Strategy and Buying Decision Making The purchase of a refrigerator is a high involvement buying decision and it requires a lot of deliberation on the consumer’s part. There are a lot of challenges involved in such a purchase which include not getting complete information about the market‚ not being able to define the parameters on which that they should base their decision on and finding out ways to overcome the risks involved. It is an extensive problem solving procedure and a long term commitment
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FACTORS INFLUENCING PAKISTANI STUDENTS’ DECISION TO PURSUE POST GRADUATE STUDIES AT FOREIGN UNIVERSITIES By Mariam Jabeen A Research Paper submitted to the Faculty of the Lahore School of Economics in Partial Fulfilment of the Requirements for a Bachelors Degree Program in Finance & Marketing Lahore School of Economics 2012 FACTORS INFLUENCING PAKISTANI STUDENTS’ DECISION TO PURSUE POST GRADUATE STUDIES AT FOREIGN UNIVERSITIES ABSTRACT This paper explores the decision
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2222-6990 Factors Influencing Strategic Decision-Making Processes Mahmood Nooraie Ph. D. In Management ‚ Islamic Azad University‚ Abhar Branch‚ Iran Email: (mnoor20@yahoo.com) Abstract Decision-making is one of the most important functions of managers in any kind of organization. Among different manager ’s decisions strategic decision-making is a complex process that must be understood completely before it can be practiced effectively. Those responsible for strategic decision-making face
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Consumer Behavior & Marketing In their process of goods and services consumption customers are influenced by different factors that marketers study in order to satisfy customer’s needs. This research made on consumer behavior is important for companies in order to successfully establish their marketing plan‚ to sell their products or services and also to establish a good relationship with customers. In this paper work the three factors that were chosen to describe the impact on consumer behavior
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Internal factors influencing consumers’ choice of cars In each and every market‚ consumers are guided by a multiplicity of factors that define the likely decisions that a consumer is likely to make in regards to the purchase of a particular product or service. It s the same when in comes to car market‚ consumers are influenced by several internal and external factors to settle on a car choice. The internal factors are those factors that are personal to the consumer and have a very minimal connection
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PURCHASE OF COSMETIC PRODUCTS: A STUDY OF FACTORS INFLUENCING NARESUAN UNIVERSITY GRADUATE STUDENTS’ PURCHASE BEHAVIOR SANITPONG SAITHIP CHUNHAPAK MOUNGTHONG PAMITTASIL UNGTAWORNDEE An Independent Study Submitted in Partial Fulfillment of the Requirement for the Master of Business Administration Degree (International Program) May 2008 Copyright 2008 by Naresuan University The independent study entitled “Purchase of Cosmetic Products: A Study of Factors Influencing Naresuan University
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“THE IMPORTANCE OF THE BRAND NAME ON CONSUMER PURCHASE DECISION” Dissertation Submitted in partial fulfillment of the requirement for Post Graduate Program in Business Management. ISB&M Logo 2006-2008 Guide By - Banasree Paul Sovan Nandi Roll No.-p/mn/c/06/043 This is to certify that the present study‚ “THE
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“DECISION-MAKING STYLES OF GENERATION Y CONSUMERS IN THE PURCHASE OF FASHION APPAREL IN KEMPTON PARK” LAWRENCE MANDHLAZI M Tech: Marketing Dissertation submitted in fulfilment of the requirements for the degree of Magister Technologiae in the Department of Marketing‚ Faculty of Management Sciences‚ Vaal University of Technology. Supervisor: Prof. M. Dhurup The financial assistance of the Central Research Committee of the Vaal University of Technology towards this research is hereby acknowledged
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12/22/2012 | Submitted to: Ms Ambreen Bashir Submitted By: Bushra Noshad (8771) Maha Khalid (8787) Mehreen Tanweer (9079) Muhammad Mohsin Javed (9408) Sonia Amin Rajani (9026) Consumer Behavior | term report fall’ 2012 | Contents Executive Summary 5 PRODUCT CATEGORY 6 COMPETITORS POSITIONING: 6 DELL POSITIONING: 6 HP POSITIONING: 6 SONY VAIO POSITIONING 6 TARGET MARKET: 7 MARKETING MIX: 7 Marketing Mix of DELL: 7 PRODUCT: 7 PRICE: 7 PROMOTION: 7 PLACE:
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research on impulsive purchase There are many researches have examined the impulsive purchase. Extensive research on impulsive purchase began in the early 1950s and pursued to study consumers’ purchase decision that are made after consumers enter a retailing environment (Rook 1987). The DuPont Consumer Buying Habits Studies (1948-1965) and studies sponsored by the Point-of-Purchase Advertising Institute (e.g. Patterson 1963) boosted the research of impulsive purchase during this period. Subsequently
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