CORPORATE SOCIAL RESPONSIBILITY: A TOOL IN CREATING CORPORATE BRAND IMAGE IN THE TELECOMMUNICATION INDUSTRY IN GHANA CHAPTER ONE INTRODUCTION Background of the study It is universally recognized that Corporate Social Responsibility (CSR) has become an indispensable tool in the growth and profitability of businesses throughout the world. Accordingly‚ corporate managers now have the difficult task of balancing business priorities with that of CSR activities in the creation of
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Economics Research – June 2012 Volume 10‚ Number 6 Brand-Consumer Relationship And Corporate Social Responsibility: Myth Or Reality & Do Consumers Really Care? Elias G. Rizkallah‚ Ph.D.‚ La Sierra University‚ USA ABSTRACT Companies are claiming that they are being challenged to maintain profitability and behave in socially responsible ways. The question is how much “the social responsibility” is a real pressure. Do consumers really know what the companies‚ producing their favorite brands
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Corporate social responsibility is the balanced methodology for organisations to address economic‚ environmental and social issues in a way that aims to benefit individuals‚ communities and society. In this essay we will put our opinions about leadership‚ and how it can have a significant impact on how a CSR agenda and its related activities are developed and implemented. We will then focus on the comments made by Chin‚ Bambrick and Treviño (2013) and see if it’s more related to the behaviour theories
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constitutions morality or ethics in the first place. In this case‚ Ballistico is a professor who is conducting a research and has come to some new findings. According to his professions‚ he should be honest and objective to his research and it is his responsibility publishes the results as what it originally was to enable the public have a correct understanding of what is happening. It would obey his professional standard if he did not publish the result. However‚ on the other hand‚ he was involved in a
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Research paper CORPORATE SOCIAL RESPONSIBILITY/PHILANTROPY A CASE STUDY OF KENYA AIRWAYS Presented to DR. MAGETO By CHRISTOPHER TARUS 09-0478 Date 07TH APRIL 2010 Table of contents Introduction............................................................................................................ 3 Corporate Social responsibility................................................................................4 Good citizenry..............................
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Corporate Social Responsibility Corporate social responsibility is an obligation beyond the law requirements‚ for a company to pursue goals that are beneficial to the society in one way or other. It also refers to the commitment and dedication of a firm to contribute to the society’s economic development for the betterment of the community. Definition According to Kotler et al (2005‚ pp.3)‚ “Corporate social responsibility is a commitment to improve community
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Corporate Social Responsibility CSR is a win- win opportunity for companies‚ financial investors and society at large * Corporate Social Responsibility * “CSR is about how companies manage the business processes to produce an overall positive impact on society.” Business has a responsibility to give it back to society * Corporate Social Responsibility Corporate social responsibility (CSR): * An obligation‚ beyond that required by the law and economics‚ for a firm to pursue
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environmental concerns when making business decisions. And this has makes CSR integral to the way of the business related to the world and potential of being success. As there is no universal standard for CSR‚ CSR can be defined by actions such as integrating social‚ environmental and economic terms into business value and actions. One of the examples would be treating the employees from foreign countries fairly as the local employee. Many businesses believe that by implementing CSR activities they will be able
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present day popularity of code of ethics in business and professions in general and in Jamaica in particular. Through a review of appropriate available literature‚ we excerpted some definitions of ethics‚ business Ethics‚ code of ethics and social responsibility. Definitions of ethics There is normally some challenge when trying to define what is morally right or wrong as morals and values generally differ based on the individual’s
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What are the social responsibilities of a business to its community? The social responsibility of a business is to become a major part of its surrounding community. It is an employer of local people and should encourage their involvement in community activities along with the well being of its members. The company should strive to do business in an ethical way. Always making business decisions based on fairness‚ values‚ and its own code of ethics. This will enable employees to be proud of where
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