Semester 2‚ 2012/2013 Module Title: Branding-Ocean Park Module Code: BAM 3504 Date of submission: 14 May 2013 The Contents 1. Background of the brand 2. Strengths and weaknesses of the brand 3. How to make the brand strong 4. Brand elements 5. Brand positing 6. Marketing programs 7. Brand extension 8. Future branding strategy 9. Bibliography 10. List of references Background of the brand Ocean Park was officially opened in January 1977‚ situated
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Blue Ocean Strategy How to Create Uncontested Market Space and Make the Competition Irrelevant http://www.blueoceanstrategy.com/ W. Chan Kim Renee Mauborgne Chapter One: The blue ocean strategy is best illustrated by the performance of Cirque du Soleil. Created in 1984 by a group of street performers‚ Cirque productions have been seen by almost 40 million people in 90 cities around the world. In less than 20 years‚ Cirque du Soleil has achieved revenue levels that took Ringling and Barnham
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everyone throughout their lifetime. They are celebrated with happiness in which people get a chance to honor themselves around people they love and look forward to another great year. Sandra Cisneros‚ the author of the st ory‚ Eleven‚ portrays herself as Rachel‚ an eleven year old girl who wishes to be one hundred and two years old. Rachel dislikes the red sweater described numerous times within the story. The red sweater creates major conflict between Mrs. Price and Rachel. Cisneros characterizes
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CHAPTER 31 OCEAN CURRENTS TYPES AND CAUSES OF CURRENTS 3100. Definitions The movement of ocean water is one of the two principal sources of discrepancy between dead reckoned and actual positions of vessels. Water in motion is called a current; the direction toward which it moves is called set‚ and its speed is called drift. Modern shipping speeds have lessened the impact of currents on a typical voyage‚ and since electronic navigation allows continuous adjustment of course‚ there is less need to
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Managerial Marketing Blue Ocean Strategy by W. Chan Kim The second part describes the four principles of blue ocean strategy formulation: how to create uncontested market space by reconstructing market boundaries‚ focusing on the big picture‚ reaching beyond existing demand and getting the strategic sequence right. These four formulation principles address how an organization can create blue oceans by looking across the six conventional boundaries of competition (Six Paths Framework)
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REPORT ON CAPESIZE PURCHASE FOR OCEAN CARRIERS Introduction The purpose of this report is to evaluate whether Ocean Carriers Inc. should immediately commission a new capesize carrier that would cost $39 million‚ and would be completed two years hence‚ in order to finalize a lease of the ship for a three-year period with a potential charterer in very good faith. The contrasting tax regulations between the two countries where the company locates its office‚ and the different cost-benefit circumstances
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“The acidification of the ocean today is bigger and faster than anything geologists can find in the fossil record over the past 65 million years” (Carl Zimmer). This is just an illustration regarding the tales of environmental degradation from carbon dioxide pollution in the ocean. The phenomenon of ocean acidification is imperative to understand; the reduction of essential pH levels over a protracted period of time is extremely harmful. In other words‚ ocean acidification can be measured by pH units
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Case 1.1 – Client Acceptance Question # 1: Identify 5 procedures an auditor should perform in determining whether to accept a client. Which of these five are required by the auditing standards? a. (AU 314) The auditor should obtain an understanding of the entity and its environment in the following areas: i. Client’s application of accounting policies ii. The industry‚ regulation and other factors affecting the client iii. Client’s objectives ‚ strategies‚
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Financial Management Read ‘Ocean Carriers’ and answer the following questions: Ocean Carriers uses a 9% discount rate. 1. Do you expect daily spot rate to increase or decrease next year? - The expected daily hire rates drives the daily spot rates higher. So we are expecting the higher daily spot rates under higher expected daily hire rates. 2. What factors drive average daily hire rates? - Demand in iron ore shipments‚ - World economy‚ strong economy in western countries will raise
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The Ocean Ranger The Ocean Ranger was an offshore exploration oil drilling platform that sank in Canadian waters 315 kilometres southeast from St. John’s Newfoundland‚ on the Grand Banks of Newfoundland on February 15‚ 1982‚ with 84 crewmembers onboard. The Ocean Ranger was the largest semi-submersible‚ offshore exploration‚ oil drilling platform of the day. Built in 1976 by Japan’s Mitsubishi Heavy Industries‚ it operated off the coasts of Alaska‚ New Jersey‚ Ireland‚ and in November 1980 moved
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