Utilitarianism and the Ford Pinto Case The Ford Motor Company manufactured a subcompact vehicle called the Ford Pinto during the years from 1970 to 1980. The Ford Pinto was advertised successfully to consumers and The Ford Motor Company was rewarded with sales for the Ford Pinto in the hundreds of thousands. Was the reward worth the cost? The Ford Motor Company knowingly engineered the Ford Pinto with a design flaw in the placement of the gas tank and a design flaw in the connection of the fuel
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Henry Ford (July 30‚ 1863 – April 7‚ 1947) was an American industrialist‚ the founder of the Ford Motor Company‚ and sponsor of the development of the assembly line technique of mass production. Ford did not invent the automobile‚ but he developed and manufactured the first automobile that many middle class Americans could afford to buy. His introduction of the Model T automobile revolutionized transportation and American industry. As owner of the Ford Motor Company‚ he became one of the richest
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Historically‚ car manufacturers including Ford segmented buyers according to their income and age. Ford used these figures to classify small car buyers into four target groups. • Financially constrained buyers (single men and women without children <100‚000 FF) • Average income‚ more youthful/expressive buyers (100-250 thousand FF‚ single men/women/childless couples) • Average income and/or family constrained buyers (full nesters‚ empty nesters 100FF and above) • Higher income‚ not family constrained
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Henry Ford 1863-1947 American industrialist and essayist. One of the most esteemed figures in American industry‚ Henry Ford is credited with devising and implementing the continuous assembly line‚ thus making possible the era of mass-production‚ mass-marketing‚ and the modern‚ consumer society. Ford’s efforts are additionally thought to have shaped American culture in the early twentieth century‚ tremendously speeding the process of urbanization by making the automobile available to the middle
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Running head: FORD PINTO CASE STUDY Ford Pinto Case Study Shannon Arrighi‚ Brad Collins‚ Chasity Mobley‚ and Tom Tumminelli University of Phoenix Ford Pinto Case Study Shannon---Introduction Faced With The Ethical Dilemma In this ethical dilemma the team agrees it would have been handled differently. Within our group it seems that there would be different opinions of how it would have been handled. As an industry professional‚ ones moral obligation and responsibility of every employee
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People often credit Henry Ford with inventing the automobile and the assembly line. In fact‚ he did neither! What Mr. Ford actually did was change the way manufacturers operate. Henry Ford brought together many innovative ideas that helped revolutionize mass production. When Henry Ford incorporated the Ford Motor Company in 1903‚ automobiles were expensive; Workers at the Ford factory in Detroit produced just a few cars a day. Henry Ford’s ambition was to make “a motor car for the great multitude
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As previously mentioned‚ we will be using focus groups as our method of gathering data. The site/date that we will be using for our focus groups is our classroom on the 17th of November‚ and will consist of our classmates willing to participate in our focus group. For our second focus group‚ we have not set a date/location‚ but soon will‚ and will have participants who are all CI students between the ages of nineteen and twenty-six years old. The site what we will be using will hopefully be a classroom
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Leadership of Henry Ford "The great need of the world has always been for leaders. With more leaders we could have more industry. More industry‚ more employment and comfort for all." –Henry Ford Introduction Henry Ford was the creator of one of the largest automobile manufacturing companies‚ influencing society in a number of ways and forever changing the face of the auto industry. One of the reasons for his success was the high priority he placed on his employees’ satisfaction. While Ford had much strength
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Conclusion V. Sources INTRODUCTION “For seven years the Ford Motor Company sold cars in which it knew hundreds of people would needlessly burn to death.” Mark Dowie‚ Author of Pinto Madness (8) One of the biggest automotive news stories in the latter part of the 1970’s dealt with tales of exploding Ford Pintos and the considerable awards civil court juries were presenting to victims of accidents involving the cars. Ford produced the Pinto automobile from 1971 to 1980. Initially the
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Japanese imports from Toyota and Datsun in May of 1968‚ the Ford Motor Company‚ based upon a recommendation by then vice-president Lee Iacocca‚ decided to introduce a subcompact car and produce it domestically. (Leggett‚ 1999) The Ford Pinto appeared on the market in 1970‚ and sales of the car were good for the first few years. The engineers designed the gas tank to be positioned between the bumper and the rear axle. This design
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