• Maytag's Marketing Strategy Plan
    Maytag's Marketing Strategy Plan If asked what you know about Maytag's marketing program, the first thing to come to mind would probably be its "lonely repairman" ad campaigns. For 35 years, those ads have helped position Maytag as a reliable brand for major appliances. Gordon Jump, an actor wh
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  • Gateway's Strategy
    Gateway Inc. TLO Final Draft, April 26, 2004 M003, Team003 Catherine Flynn Rebecca Fowler Jason Gallus Diego Garcia Demetra Gartaganis Alexander Gramajo Table of Contents Executive Summary …………………………………………………… pg 3 Works Cited ……………………………………………
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  • Global Business Strategy
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  • Leadership
    There are many definitions for leadership. According to Webster's dictionary leadership can be define as an act or an instance of leading. In my opinion leadership is a process in which a person influences others to accomplish an objective and directs the organization in a way that makes it more coh
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  • The American Strategy Throughout the Cold War and After
    THE AMERICAN STRATEGY THROUGHOUT THE COLD WAR AND AFTER PREFACE The intent of this essay is concerned with the "American grand strategy in Europe and more broadly in the world, in the decades which followed the end of the Second World War up to the early nineteen's in the years following th
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  • Marketing Research Planning for Decision Making - an Example Agency Brief a the Agency's Proposal
    Research Planning for Decision Making February 2006 Research brief to examine customer attitudes towards the activities and performance of Halifax/Bank of Scotland Personal Banking sales colleagues Introduction to the brief You are invited to put forward a proposal to undertake a marketi
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  • What Makes the Difference in Leadership?
    What Makes the Difference in Leadership? Leadership is a term that is used a lot in the modern business world. Many companies emphasize the need for a strong, powerful leader. Struggling businesses prosper with the help of an effective leader and well-established ones earn even more profit and mark
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  • Design for Cost
    In 1789, Benjamin Franklin, who achieved the fame and stature of President of the United States without ever having to actually serve in that capacity, famously observed, "In this world nothing can be said to be certain, except death and taxes." Today, more than 200 years later, it appears that one
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  • Leadership
    Leadership defined What is leadership? The term gets thrown around a lot, but what is it really? What do leaders do which makes them leaders? Can leadership be learned? I hope to answer these questions in the following paragraphs by comparing leadership traits and principles to an actual CEO, Larry
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  • Advertising Campaign Example
    The customer-oriented, owner-operated handbag business, It¡¦s In The Bag, is looking for a way to reach the female population of Scioto County, and its surrounding area. The business does little advertising and is looking for was to make possible consumers aware of the benefits of shopping at It¡
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  • Tesco Strategy Report
    A07-01-0011 Copyright © 2001 Thunderbird, The American Graduate School of International Management. All rights reserved. This case was prepared by Professor Kannan Ramaswamy, with research assistance by Mr. Gennady Dikalov, MIM 2000, for the purpose of classroom discussion only, and not to indic
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  • Strategy of Ikea
    Executive summary Swedish company IKEA was the world's largest furniture retailer since the early 1990s. It sold inexpensive furniture of Scandinavian design. The company operated in 55 countries with a workforce of 76,000. IKEA offered nearly 12,000 items to the home furnishings market worldwide
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  • Time-Phased Project Work and Projecft Cost Control
    Time-phased project work is the basis for project cost control. Work package duration is used to develop the project network. Further, the time-phased budgets for work packages are timetabled to establish fiscal measures for each phase throughout the project. The time-phased budgets are to emulate t
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  • Creating Lobbying Strategy for Stelco
    BACKGROUND The lack of constant monitoring and effective investigating of the dumping and subsidizing of imported steel products into Canada and the lack of immediate remedies and trade reactions to address such a problem exaggerate the possibility of a failed court-supervised restructuring process
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  • Operations Strategy : Hyundai Automotive Industry
    Operations Strategy : Hyundai Automotive Industry Question 1. The automotive industry is one of the main ingredients of the Korean national growth. In 2004, Hyundai Motor Company had $57.2 billion in sales in South Korea making it the count
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  • My Travel Marketing Strategy
    Introduction There are many elements to developing a marketing strategy. However, each element of a marketing strategy should in essence add customer value to the products or services being offered. Indeed the main purpose of marketing management is to bridge the gap between the multiple divisio
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  • Leadership
    Leadership has different meanings for everyone. It's generally defined as one who exerts themselves with more influence within a group than anyone else at a particular time. There is no one individual who operates best within all situations or all groups. There are some leaders who are successful
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  • Leadership
    Great Motivation Secrets of Great Leaders There are a number of different ways to motivate others. Great Motivation Secrets of Great Leaders by John Baldoni discusses ways in which leaders can create conditions for motivation. This book uses a diverse collection of leadership stories and management
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  • Strategy Analysis
    Expanding Abroad As a company looks to expand into international markets, it is essential that its entry strategy is based on the firm's larger strategy. The company should know what advantages may be gained by expanding into a new country and what competitive advantages it already has which it
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  • Analysis of U.K Supermarket Development Strategy
    Part one: Supermarket retail industry introduction Effective strategy is developed first by identifying and understanding the implications of the changing events in the business environment. Many of the events occurring currently have a wide international impact, and they may be seen to be influe
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