Chapter 3 & Case: FORECASTING THE ADOPTION OF E-BOOKS Discussion Questions: Q1. Assume that you are making a prediction from the time e-books first became available (year 2000). Although early unit sales data for e-books are available‚ construct your forecast irrespective of these sales? The likelihood of purchase by a new adopter at time period t is p+(q/m)nt-1 //using bass model where the diffusion patterns are a function of size of market‚ rate of adoption by innovators and imitators
Premium Economics Marketing Adoption
Forecasting the Adoption of E-books Q1. The size of the market for e-books in the long-run: 293.7 million x 46.7% x 8% = 10.973 million (Total US population x percentage of US population reading literature x Percentage of traditional paper books purchased online in 2003) It will take 10 years to reach 95% penetration of the potential market. Q2. The long-run total adoption of e-books would be 10.973 million. (Total US population x percentage of US population reading literature x Percentage
Free Book E-book United States
Case 1: Forecasting the Adoption of E-Books Product p q Market Structure (=0.3) Product Characteristics (=0.7) Weighted Numerical Score CD player 0.055 0.378 5 5 5/20.4=0.245 Cable television service 0.100 0.060 7 3 4.2/20.4=0.206 Home Personal Computer 0.121 0.281 4 6 5.4/20.4=0.265 Cellular telephone 0.008 0.421 3 7 5.8/20.4=0.284 Weighted Average for e-book 0.0684 0.2990 Question 1 The size of the market for e-books in the long-run: 293.7 million x
Free Book E-book United States
Some people believe that printed books are no longer necessary in this digital era‚ as all writings can be stored electronically. Others think print books till play important role. Discuss both views and give your opinion. In the past few years‚ e-books have been sold or downloaded for free in large numbers on the internet. These books and e-readers are challenging convention reading habits making the sales of traditional books decreased. But it still needs much consideration before eliminating
Free Book E-book Printing
E-books E-books open up all kinds of new opportunities‚ especially in the areas of education‚ entertainment‚ and business. Schools around the country take advantage of E-books and other online materials. In most cases‚ the price to access the electronic material is much lower than buying an actual hard copy of the book. I have personally seen this model used in my courses at Penn State. Many of my classes require reading assignments that are in an electronic format. E-books have also revolutionized
Premium E-book
---------------------------- 01- A Christmas Bride by Susan Mallery 02- A Neighbor From Hell Series by R. L. Mathewson (Books 1 to 3) 03- A Winter Dream by Richard Paul Evans 04- Angels Everywhere series by Debbie Macomber (Books 1 to 7) 05- Back to Blood by Tom Wolfe 06- Blackberry Winter by Sarah Jio 07- Dark Nights by Christine Feehan 08- Dirk Pitt Series by Clive Cussler (Books 1 to 22) 09- Down To You by M. Leighton 10- Extraction by Douglas Preston & Lincoln Child (Pendergast Short Story)
Free 1918 1920 1922
E-Books and Traditional Books Throughout history of people‚ writing is the most significant way of communication and knowledge sharing. Human written on the walls and stones in the beginning. After that papers took the place of walls and stones. At the present time‚ thanks to technological advancement‚ lettering can write on electronic devices that called as e-books. This situation causes argument between e-book and paper book. It is argued that e-books will take the place of paper books in the
Premium E-book Book Printing
Asia Pacific Journal of Tourism Research‚ Vol. 16‚ No. 1‚ February 2011 Factors Affecting the Adoption of E-commerce for the Tourism Industry in Taiwan Yu-Chung Hung1∗ ‚ Yung-Lu Yang2‚ Hao-Erl Yang3 and Ya-Hsueh Chuang1 1 Department of Accounting and Information Technology‚ National Chung Cheng University‚ 168 University Rd‚ Min-Hsiung‚ Chiayi 621‚ Taiwan‚ ROC 2 Graduate School of Information Management‚ Tatung University‚ No. 40‚ Sec. 3‚ Jhongshan N. Rd‚ Jhongshan District‚ Taipei City 104‚ Taiwan
Premium Diffusion of innovations Innovation Electronic commerce
Cordonero First Draft August 07‚ 2012 E-books vs. Books Nowadays‚ the world of books has greatly developed; that is why reading a book is easier than in the past. Now‚ heavy books are not a problem to carry and read them because e-books are virtual books. The way books are read has evolved dramatically. Thanks to e-books‚ there is another option to read a book. As a result‚ there are no more invalid excuses for not reading. Both e-books and books have several similarities and differences
Premium E-book Book
Abstract: This study aims to understand customers’ perception towards adoption and awareness of electronic banking in Pakistan. The outcomes would help the policy makers to develop effective strategies for future outlook of electronic banking in a country. The results suggest that banks’ customers in Pakistan perceive electronic banking as a tool for minimizing inconvenience‚ minimizing risk of carrying cash and time saving. Customers further believe that electronic banking increases chances of
Premium Bank