INTRODUCTION Electronic commerce Nowadays‚ E-commerce is widely used in all over the world. E-commerce is not only helps the businessman but also it is benefit to the customers. With e-commerce‚ it is impossible for us to face hardship of traveling to meet customers or to display and promote their goods to hypermarket but they can simply done their job by only used a internet. For customers‚ it is no longer for them to navigate a lot to get what they want or to stand in along queue but with enough
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Managerial theories of the firm Managerial theories of the firm place emphasis on various incentive mechanisms in explaining the behaviour of managers and the implications of this conduct for their companies and the wider economy. According to traditional theories‚ the firm is controlled by its owners and thus wishes to maximise short run profits. The more contemporary managerial theories of the firm examine the possibility that the firm is controlled not by its owners‚ but by its managers‚ and
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17. Marke4ng in the global firm Dr. Holger Siemons 17. Marke4ng in the global firm IKEA case study on global marke4ng Global marke4ng strategy Targe4ng customer segments and posi4oning Standardiza4on and adapta4on Global branding Global product development Interna4onal pricing Interna4onal marke4ng
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ASSESSEMENT and ASSIGNMENT BRIEF Unit 2 : Management In IT UNIT CODE: J/601/0462 Learning Hours: Hours. Self-learning hours: Course: HND CSD – Level 4 Credits: 15 Term: Lecturer: Raj Verifier: Learners Name JORNA BEGUM Registration Number BATCH-2 Learners Declaration: I certify that the work
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Firm Reputation and Horizontal Integration∗ Hongbin Cai† Ichiro Obara‡ March 14‚ 2008. Abstract We study effects of horizontal integration on firm reputation. In an environment where customers observe only imperfect signals about firms’ effort/quality choices‚ firms cannot maintain good reputation and earn quality premium forever. Even when firms choose high quality‚ there is always a possibility that a bad signal is observed. Thus‚ firms must give up their quality premium‚ at least temporarily
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DIVERSIFICATION AND FIRM PERFORMANCE: AN EMPIRICAL EVALUATION Anil M. Pandya and Narendar V. Rao Abstract Diversification is a strategic option that many managers use to improve their firms’ performance. This interdisciplinary research attempts to verify whether firm level diversification has any impact on performance. The study finds that on average‚ diversified firms show better performance compared to undiversified firms on both risk and return dimensions. It also tests the robustness of these
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ABSTRACT | 2 | 2 | INTRODUCTION TO E-COMMERCE | 2 | 3 | APPROACH OF ANALYSIS | 4 | 4 | SITUATION ANALYSIS | 5 | 5 | COMPETITOR ANALYSIS | 13 | 6 | CONSUMER BEHAVIOUR | 19 | 7 | SEGMENTATION‚ TARGETING‚ POSITIONING | 23 | 8 | ANSOFF MATRIX | 24 | 9 | BRAND BUILDING | 26 | 10 | SWOT ANALYSIS | 29 | 11 | FUTURE MARKETING STRATEGY | 30 | ABSTRACT The paper includes detailed analysis of the strategic and marketing plan of Flipkart for its operations within the e-retailing industry. Detailed macro
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Chapter 1: Global marketing in the firm I. Introduction to globalization Globalization: reflects the trend of firms buying‚ developing producing and selling products and service in most countries and regions of the world. Benefits for the firm which do an international expansion: New and potentially more profitable markets Increase the firm’s competitiveness Facilitates access to new product ideas‚ manufacturing innovations and the latest technology Internalization: doing business in many
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Nobel Prize in Economics in 1991. Coase is best known for two articles in particular: "The Nature of the Firm" (1937)‚ which was written at his age of 27‚ lets even say his quite early economic age. This article‚ which was a brief but highly influential essay‚ Coase introduces the concept of transaction costs to explain the size of firms. Resume Introducing his analysis of ‘The nature of the firm’‚ Coase refers to D.H. Robertson who points out that we find “islands of conscious power in this ocean
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E-COMMERCE BUSİNESS MODELS The ultimate goal of an e-business is to generate revenue and make a profit‚ similar to traditional businesses. It is factual that the Internet has improved productivity for almost all the organizations that are using it. Nevertheless‚ the bottom line is that productivity must be converted to profitability. To achieve profitability as the final goal‚ different e-businesses or e-commerce sites position themselves in different parts of the value-chain. To generate revenue
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