Introduction | 2-5 | 2. | Promotional Mix | 5 | 3. | Sales process | 7-8 | 4. | Advertising | 9-13 | 5. | Other Methods | 14-15 | 6. | Public Relations | 15 | 7. | References | 18 | Introduction What is promotional strategy ? Promotional strategy is the function of informing‚ persuading‚ and influencing a consumer decision. It is as important to non profit organizations as it is to a profit oriented company like Colgate-Palmolive. Some promotional strategies are aimed at developing
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Do you think it will be a good idea to offer an annual package of Rs 55 lakh to foreign faculty with Indian origin for science institutes? Would this leave Indian faculty happy? It would be very unwise if different faculty with same qualification are being given a different salary for the same job. As this will violate the principal of equal pay for equal work. In India the problem of salary is most in the Teaching sector then in any other sector. Globally‚ teaching is a very noble profession
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Trainer‚ Executive Development Services * This paper is loaded in the SWA Online Some time ago we were shocked by the news of Ford hengkangnya of Indonesia. Of course‚ this is not a decision that was made overnight. Ford sales in Indonesia which reached 12‚008 units in 2014‚ immediately plummeted more than 50 percent‚ to nearly 5‚000 units by 2015. In addition to Ford‚ KIA also experienced similar things. By 2015‚ KIA sales reach 2‚814 units. These sales figures down 68.5 per cent compared to sales
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management The concept of strategy ➢ Strategy is the great work of organization. In situations of life or death it is the Tao of survival or extinction. Its study cannot be neglected. ----SUN TZU‚ The Art of War.2500 B.C ➢ Strategy is about winning. ➢ Strategy is not a detailed plan or program of instructions‚ it is a unifying theme that gives coherence and direction to the actions and decisions of an individual or an organization. Characteristic of a winning strategy ➢ Goals that
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Henry Ford is commonly known as the man who founded the Ford Motor Company. Or the man who developed the manufacturing method known as the assembly line. And‚ to many at the turn of the 20th century‚ he was the man that brought the first automobile to the market that was affordable for the middle class. When Henry Ford says‚ “Whether you think you can or you think you can’t‚ either way‚ you’re right”‚ he is showing that he believes that a person’s attitude toward success is what ultimately decides
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offering innovative products. The main objectives of this study is to analyse the existing channel strategies‚ physical distribution‚ sales force design and marketing strategies of Colgate Palmolive in India and recommend the improvement if any on these areas. Furthermore the communication strategies are discussed in detail. The communication strategy includes the study of the message strategy‚ creative strategy‚ the positioning of various brands of Colgate as well as the use of the various communication
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1. Company Profile ZAARA Fashions is an exclusive fashion retail store of Bangladesh. It retails women‚ men‚ and kids fashionable apparels. Located in a prime zone of Gulshan-1 in Dhaka‚ it gives customers freedom of choice regardless of their age‚ location‚ taste‚ season‚ and fashion persona. Established and inaugurated in August 2009‚ the retail store ZAARA Fashions has successfully placed itself among the most celebrated and recognized retail stores of the country. The store produces an exclusive
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success. Almost every successful human being in history had a dream‚ which became the driving force that took them to the pinnacle of success. The aims of these people were to make the dream a reality. Henry Ford’ s aim was to make the motor car within the reach of the common people and today Ford is one of the biggest car manufacturers in the whole world. In Bangladesh‚ Dr. Yunus’s aim to bring credit facility to the poorest people in the country
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Persuasive Messages Alejandrina Cleary Com 295 September 14‚ 2015 George Beaini Persuasive Messages Dear Jennifer Faulk‚ From: alejandrinagraves@gmail.com I have a new product that I can’t wait for you to see. It is the new prototype for everything that involves music from now until decades upon decades of time. This new item will be called an iPod. You can store over thousands of hours of music in this device. There are capital resources I need to complete this to sell on the market. We need
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INSTITUTE OF ACCOUNTANCY ARUSHA IN COLLABORATION WITH COVENTRY UNIVERSITY (UK) Module Name: IS/IT STRATEGY IS/IT Strategy Use at Ngorongoro Conservation Area Authority-Tanzania By: MAGANGA‚ MOHAMED George (MBA-ITM/0179/T.2013) Email:mohamedmaganga@hotmail.com JAN 2014 Coursework cover sheet – be sure to keep a copy of all work submitted Submit via the coursework at Room No. 20 Administration Building Section A - To be completed
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