1. Jollibee was able to build the dominant position in fast food in the Philippines because it was based on “Five Fs”: friendliness‚ flavorful food‚ fun atmosphere‚ flexibility in catering‚ and focus‚ which fitted the Filipino customer’s habit. Additionally‚ since it was a local brand‚ it understood the customers well. For example‚ it offered spicy burgers that McDonald couldn’t offer. Furthermore‚ the political and economic crisis that occurred in 1983 led most foreign investors and competitors
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Jollibee was able to build its dominant position in the fast food industry in the Philippines in several ways. The Company‚ in which the Tan family owned a majority ownership‚ operated on the vision of employees working happily and efficiently. This vision later became part of Jollibee’s “Five Fs” operating philosophy. The “Five Fs” included friendliness‚ flavorful food‚ a fun atmosphere‚ flexibility in catering to customer needs‚ and a focus on families. Throughout the Philippines‚ the Company
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Vision Jollibee Foundation envisions that every Filipino is able to access basic community services and live a life defined by dignity‚ purpose and active participation in nation-building. Mission Together with our partners‚ we help our communities through: * Improved access to Education for the youth * Leadership development for local organizations * Livelihood programs for small farmers * Environment-friendly initiatives * Decent Housing and Disaster Relief for calamity-stricken
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A successful story of JOLLIBEE Jollibee is a fast-food restaurant chain based in Philippines. Where by the founder is Tony Tan CakTiong. Something to share with of the successful story of JOLLIBEE! Tony Tan Caktiong’s Jollibee has been one of the most admired‚ most copied‚ most innovative and most professionally-run company here in the Philippines. It has been the number one fastfood chain overtaking giants such as Mc Donalds and Kentucky Fried Chicken or KFC. How did a local jolly red bee
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1. How was Jollibee able to build its dominant position in fast food in the Philippines? What sources of competitive advantage was it able to develop against McDonald’s? Jollibee initially built up its dominant position on a platform of Five F’s: flavor‚ fun‚ flexibility‚ family atmosphere‚ and friendliness. This philosophy fit with the habits of Filipino customers and enabled the firm’s success and expansion in Manila. Flavor was an essential element of this‚ since Filipino customers preferred
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THE JOLLIBEE PHENOMENON TALK ABOUT JOLLIBEE AND IT WILL SOON BE ABOUT KIDS. TALK ABOUT KIDS AND YOU WILL END UP AT JOLLIBEE! JOLLIBEE AND THE INDUSTRY Today‚ Jollibee is one of the most famous Filipino icons. Jolly Spaghetti‚ Yumburger and Chickenjoy—the flagship delectable items of Jollibee Corporation always leave its millions of customers wanting for more. This fast food giant is more than just a smiling mascot and an Aga Muhlach face‚ it has proven to stay as part of the Filipino culture—constantly
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become the first of many Jollibee chains around the world. Caktiong with his wife Grace‚ at the suggestions of their patrons‚ diligently took a hands on approach to add variety and improve the taste in their menu (Martin‚ 2013). Eventually‚ Jollibee’s distinctly Filipino menu and customer/family friendly atmosphere made it extremely popular with the domestic market (Bartlett & Beamish‚ 2011‚ p. 34). Within a year of its transition into the fast food industry‚ Jollibee had already opened 5 stores
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Business Management CHALLENGING THE GLOBAL LEADER: LESSONS FROM WENDY’S AND JOLLIBEE INTRODUCTION Competition in fast-food industry is intensely grow‚ thus globalization is carefully observed along with its unique innovation in order to attract potential consumers. Fast-food chains generally offered wide array of products from simple refreshments to full meals. In the Philippines‚ Jollibee and McDonald’s are the two industry leaders which is primarily been at the forefront as the new entrants
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Alentajan‚ Marian Joy Balldos‚ Christelle Ayn Co‚ Meljorie T. Dee‚ Andrea Hilarry Rodelas‚ Dan JOLLIBEE CORPORATION a) Identify its Vision and analyze it according to the criteria learned in class. We excel in providing great tasting food that meets local preferences better than anyone. We provide superior dining experience‚ through FSC (Food‚ Service‚ Cleanliness) excellence in every encounter. We are the most cost efficient restaurant company in our business segments‚ allowing us to price at the
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