customer-based brand equity as the effect of brand knowledge on consumer’s reaction or response to the marketing of the brand ; While (Monger‚ 2012) stated that there are two ways for measuring the customer –based brand equity either by the direct approach or the indirect one .Switching to another different arguments about the importance of brand equity for service markets as (Davis‚ 2000) said before as well as (Aaker‚ 1991) stated the importance of brand equity in developing an effective marketing
Premium Marketing Brand equity Market
studied at family level in recent decades‚ the theory and research in family resilience is not incorporated in the literature on child resistance at individual level (Masten & Monn‚ 2015). This is surprising‚ as the individual and family resilience has many common roots‚ including the general systems theory (von Bertalanffy‚ as referred to Masten & Cichetti‚ 2016). This can occur‚ because until now the family resilience more focused on family therapy and practice as directly related to family systems
Premium Psychology Developmental psychology Childhood
Effectiveness of school counseling Nowadays‚ with the increase in number of students‚ there is an increase in number of differences between students in terms of their background and abilities. These differences impacts some positively while negatively to others. Some Student’s physical‚ cultural and socioeconomic factors lead them to be disadvantaged and suffer. Some might be bullied‚ while some have disabilities. Some students might be less motivated to learn‚ while some are not career focused
Premium Education Psychology High school
Research Methods – Sociology Unit 2 Sociological Approach Sociological Research is important as it gives a more common sense understanding of the social world in which we live. Quantitative Approach = involves collecting numerical data and social facts establishing correlations (statistical relationship exists between two things) and searching for ‘cause and effect’ relationships (one thing directly leads to the other). Qualitative Approach = sees reality as objective and measurable through
Premium Scientific method Quantitative research Sociology
Family Cultural Assessment Elitios Richemond Professor Patricia Joffe December 03‚ 2013 Culture is the beliefs‚ views‚ morals‚ religious practices‚ and behaviors specific to a group of people which becomes the frame on which one builds his or her life. Culture affects the way someone behaves‚ the decision he/she makes in her/his life‚ from the food one eats to the way someone
Premium Sociology Culture Psychology
been used‚ referred to‚ or have in any way influenced the preparation of this assignment‚ or if I have knowingly allowed others to plagiarise my work in this way.I hereby certify that this assignment is my own work‚ based on my personal study and/or research‚ and that I have acknowledged all material and sources used in its preparation. I also certify that the assignment has not previously been submitted for assessment and that I have not copied in part or whole or otherwise plagiarised the work of anyone
Premium Human resource management Human resources Strategic management
Page ii of 8 ABSTRACT The empirical research study aimed at presenting a research finding and result on the impact of brand loyalty on performance of the FMCG markets. The primary objective of the study was to explore why loyalty developed in FMCG markets from the consumers’ perspective was the determining and sustaining factor high volume sales within the industry. A problem statement for embarking on the research study further established the empirical research study for on the impact of brand loyalty
Premium Brand Fast moving consumer goods Research
and professors’ literature concerning the translation in commercial advertisements‚ I made a detail analysis of the literature and create the following essay which summons up the essence of the literature. I The Meaning and Purpose of the Research on Chinese-English Translation in Commercial Advertisements: International Business‚ Environments and Operation by JohnD.&L.Radebaugh. enriches my knowledge about the international business‚ environments and operation. The authors describe many
Premium Advertising Translation
is the author of several books related to the issue of personal growth and the family. He has authored Becoming Complete‚ Family to Family‚ and Building a Successful Family. Additionally‚ he has produced numerous booklets and training processes with almost thirteen million copies in print. Victor Lee is a veteran journalist and minister with a focus on discipleship‚ sports evangelism‚ singles ministry‚ purposeful family living‚ and evangelism strategy. A former newspaper reporter‚ Victor has written
Premium Family Jesus Islam
BAPTIST THEOLOGICAL SEMINARY Family to Family Submitted to Dr. Gene Jefferies in partial fulfillment of the requirements for the completion of EVAN 525 Contemporary Evangelism by Shawn T. Hunt October 4‚ 2014 Abstract The book Family to Family is a concrete guide for the family that has lost connection with itself. The very purpose of the book as stated by the authors is to “discover God’s purpose for your family‚ develop a family mission statement‚ establish core
Premium Jesus Statements Mission statement