FIAT CASE STUDY GROUP 6 Team members: Iñaki aizbitarte‚ Urko Ortega‚ Davide Rotta‚ Simone Zou‚ Pasquale Reitano INTRODUCTION The company that we have decided to consider for this analysis is the Italian factory Fiat spa. Fiat is a global group with a clear focus in the automobile sector. Through its various businesses‚ it designs‚ produces and sells automobiles and related components and production systems. Fiat was one of the founders of the European car industry and today‚ as a result of
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EUROPEAN STUDIES FIAT: A TROUBLED EUROPEAN CAR GIANT GROUP 3: 1 Q1: What are the underlying problems facing Fiat’s car division? The performance of Fiat – the Italian vehicle manufacturer – has fluctuated drastically between its founding in 1899 and
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Integrated Marketing Communications Plan Fiat 500C Australian Launch 2010 By Amanda Thompson [pic] Table of Contents Background…………………………………………………………………………………2 Communication Objectives…………………………………………………………….. 3 Hierarchy of Effects………………………………………………………………..3 Target Market ………………………………………………………………………………4 Roy Morgan Definition of Target Market……………………………………...4 Characteristics of the target market for Fiat 500C IMC……………………4 Communications Tools
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Advertisement Analysis: Official Fiat 500 USA Commercial “Immigrants” Advertisements in the form of TV or online video commercials have become an important marketing tool for companies aiming to target large audiences in the last half-century. Today‚ TV and online video commercials are considered to be amongst the easiest and most effectual ways to approach large audiences at the same time to advertise companies‚ services or new products. In this report‚ the Official Fiat 500 USA Commercial “Immigrants”
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Fiat money can best be described as money given value by government‚ which in any other case would have no value at all. According to Freeman‚ anyone who desires a good can simply acquire fiat money‚ by work or other means‚ and exchange it for what they want. He believes fiat money to be easy to deal with and easily valued amongst both consumers and producers. He goes on to say “Fiat money can be a useful medium of exchange in this economy
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Every coin has two sides. After the merger‚ both companies encountered several problems during their integration. Next‚ I will go into details about issues they faced. First of all‚ they wanted to further solidify their brand presence. Fiat has been successful in the European market but lacks visibility in North America; while Chrysler does not carry a strong dealer network in the European markets. What’s worse‚ historically‚ Chrysler was referred to the “Number Three” auto manufacturer and even
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Fiat GROUP IAS/IFRS First Time Adoption March 30‚ 2005 Disclaimer This document was prepared to provide a general overview of the impacts of IAS/IFRS on the accounts of Fiat Group during the transition from Italian GAAP to IAS/IFRS As provided for in IFRS 1 – First-time adoption of International Financial Reporting Standards – the information is prepared in accordance with IAS/IFRS published as of December 31‚ 2004 and applicable as of January 1‚ 2005 Information presented in this
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Business Ethics Fiat Pushes Work Ethic at Italian Plant (http://www.nytimes.com/2010/07/23/business/global/23fiat.html?page (http://www.nytimes.com/2010/07/23/business/global/23fiat.html?pagewanted=all&_r=0)wanted=all&_r=0) Description The article published in the New York Times on July 22‚ 2010 emphasizes on how culture and social background influences work ethics in multinationals. As the title suggests Fiat during the first half of the year faced financial crunch and Italy as
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Fiat Group’s first-time adoption of IFRS Course: Corporate valuation Authors: Hanlin Wang David Řeha Jin Zhang Joy Nguyen On Wednesday‚ February 24‚ 2010 the SEC reiterated its support for International Financial Reporting Standards (IFRS)‚ this was conditional upon the accomplishment of a number of milestones. The SEC staff had developed a comprehensive work plan that would help to keep the process moving forward. Including Fiat‚more and more huge cooperations are adopting IFRS
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Fiat Chrysler Q2 Earnings Group Performance: FCA has reported a positive overall financial performance for the second quarter of 2015. It earned a net profit of € 333 million that is up 69 % from Q2 2014 net profit of € 197 million. Net revenue for the group increased by 25 % from € 23.3 billion to € 29.2 billion while there was a slight reduction in net industrial debt which now stands at € 8.0 billion. The outstanding improvement in net profit and EBIT was led by a strong improvement in NAFTA
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