PCs vs. Macs Marketing Research Report December 8‚ 2011 _________________________ Whit Chapman‚ Emily Choi‚ and Candice Harden Table of Contents: Executive Summary…………………………………………………….Page 2 Research Motivations…………………………………………………..Page 4 Secondary Research……………………………………………………Page 4 Focus Group Analysis…………………………………………………..Page 4 Survey Analysis……………………………………………………….…Page 7 Works Cited ………………………………………………….…………..Page 10 Appendix ………………………………………………….……………...Page 11 Executive
Premium Personal computer Computer Operating system
Director’s Request for PCs using MS Word Table‚ MS Access‚ and MS PowerPoint Case Study – Director’s Requirements You will meet the Director’s requirements that are described on this page by creating and submitting an MSWord Table (Part 1)‚ an MS Access Database (Part 2); and a PowerPoint Presentation (Part 3). Review the Case Study Instructions for complete details and assignment criteria. Your office has outgrown its old desktop machines and is in the market for new PCs‚ but would like some
Premium Microsoft Microsoft Office Personal computer
Which factors in the marketing strategy of Apple would improve future sales of the “Apple Watch”? Recently the popular firm Apple has developed a new product. Thanks to the technology development that everybody has recently witnessed Apple has been able to create a smaller‚ easier to manoeuver‚ more accessible‚ but sort of obsolete at the same time gadget; The Apple Watch. The technological developments that Apple has developed will‚ with no room for doubt meet the market expectations and needs
Premium Marketing Marketing Technology
consideration‚ is without a doubt‚ how the PC tablet market is divided. From the time we invested in researching the tablet market a very clear hierarchy has appeared with Apple iPad being the market leader at 56%‚ Amazon Fire at 14.3% and Samsung Galaxy Tab at 8% from 2011 Q4. To be able to take Amazon in to account we had to discard the Amazon Kindle Fire and replace it with the Amazon Fire on the grounds that the Kindle Fire is an e-reader and is not considered as a PC tablet. Previously the Amazon
Premium Full-time Part-time Amazon Kindle
Describe and explain the characteristics that affect consumer behaviour and outline the consumer decision-making process as it relates to Apple iPod Introduction ‘Consumer purchases are influenced strongly by cultural‚ social‚ personal and psychological characteristics’ (Kotler‚ Armstrong‚ Wong & Saunders). This report will investigate the characteristics that affect consumer behaviour and the consumer decision-process as it relates to the purchase of an Apple iPod. This report will be describing
Free Apple Inc.
Achieving Your Goals "The greatest discovery of my generation is that human beings can alter their lives by altering their attitudes of mind." – Lee Iacocca In today’s work world you have to be aware and be prepared for survival. Awareness starts with accepting the breathless pace of the ever growing technology and the fact that corporations can no longer guarantee job security. The job requirements keep changing with the advancements in technology. Lifelong learning is essential if you want
Premium Debut albums 2006 singles English-language films
The PCS model (Thompson 2001) has three concentric rings (inside to outside: P-C-S). The "P" stands for personal prejudice or the personal‚ psychological level; the "C" stands for the cultural level- consensus‚ commonality‚ conformity; the "S" level stands for the structural level. (Ledwith 128) Apply: This model is useful for community development because it allows us to see how different levels of interaction and analysis from the personal to societal and structural affect life. Specifically in
Premium Psychology Prejudice Discrimination
Sony Versus IPod Case Preparation and Discussion for MKTG505 2015 NIU MBA FastTrak Ronald Kollman and Wang Weixun October 27th‚ 2014 1. What are the advantages of proprietary products like Sony and Apple employ versus open source products like IBM or Dell advocate? The advantages of proprietary products is that they have a captive market with regard to accessories and deliverable content. For example‚ music for the iPod is mostly deliverable through the iTunes application
Premium Apple Inc. Sony
The Death of the PC Continues to Weigh on Seagate By Sam Mattera | More Articles October 31‚ 2013 | Comments (0) Shares of hard-drive maker Seagate (NASDAQ: STX ) tumbled after the company reported earnings on Monday. Analysts had expected revenue and profit to decline‚ but the results came in worse than expected -- profit fell 27% while revenue was down more than 5% from the prior year. Although Seagate raised its dividend and continues to trade at a below-market multiple‚ the hard drive
Premium
SWOTApple SWOT Strengths o Apple Love: “The majority of IBM and compatible users ‘put up’ with their machines‚ but Apple’s customers ‘love’ their Macs” o Perception of being a “hip” alternative & cultural force o Multimedia & design capabilities/software o Now compatible with Windows/Microsoft Office suite‚ and supports plug and play “peripherals” such as printers designed for Wintel PCs o Intel allowed Macs to run Windows and thus remove a long-standing disadvantage o
Premium Apple Inc. Steve Jobs