Case Study of the Panera Bread Company Lawrence Technological University Author Note This paper was prepared by Bruce S. Silver for Marketing Management 6013‚ taught by David Gregorich‚ MBA‚ Ed.D. Abstract The purpose of this paper is to study the Panera Bread Company‚ and do a case analysis based upon the reading’s from the book Marketing Management: Knowledge And Skills‚ Eleventh Edition by Donnelly‚ and Peter (2013)‚ and The 5 C’s and Strategic Marketing Basics (2013)
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technology is the bread machine. Several years ago before my mother ever heard of the bread machine for your kitchen‚ she used to make bread the old fashion way. She didn’t mind making the bread‚ the only thing preventing her was time. Time was a big issue for her and she would rarely have any time to even dish out a piece of bread once a month on the dinner table for us. However‚ when she received a bread machine from my grandparents last Christmas‚ she’s now able to make bread every other day and
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Panera Bread began in 1981 as Au Bon Pain Co.‚ a fast-casual bakery and café chain‚ founded by Louis Kane and Ron Shaich. Throughout the 1980s and 1990s‚ the chain grew along the east cost of the United States and internationally. It dominated in the bakery-café category. In 1993‚ Au Bon Pain Co. purchased Saint Louis Bread Company‚ which was founded by Kenneth Rosenthal. At this time‚ the Saint Louis Bread Company was in the midst of renovating its 20 bakery-cafes in the Saint Louis area. The concept’s
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Case 3 – Panera Bread. Panera Bread is a quickly expanding bakery-café with 1‚493 company owned and franchised operated bakery-cafés in 40 states and the District of Columbia and Ontario Canada by mid-2011. Under the names Panera Bread‚ Saint Louis Bread Company and Paradise Bakery & Café reported revenue of $1.5 billion with average sales of $2.2 million per store location and an average of 6 million customers system wide each week. 1. Panera Bread’s strategy is to be a premium specialty
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I choose Panera Bread because there a reliable company they support you they are flexible with work schedules. They make sure you get what you need and wants right away. They make sure the customers are satisfying with their food. For example‚ if someone food was need on a rush they would go to the back and tell the cooks that they to hurry on this order because this lady or gentleman must be work in few mins can make this sandwich quick. They are also a company if something is wrong they correct
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Panera Bread Company Crafting and Executing Strategy Executive Summary The Panera Bread Company is starting 2007 with unfinished goals and missed targets previously set and a review of their strategy is in order to continue their ongoing success. The company has grown substantially since its inception in the competitive restaurant industry; however‚ an aggressive target of 2‚000 Panera Bread bakery-cafes will require a focused strategic plan. The company has a strong base with loyal customers
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Synopsis Panera Bread Company began in 1981 as Au Bon Pain Co. founded by Louis Kane and Ron Shaich . Ron Shaich befriended cofounder Louis Kane in 1980‚ shortly after opening the Cookie Jar bakery in Cambridge‚ Massachusetts. Kane‚ a venture capitalist‚ had recently purchased the Au Bon Pain Company in 1978. Shaich was interested in “adding bread and croissants to his menu to stimulate morning sales” . Shaich recalled‚ “50‚000 people a day were going past my store‚ and I had nothing to sell
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Panera Bread Company (2010) Company Strategic Audit Contents Intro 3 Strategic View and Decision Making 3 Growth Strategy 4 Market development 4 Market penetration 5 Product development 5 Differentiation (according to Porter) 5 Vertical Integration 6 Concentration Strategy (Focus Strategy) 6 Competitive advantage 7 Core Competencies 8 Business portfolio 9 Business development 10 Abell type model: 11 Customer Groups: 11 Technologies: 11 Needs of customers:
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Panera Bread is a company of small beginnings‚ starting out as a chain of small scale bakery-cafes along the east coast to having over 1‚200 locations in over 40 states. Panera is a company that strives to project an inviting atmosphere in all of its establishments. Panera’s stores are mostly located in suburban areas with heir target customers being urban workers and suburban dwellers. “A loaf of bread in every arm” is the mission statement of Panera Bread. Panera Bread bakes more bread
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Company Background Panera Bread Company originally came about in
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