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    Chapter 8

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    Krystle Johnson 2/17/2013 Chap 8- Segmentation and Targeting Market 1. Describe the specific type of consumer that the Coca-Cola Company is targeting with each of the following products: Diet Coke‚ Coke Zero‚ Diet Coke Plus‚ Coca-Cola Blak‚ and Full Throttle Blue Demon. What types of demographic segmentation is each product’s marketing most likely to include? Diet Coke (Women who want to lose weight)‚ Coke Zero (Men)‚ Diet Coke Plus (young male)‚ Coca-Cola Blak (Older men)‚ Full Throttle

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    associated with the subsidiary’s activities is limited 1-3 Organizational Structure‚ Acquisitions‚ and Ethical Considerations • Manipulation of financial reporting – Usage of subsidiaries or other entities to borrow money without reporting the debt on their balance sheets – Using special entities to manipulate profits – Manipulation of accounting for mergers and acquisitions • Pooling-of-interests 1-4 Business Expansion and Forms of Organizational Structure • Expansion from within:

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    Accounting Theory

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    St Joseph Campus Capitol Hill‚ Monrovia Liberia Accounting 401 Section 01 Accounting Theory Assignment #2 To: Mr. Oye Williams By: Fatima E. Manyeh 07436 March 6‚ 2014 1) BDO Seidman’s attorney pointed out correctly that professional standards do not prohibit auditors and client personnel from being ‘friends’. At what point does such relationship result in violation of the auditor independence rules and guidelines? Provide hypothetical examples to strengthen your answers. Health

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    Accounting Theory

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    transaction‚ or potential transaction‚ can observe their actions in fulfillment of the transaction but other parties cannot. An information system is a table giving‚ conditional on each state of nature‚ the objective probability of each possible financial statement evidence item. Information is evidence that has the potential to affect an individual’s decision. An efficient securities market is one where the prices of securities trades on that market at all time fully reflect all information that

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    Case Study 8

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    1. What might be the primary and secondary motives for a jazz fan attending this event or a family attending one of the summer evening open-air concerts? * Primary motives of a jazz fan are about their love in music and the secondary is to have freedom and feel the fun in their personal interest. * Their motivations and purposes to attend are completely different. While the first group is mainly motivated by the performances themselves and they do travel from one city to another with the

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    Chapter 1: Uses of Accounting Information and the Financial Statements TRUE/FALSE 1. The intentional preparation of misleading financial statements is referred to as fraudulent financial reporting. ANS: T PTS: 1 OBJ: LO1 NAT: AACSB correlation: ethics LOC: Learning Type: Recall KEY: ethical reporting 2. Fraudulent financial reporting can result from the misapplication of accounting principles. ANS: T PTS: 1 OBJ: LO1 NAT: AACSB correlation: ethics LOC: Learning Type: Recall KEY:

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    Accounting Theory

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    effectiveness of organization’s policies‚ strategies and operations and compliance with the statutory obligations will be provided by the management. Due to the risk of uncertainties in the environments‚ stakeholders demand more from financial information to non-financial information. Not only the numerical information tell the conditions of an organization to the stakeholders‚ but transactions‚ changes in information technology‚ markets and risks and changes in laws and regulations are crucial to them

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    Accounting Case Study

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    1. Retrieve the SEC’s complaint against ClearOne Communications (link provided on Blackboard with the case). Describe management’s alleged scheme for inflating revenue. Management’s alleged scheme for inflating revenue is that in 2001‚ when the company was not able to meet their sales and revenue goals‚ they would record sales on the books as soon as products left the warehouse. So if ClearOne shipped a lot of products during the last week of the quarter (or swept the floor as they call it)‚ they

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    Accounting Theory

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    Chapter Four STATEMENT OF INCOME AND RETAINED EARNINGS— Usefulness * Evaluate past performance. * Predicting future performance. * Help assess the risk or uncertainty of achieving future cash flows. Limitations *

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    School of Business Financial Accounting 30000 Financial Statement Analysis Case Exxon vs. Shell: Understanding the effect of inventory valuation on Financial Statements Designed by: Valeri Nikolaev Objective: Understanding the effect of inventory valuation assumptions on financial statements. Assignment summary: You are taking the role of a security analyst who recently started following the Oil and Gas industry. The analyst has a task to draw a comparison of several financial indicators for two

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