as the "father of Black history." He believed that blacks should know their past in order to participate intelligently in the future affairs of our country. He believed that black history is a firm foundation for young black Americans to build on in order to become productive citizens of our country. He received his Bachelor’s of literature degree from Bethea College
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About P&G P&G is celebrating 165 years of providing trusted quality brands that make every day better for the world’s consumers. Two billion times a day‚ P&G brands touch the lives of people around the world. Globally‚ P&G has a turnover of over US$ 43 Billion‚ has on-the-ground operations in over 80 countries and offers over 300 superior quality brands to the world’s consumers. P&G invests US$ 1‚600 Million in R&D ahead of most of its global competitors‚ to ensure innovative and superior quality
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